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La Rosa Acquires Twelfth Real Estate Brokerage Franchisee

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La Rosa Holdings Corp. (NASDAQ: LRHC) has acquired a 100% interest in BF Prime , a franchisee in Carolina, Puerto Rico, as part of its strategic expansion plan. This acquisition brings La Rosa's Ultimate Plan, a five-level revenue share model, to Puerto Rico. The company is hosting a 'Discover the La Rosa Difference' event on October 17th, 2024, to attract real estate agents.

CEO Joe La Rosa highlighted Puerto Rico's real estate market growth potential, with projections estimating its value to reach $389.7 billion by 2029. La Rosa aims to replicate its successful Florida model in Puerto Rico, leveraging its strong presence in the Hispanic community. With over 600 agents in Puerto Rico, the company is introducing its innovative compensation system to empower agents.

La Rosa reaffirms its target of generating $100 million in annualized revenue as a 2024 exit run rate, with profitability expected in 2025, driven by organic growth and franchisee acquisitions.

La Rosa Holdings Corp. (NASDAQ: LRHC) ha acquisito il 100% di BF Prime, un franchisor a Carolina, Porto Rico, come parte del suo piano di espansione strategica. Questa acquisizione porta il Piano Ultimate di La Rosa, un modello di condivisione dei ricavi a cinque livelli, a Porto Rico. L'azienda ospiterà un evento 'Scopri la Differenza La Rosa' il 17 ottobre 2024, per attrarre agenti immobiliari.

Il CEO Joe La Rosa ha sottolineato il potenziale di crescita del mercato immobiliare di Porto Rico, con proiezioni che stimano il suo valore a raggiungere $389,7 miliardi entro il 2029. La Rosa mira a replicare il suo modello di successo in Florida a Porto Rico, sfruttando la sua forte presenza nella comunità ispanica. Con oltre 600 agenti a Porto Rico, l'azienda sta introducendo il suo innovativo sistema di compensazione per empowerare gli agenti.

La Rosa riepiloga il suo obiettivo di generare $100 milioni di entrate annuali come run rate di uscita per il 2024, con una redditività prevista nel 2025, guidata dalla crescita organica e dalle acquisizioni di franchisor.

La Rosa Holdings Corp. (NASDAQ: LRHC) ha adquirido el 100% de BF Prime, un franquiciado en Carolina, Puerto Rico, como parte de su plan de expansión estratégica. Esta adquisición trae el Plan Ultimate de La Rosa, un modelo de participación en ingresos de cinco niveles, a Puerto Rico. La empresa organizará un evento 'Descubre la Diferencia La Rosa' el 17 de octubre de 2024, para atraer agentes inmobiliarios.

El CEO Joe La Rosa destacó el potencial de crecimiento del mercado inmobiliario de Puerto Rico, con proyecciones que estiman su valor alcanzará los $389.7 mil millones para 2029. La Rosa tiene como objetivo replicar su exitoso modelo de Florida en Puerto Rico, aprovechando su fuerte presencia en la comunidad hispana. Con más de 600 agentes en Puerto Rico, la empresa está introduciendo su innovador sistema de compensación para empoderar a los agentes.

La Rosa reafirma su objetivo de generar $100 millones en ingresos anuales como tasa de salida para 2024, con rentabilidad esperada en 2025, impulsada por el crecimiento orgánico y las adquisiciones de franquiciados.

라 로사 홀딩스 주식회사 (NASDAQ: LRHC)는 전략적 확장 계획의 일환으로, 푸에르토리코 카롤리나에서 BF 프라임의 100% 지분을 인수했다. 이 인수는 라 로사의 궁극적인 계획을 푸에르토리코에 가져오는 것을 의미하며, 이는 5단계 수익 공유 모델이다. 이 회사는 2024년 10월 17일에 부동산 중개인을 유치하기 위한 '라 로사의 차이점 발견하기' 이벤트를 개최할 예정이다.

