La Rosa Holdings Corp. to Expand into Europe with the Engagement of Real Estate Veteran Joaquín Nuevo Alarcón as Area Developer for Spain
La Rosa Holdings Corp. (NASDAQ: LRHC) has announced its European expansion initiative starting with Spain, engaging Joaquín Nuevo Alarcón as Area Developer effective March 1, 2025. This marks La Rosa's first international expansion beyond the US and Puerto Rico.
Alarcón, who previously led a 500-agent team at eXp Realty in Spain, will develop and manage La Rosa's operations in Spain, leveraging the company's proprietary technology platform and flexible commission structures.
CEO Joe La Rosa stated that Spain is just the beginning of their European strategy, establishing a launchpad for continued expansion to position La Rosa as a global real estate brand. The company plans to introduce franchise opportunities, brokerage offices, and technology-driven services internationally.
La Rosa's agent-first business model offers agents choices between:
- A revenue share program generating income beyond commissions
- 100% commission structure with a low annual fee
- Ancillary service and technology-based revenue streams
La Rosa Holdings Corp. (NASDAQ: LRHC) ha annunciato la sua iniziativa di espansione europea, partendo dalla Spagna, coinvolgendo Joaquín Nuevo Alarcón come Sviluppatore dell'Area a partire dal 1 marzo 2025. Questo segna la prima espansione internazionale di La Rosa oltre gli Stati Uniti e Porto Rico.
Alarcón, che in precedenza ha guidato un team di 500 agenti presso eXp Realty in Spagna, svilupperà e gestirà le operazioni di La Rosa in Spagna, sfruttando la piattaforma tecnologica proprietaria dell'azienda e le strutture di commissione flessibili.
Il CEO Joe La Rosa ha dichiarato che la Spagna è solo l'inizio della loro strategia europea, stabilendo una base per una continua espansione per posizionare La Rosa come un marchio immobiliare globale. L'azienda prevede di introdurre opportunità di franchising, uffici di intermediazione e servizi guidati dalla tecnologia a livello internazionale.
Il modello di business incentrato sugli agenti di La Rosa offre agli agenti scelte tra:
- Un programma di condivisione dei ricavi che genera reddito oltre alle commissioni
- Una struttura di commissione al 100% con una bassa tassa annuale
- Flussi di reddito basati su servizi accessori e tecnologia
La Rosa Holdings Corp. (NASDAQ: LRHC) ha anunciado su iniciativa de expansión europea comenzando por España, contratando a Joaquín Nuevo Alarcón como Desarrollador de Área a partir del 1 de marzo de 2025. Esto marca la primera expansión internacional de La Rosa más allá de los Estados Unidos y Puerto Rico.
Alarcón, quien anteriormente lideró un equipo de 500 agentes en eXp Realty en España, desarrollará y gestionará las operaciones de La Rosa en España, aprovechando la plataforma tecnológica propietaria de la empresa y las estructuras de comisiones flexibles.
El CEO Joe La Rosa declaró que España es solo el comienzo de su estrategia europea, estableciendo una plataforma para una expansión continua para posicionar a La Rosa como una marca inmobiliaria global. La empresa planea introducir oportunidades de franquicia, oficinas de corretaje y servicios impulsados por la tecnología a nivel internacional.
El modelo de negocio centrado en los agentes de La Rosa ofrece a los agentes opciones entre:
- Un programa de participación en los ingresos que genera ingresos más allá de las comisiones
- Estructura de comisión del 100% con una baja tarifa anual
- Flujos de ingresos basados en servicios auxiliares y tecnología
라 로사 홀딩스 주식회사 (NASDAQ: LRHC)는 스페인을 시작으로 유럽 확장 계획을 발표하며, 호아킨 누에보 알라르콘을 2025년 3월 1일부터 지역 개발자로 임명했습니다. 이는 라 로사의 미국 및 푸에르토리코를 넘어선 첫 번째 국제 확장을 의미합니다.
알라르콘은 스페인에서 eXp 리얼티의 500명 에이전트 팀을 이끌었던 경험을 바탕으로 라 로사의 스페인 내 운영을 개발 및 관리하며, 회사의 독점 기술 플랫폼과 유연한 수수료 구조를 활용할 것입니다.
CEO 조 라 로사는 스페인이 그들의 유럽 전략의 시작일 뿐이며, 라 로사를 글로벌 부동산 브랜드로 자리매김하기 위한 지속적인 확장을 위한 발판을 마련하고 있다고 밝혔습니다. 회사는 국제적으로 프랜차이즈 기회, 중개 사무소 및 기술 기반 서비스를 도입할 계획입니다.
라 로사의 에이전트 중심 비즈니스 모델은 에이전트에게 다음과 같은 선택지를 제공합니다:
- 수수료를 넘어서는 수익을 창출하는 수익 공유 프로그램
- 낮은 연회비로 100% 수수료 구조
- 부가 서비스 및 기술 기반 수익원
La Rosa Holdings Corp. (NASDAQ: LRHC) a annoncé son initiative d'expansion européenne en commençant par l'Espagne, en engageant Joaquín Nuevo Alarcón en tant que Développeur de Zone à compter du 1er mars 2025. Cela marque la première expansion internationale de La Rosa au-delà des États-Unis et de Porto Rico.
Alarcón, qui a précédemment dirigé une équipe de 500 agents chez eXp Realty en Espagne, développera et gérera les opérations de La Rosa en Espagne, tirant parti de la plateforme technologique propriétaire de l'entreprise et des structures de commissions flexibles.
Le PDG Joe La Rosa a déclaré que l'Espagne n'est que le début de leur stratégie européenne, établissant une base pour une expansion continue afin de positionner La Rosa en tant que marque immobilière mondiale. L'entreprise prévoit d'introduire des opportunités de franchise, des bureaux de courtage et des services axés sur la technologie à l'international.
Le modèle commercial centré sur les agents de La Rosa offre aux agents des choix entre :
- Un programme de partage des revenus générant des revenus au-delà des commissions
- Une structure de commission à 100 % avec des frais annuels réduits
- Des flux de revenus basés sur des services annexes et des technologies
La Rosa Holdings Corp. (NASDAQ: LRHC) hat ihre europäische Expansionsinitiative bekannt gegeben, die mit Spanien beginnt, wobei Joaquín Nuevo Alarcón ab dem 1. März 2025 als Gebietsentwickler tätig sein wird. Dies markiert La Rosas erste internationale Expansion über die USA und Puerto Rico hinaus.
Alarcón, der zuvor ein Team von 500 Agenten bei eXp Realty in Spanien geleitet hat, wird die Geschäfte von La Rosa in Spanien entwickeln und verwalten und dabei die proprietäre Technologieplattform des Unternehmens sowie flexible Provisionsstrukturen nutzen.
CEO Joe La Rosa erklärte, dass Spanien erst der Anfang ihrer europäischen Strategie sei, um eine Grundlage für eine fortlaufende Expansion zu schaffen und La Rosa als globale Immobilienmarke zu positionieren. Das Unternehmen plant, internationale Franchise-Möglichkeiten, Maklerbüros und technologiegestützte Dienstleistungen einzuführen.
Das agentenorientierte Geschäftsmodell von La Rosa bietet den Agenten Wahlmöglichkeiten zwischen:
- Ein Einnahmenbeteiligungsprogramm, das Einkommen über Provisionen hinaus generiert
- Eine 100%ige Provisionsstruktur mit einer niedrigen Jahresgebühr
- Zusätzliche Dienstleistungen und technologiegestützte Einnahmequellen
- First international expansion beyond US and Puerto Rico
- Engagement of experienced leader who previously managed 500 agents at eXp Realty
- Strategic entry into European market with plans for further expansion
- Multiple revenue stream options for agents including revenue sharing and 100% commission structures
- Proprietary technology platform to enhance agent operations
- No immediate revenue projections provided for the Spanish expansion
- Potential challenges entering competitive European real estate markets
- Success depends on adaptation of US business model to Spanish market
Insights
La Rosa Holdings Corp's (NASDAQ: LRHC) announced expansion into Spain represents a significant strategic pivot for this micro-cap real estate company with a market capitalization of just $7.5 million. While international expansion signals ambition, this move raises important questions about execution capability and capital allocation.
The engagement of Joaquín Nuevo Alarcón, who previously managed 500 agents at eXp Realty in Spain, provides La Rosa with experienced leadership familiar with both the local market and the agent-centric model they aim to implement. However, this hire alone doesn't address the substantial operational and financial challenges of international expansion.
Spain represents an interesting first choice for European entry. The Spanish real estate market has been recovering steadily since its 2008 crash, with foreign investment driving significant growth in coastal and urban markets. Yet La Rosa will face entrenched competition from established European brokerages and other U.S. companies like eXp that have already established footholds.
The company's agent-first model with flexible commission structures could potentially disrupt traditional European brokerage models, which typically operate with higher fixed costs and lower commission splits. However, adapting this model to comply with Spain's distinct regulatory environment and business practices will require significant investment and localization.
For investors, this expansion presents a double-edged sword. While it opens potential new revenue streams, the company's financial resources raise concerns about execution. International expansion typically requires substantial upfront investment before generating returns, potentially straining La Rosa's balance sheet in the near term.
The announcement lacks specific financial projections, implementation timelines, or capital requirements for this expansion. This omission is noteworthy for investors trying to assess how this strategic move might impact quarterly results and cash flow. The company's emphasis on Spain being "just the beginning" of broader European expansion further amplifies questions about capital allocation and focus.
La Rosa's proprietary technology platform could provide competitive advantages if successfully adapted to the Spanish market, but technology localization often presents unexpected challenges and costs that many companies underestimate when expanding internationally.