CEO 조 라 로사는 푸에르토리코의 부동산 시장 성장 잠재력을 강조하며, 2029년까지 그 가치가 $389.7억 달러에 이를 것으로 예상하고 있다. 라 로사는 플로리다의 성공 모델을 푸에르토리코에 복제하는 것을 목표로 하며, 히스패닉 커뮤니티에 강력한 존재감을 활용하고 있다. 푸에르토리코에 600명 이상의 중개인이 있는 이 회사는 중개인들에게 힘을 실어주기 위해 혁신적인 보상 시스템을 도입하고 있다.

라 로사는 2024년 출구 기준으로 매년 $100 백만 달러의 수익을 창출하는 목표를 재확인했다, 2025년에는 유기적 성장과 프랜차이즈 인수에 힘입어 수익성이 기대된다.

La Rosa Holdings Corp. (NASDAQ: LRHC) a acquis 100 % de BF Prime, un franchiseur à Carolina, Porto Rico, dans le cadre de son plan d'expansion stratégique. Cette acquisition amène le Plan Ultime de La Rosa, un modèle de partage des revenus à cinq niveaux, à Porto Rico. L'entreprise organisera un événement 'Découvrez la Différence La Rosa' le 17 octobre 2024, pour attirer des agents immobiliers.

Le PDG Joe La Rosa a souligné le potentiel de croissance du marché immobilier à Porto Rico, avec des projections estimant que sa valeur atteindra 389,7 milliards de dollars d'ici 2029. La Rosa vise à reproduire son modèle à succès de Floride à Porto Rico, en tirant parti de sa forte présence dans la communauté hispanique. Avec plus de 600 agents à Porto Rico, la société introduit son système de compensation innovant pour autonomiser les agents.

La Rosa réaffirme son objectif de générer 100 millions de dollars de revenus annuels comme taux de sortie pour 2024, avec une rentabilité attendue en 2025, soutenue par une croissance organique et des acquisitions de franchisés.

La Rosa Holdings Corp. (NASDAQ: LRHC) hat 100% von BF Prime erworben, einem Franchisenehmer in Carolina, Puerto Rico, im Rahmen seines strategischen Expansionsplans. Diese Übernahme bringt La Rosas Ultimate Plan, ein Fünfstufiges Umsatzbeteiligungsmodell, nach Puerto Rico. Das Unternehmen veranstaltet am 17. Oktober 2024 ein Event mit dem Titel 'Entdecke den La Rosa Unterschied', um Immobilienmakler anzuziehen.

CEO Joe La Rosa hob das Wachstumspotenzial des Immobilienmarktes in Puerto Rico hervor, mit Prognosen, die den Wert bis 2029 auf $389,7 Milliarden schätzen. La Rosa plant, sein erfolgreiches Modell aus Florida in Puerto Rico zu replizieren und nutzt dabei seine starke Präsenz in der hispanischen Gemeinschaft. Mit über 600 Maklern in Puerto Rico führt das Unternehmen sein innovatives Vergütungssystem ein, um die Makler zu stärken.

La Rosa bestätigt sein Ziel, jährlich $100 Millionen Umsatz als Ausgangsrate für 2024 zu generieren, mit einer Rentabilität, die für 2025 erwartet wird und durch organisches Wachstum und Franchiseübernahmen vorangetrieben wird.

Positive
  • Acquisition of BF Prime in Puerto Rico expands La Rosa's market presence
  • Introduction of the Ultimate Plan, a five-level revenue share model, in Puerto Rico
  • Puerto Rico's real estate market projected to reach $389.7 billion by 2029
  • Over 600 agents already in Puerto Rico, indicating strong market penetration
  • Reaffirmed target of $100 million annualized revenue run rate by end of 2024
Negative
  • Profitability not expected until 2025
  • Potential challenges in replicating Florida success model in Puerto Rico market

Insights

La Rosa's acquisition of BF Prime in Puerto Rico marks a strategic move to capitalize on the region's burgeoning real estate market. The projected $389.7 billion market value by 2029 and the $253.7 billion residential segment in 2024 indicate substantial growth potential. However, the company's ambitious target of $100 million in annualized revenue by 2024 exit seems aggressive, considering current market conditions and the time needed for new initiatives to gain traction.

The multi-level revenue share plan could be a double-edged sword. While it may attract agents with its lucrative potential, such models can sometimes face scrutiny for their sustainability. The success will largely depend on La Rosa's ability to maintain a balance between agent compensation and company profitability. The projection of profitability in 2025 suggests a significant ramp-up period, which investors should monitor closely.

La Rosa's expansion into Puerto Rico's luxury beachfront property market is a shrewd move. The influx of affluent international buyers presents a high-value opportunity, potentially leading to larger commissions and increased revenue per transaction. However, this market can be volatile and susceptible to economic fluctuations.

The company's strategy to leverage its strong presence in Florida's Hispanic community for expansion in Puerto Rico is logical but not guaranteed to succeed. Cultural nuances and local market dynamics will play important roles. The upcoming 'Discover the La Rosa Difference' event could be pivotal in attracting local talent, but the effectiveness of such recruitment drives often takes time to materialize in terms of revenue growth.

La Rosa's acquisition-driven growth strategy, coupled with its innovative revenue share model, demonstrates a bold approach to scaling in the real estate sector. The Ultimate Plan's five-level structure could create a network effect, potentially accelerating agent recruitment and retention. However, the sustainability of this model hinges on maintaining a delicate balance between agent incentives and company profitability.

The company's focus on both residential and commercial real estate, along with fee-based coaching services, suggests a diversified revenue stream. This could provide some insulation against market fluctuations. Yet, the 100% commission model might pressure margins, making the path to profitability in 2025 challenging. Investors should closely monitor the company's ability to execute this ambitious growth plan while managing costs effectively.

Launching La Rosa’s multi-level revenue share plan in Puerto Rico intended to empower realtors with a unique income stream

Hosting Discover the La Rosa Difference Event for Real Estate Agents on October 17th at 5 P.M. ET

Reaffirms target of generating $100 million in annualized revenue as a 2024 exit run rate

Celebration, FL, Aug. 21, 2024 (GLOBE NEWSWIRE) -- La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a holding company for five agent-centric, technology-integrated, cloud-based, multi-service real estate segments, today announced that it has acquired a 100% interest in the Company’s franchisee - BF Prime LLC (“BF Prime”), located in Carolina, Puerto Rico. The franchisee provides residential and commercial real estate brokerage services. It also provides coaching and support services to agents on a fee basis.

The acquisition comes as part of La Rosa's strategic expansion plan and brings its previously announced La Rosa’s Ultimate Plan to Puerto Rico. The Ultimate Plan is a five-level revenue share model intended to create a sustainable and lucrative income stream for real estate professionals. This model allows agents to generate earnings not only from their direct referrals but also from the referrals brought in by their recruits.

The Company is also hosting the “Discover the La Rosa Difference” event and invites real estate agents to attend. Event details below:

Discover the La Rosa Difference Event:

Time: 5:00 pm- 8:00 pm ET

Date: Thursday, October 17th, 2024

Location: Hyatt Place Bayamón, Puerto Rico

Joe La Rosa, CEO of the Company, commented, “Puerto Rico's real estate market is poised for significant growth, with projections estimating that its value will reach $389.7 billion by 2029. The residential real estate segment is at the forefront of this expansion, expected to hit a market volume of $253.7 billion in 2024. This growth is further bolstered by a rising demand for luxury beachfront properties, particularly among affluent international buyers, indicating potential growth for Puerto Rico's real estate market in the years ahead."