While ambitious, this expansion strategy must be viewed in context of La Rosa's current scale and resources. Successful international expansion requires not just market opportunity and leadership, but sufficient capital and operational infrastructure to sustain momentum through the inevitable challenges of entering new markets.
La Rosa’s expansion into Spain to mark the first phase of a broader European growth strategy, introducing its disruptive real estate model to the international market
Celebration, FL , Feb. 25, 2025 (GLOBE NEWSWIRE) -- La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a holding company for six agent-centric, technology-integrated, cloud-based, multi-service real estate segments, today announced the launch of its European expansion initiative with the engagement of Joaquín Nuevo Alarcón as Area Developer for Spain, effective as of March 1, 2025. This move marks La Rosa’s first step in international expansion beyond the United States and Puerto Rico and in a broader European strategy designed to bring its disruptive, agent-first business model to the global real estate market.
As part of its long-term growth strategy, La Rosa is focused on establishing a strong presence in Spain while laying the groundwork for further expansion into additional high-growth real estate markets across Europe. The Company plans to introduce franchise opportunities, brokerage offices, and technology-driven services to scale its operations internationally.
Joaquín Nuevo Alarcón, a seasoned real estate professional with decades of experience in the Spanish market, previously led a 500-agent team as a director at eXp Realty in Spain. The Company believes that his expertise in real estate development, brokerage, and investment strategies makes him ideally suited to introduce La Rosa’s agent-first business model to Spain. As Area Developer, Alarcón will develop, expand, and manage real estate operations of La Rosa in Spain, leveraging La Rosa’s proprietary technology platform, flexible commission structures, and commitment to agent success.
Joe La Rosa, CEO of La Rosa Holdings Corp. commented, “Spain is just the beginning, our upcoming expansion into Europe is a strategic move to bring our innovative real estate model to international markets, offering agents and franchisees the same level of empowerment and financial opportunity that has fueled our success in the U.S. and Puerto Rico. With Joaquín’s leadership, we expect that Spain will become a launchpad for continued expansion as we establish La Rosa as a premier global real estate brand.”
Joaquín Nuevo Alarcón, added, “The Spanish real estate market is evolving, and there is a growing demand for innovative brokerage models that offer agents greater financial control and career growth. I am thrilled to lead La Rosa’s expansion into Spain and bring this innovative platform to real estate professionals looking for a smarter, more rewarding way to grow their careers."
“We believe that entering into Spain will be a pivotal step in our strategy to scale globally. International growth not only unlocks new revenue streams but also strengthens our brand’s presence in high-growth markets. By establishing brokerage offices, franchise opportunities, and technology-driven services, we are positioning La Rosa for sustained expansion, increased transaction volume, and long-term value creation for our stockholders. Spain is just the beginning as we look to extend our footprint across Europe and beyond,” concluded Mr. La Rosa.
La Rosa’s scalable, agent-first brokerage model is designed to maximize agent earnings while providing top-tier support. Agents can choose between a revenue share program that generates income beyond commissions, a
About La Rosa Holdings Corp.
La Rosa Holdings Corp. (Nasdaq: LRHC) is disrupting the real estate industry by offering agents a choice between a revenue share model or an annual fee-based model with
La Rosa's business model is structured around internal services for agents and external services for the public, including residential and commercial real estate brokerage, franchising, real estate brokerage education and coaching, and property management. The Company has 26 La Rosa Realty corporate real estate brokerage offices and branches located in Florida, California, Texas, Georgia, North Carolina and Puerto Rico. The Company also has 6 La Rosa Realty franchised real estate brokerage offices and branches and 3 affiliated real estate brokerage offices in the United States and Puerto Rico. Additionally, the Company has a full-service escrow settlement and title company in Florida.
For more information, please visit: https://www.larosaholdings.com.
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Forward-Looking Statements
This press release contains forward-looking statements regarding the Company’s current expectations that are subject to various risks and uncertainties. Such statements include statements regarding the Company’s ability to grow its business and other statements that are not historical facts, including statements which may be accompanied by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Actual results could differ materially from those described in these forward-looking statements due to certain factors, including without limitation, the Company's ability to achieve profitable operations, our ability to successfully integrate acquisitions into our business operations, customer acceptance of new services, the demand for the Company’s services and the Company’s customers' economic condition, the impact of competitive services and pricing, general economic conditions, the successful integration of the Company’s past and future acquired brokerages, the effect of the recent National Association of Realtors' landmark settlement on our business operations, and other risk factors detailed in the Company's filings with the United States Securities and Exchange Commission (the "SEC”). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and other reports and documents that we file from time to time with the SEC, including our Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2024. Forward-looking statements contained in this press release are made only as of the date of this press release, and La Rosa does not undertake any responsibility to update any forward-looking statements in this release, except as may be required by applicable law. References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release.
For more information, contact: info@larosaholdings.com
Investor Relations Contact:
Crescendo Communications, LLC
David Waldman/Natalya Rudman
Tel: (212) 671-1020
Email: LRHC@crescendo-ir.com
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