“As we prepare to host our upcoming event in Puerto Rico, we anticipate recruiting even more agents to join our Company. We have a strong presence in the Hispanic community in Florida, where we are headquartered, which has established us as a trusted partner for real estate needs in the region. We are dedicated to replicating our successful model in Puerto Rico, bringing the same level of commitment and expertise. With over 600 agents in Puerto Rico, we are ushering in a new era in the real estate industry by introducing our multi-level revenue share plan. This plan combines immediate earning potential, a five-level structure, and the flexibility of a 100% commission model. Our commitment is to empower our agents with this comprehensive and innovative compensation system while fostering a culture of success. We invite new agents to join us on this exciting journey, where your success is not just a goal—it's a shared triumph for every member of our real estate family. We continue to grow revenue organically, and as we continue acquiring franchisees, we expect significant additional contributions to our revenue growth throughout 2024. With our acquisition strategy and expanding agent base, we anticipate reaching an annualized revenue run rate of $100 million by the end of 2024, with profitability expected in 2025,” concluded Mr. La Rosa.

About La Rosa Holdings Corp.

La Rosa Holdings Corp. (Nasdaq: LRHC) is disrupting the real estate industry by offering agents a choice between a revenue share model or an annual fee-based model with 100% agent commissions. Leveraging its proprietary technology platform, La Rosa empowers agents and franchisees to deliver top-tier service to their clients. The Company provides both residential and commercial real estate brokerage services and offers technology-based products and services to its sales agents and franchise agents.

La Rosa's business model is structured around internal services for agents and external services for the public, including residential and commercial real estate brokerage, franchising, real estate brokerage education and coaching, and property management. The Company has 23 La Rosa Realty corporate real estate brokerage offices and branches located in Florida, California, Texas, Georgia and Puerto Rico. The Company also has 14 La Rosa Realty franchised real estate brokerage offices and branches and two affiliated real estate brokerage offices in the United States and Puerto Rico. 

For more information, please visit: https://www.larosaholdings.com.
Stay connected with La Rosa, sign up for news alerts here: larosaholdings.com/email-alerts.

Forward-Looking Statements

This press release contains forward-looking statements regarding the Company’s current expectations that are subject to various risks and uncertainties. Such statements include statements regarding the Company’s ability to grow its business and other statements that are not historical facts, including statements which may be accompanied by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Actual results could differ materially from those described in these forward-looking statements due to certain factors, including without limitation, the Company's ability to achieve profitable operations, our ability to successfully integrate acquisitions into our business operations, customer acceptance of new services, the demand for the Company’s services and the Company’s customers' economic condition, the impact of competitive services and pricing, general economic conditions, the successful integration of the Company’s past and future acquired brokerages, the effect of the recent National Association of Realtors' landmark settlement on our business operations, and other risk factors detailed in the Company's filings with the United States Securities and Exchange Commission (the "SEC”). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and other reports and documents that we file from time to time with the SEC, including our Quarterly Report on Form 10-Q for the fiscal quarter ended June 30, 2024. Forward-looking statements contained in this press release are made only as of the date of this press release, and La Rosa does not undertake any responsibility to update any forward-looking statements in this release, except as may be required by applicable law. References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release.

For more information, contact: info@larosaholdings.com

Investor Relations Contact:
Crescendo Communications, LLC
David Waldman/Natalya Rudman
Tel: (212) 671-1020
Email: LRHC@crescendo-ir.com


FAQ

What company did La Rosa Holdings Corp (LRHC) acquire in Puerto Rico?

La Rosa Holdings Corp acquired a 100% interest in BF Prime , a franchisee located in Carolina, Puerto Rico.

What is La Rosa's Ultimate Plan being introduced in Puerto Rico?

La Rosa's Ultimate Plan is a five-level revenue share model designed to create a sustainable and lucrative income stream for real estate professionals.

When and where is La Rosa Holdings (LRHC) hosting the 'Discover the La Rosa Difference' event?

The event is scheduled for October 17th, 2024, from 5:00 pm to 8:00 pm ET at the Hyatt Place Bayamón, Puerto Rico.

What is La Rosa Holdings' (LRHC) revenue target for the end of 2024?

La Rosa Holdings aims to reach an annualized revenue run rate of $100 million by the end of 2024.

How many agents does La Rosa Holdings (LRHC) currently have in Puerto Rico?

La Rosa Holdings has over 600 agents in Puerto Rico.

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