La Rosa Holdings Corp. Strategic Collaboration with Lofty to Drive Agent Productivity and Introduce New Recurring Revenue Stream
La Rosa Holdings Corp. (NASDAQ: LRHC) has announced a strategic collaboration with Lofty, an AI-powered productivity platform, to enhance agent performance and drive business growth. Since its November 2024 launch, over 500 of La Rosa's 2,700+ agents have adopted the platform, demonstrating strong market demand and engagement.
The collaboration introduces a new recurring revenue stream through agent subscriptions, contributing to revenue diversification. Additionally, La Rosa has implemented Microsoft Dynamics 365 Business Central to transform its finance and operational infrastructure, aiming to enhance decision-making and reduce staffing needs.
The company expects these strategic investments to support nationwide expansion and projects reaching positive cash flow and profitability by the end of 2025.
La Rosa Holdings Corp. (NASDAQ: LRHC) ha annunciato una collaborazione strategica con Lofty, una piattaforma di produttività basata sull'intelligenza artificiale, per migliorare le prestazioni degli agenti e stimolare la crescita aziendale. Dal lancio avvenuto a novembre 2024, oltre 500 dei più di 2.700 agenti di La Rosa hanno adottato la piattaforma, dimostrando un forte interesse e coinvolgimento sul mercato.
La collaborazione introduce un nuovo flusso di entrate ricorrenti tramite abbonamenti degli agenti, contribuendo alla diversificazione dei ricavi. Inoltre, La Rosa ha implementato Microsoft Dynamics 365 Business Central per trasformare la propria infrastruttura finanziaria e operativa, con l’obiettivo di migliorare il processo decisionale e ridurre il fabbisogno di personale.
L’azienda prevede che questi investimenti strategici sosterranno l'espansione a livello nazionale e progetti con flusso di cassa positivo e redditività entro la fine del 2025.
La Rosa Holdings Corp. (NASDAQ: LRHC) ha anunciado una colaboración estratégica con Lofty, una plataforma de productividad impulsada por inteligencia artificial, para mejorar el rendimiento de los agentes y fomentar el crecimiento empresarial. Desde su lanzamiento en noviembre de 2024, más de 500 de los más de 2.700 agentes de La Rosa han adoptado la plataforma, mostrando una fuerte demanda y compromiso en el mercado.
La colaboración introduce una nueva fuente de ingresos recurrentes a través de suscripciones de agentes, contribuyendo a la diversificación de ingresos. Además, La Rosa ha implementado Microsoft Dynamics 365 Business Central para transformar su infraestructura financiera y operativa, con el objetivo de mejorar la toma de decisiones y reducir la necesidad de personal.
La compañía espera que estas inversiones estratégicas apoyen la expansión a nivel nacional y proyectos que alcancen flujo de caja positivo y rentabilidad para finales de 2025.
La Rosa Holdings Corp. (NASDAQ: LRHC)는 AI 기반 생산성 플랫폼인 Lofty와 전략적 협력을 발표하여 에이전트 성과를 향상시키고 비즈니스 성장을 촉진하고자 합니다. 2024년 11월 출시 이후, La Rosa의 2,700명 이상의 에이전트 중 500명 이상이 이 플랫폼을 도입하며 강한 시장 수요와 참여를 보여주고 있습니다.
이번 협력은 에이전트 구독을 통한 새로운 정기 수익원을 창출하여 수익 다각화에 기여합니다. 또한 La Rosa는 의사결정 개선과 인력 감축을 목표로 Microsoft Dynamics 365 Business Central을 도입하여 재무 및 운영 인프라를 혁신했습니다.
회사는 이러한 전략적 투자가 전국적 확장을 지원하고 2025년 말까지 긍정적인 현금 흐름과 수익성 달성에 기여할 것으로 기대하고 있습니다.
La Rosa Holdings Corp. (NASDAQ : LRHC) a annoncé une collaboration stratégique avec Lofty, une plateforme de productivité alimentée par l'intelligence artificielle, afin d'améliorer la performance des agents et de stimuler la croissance de l'entreprise. Depuis son lancement en novembre 2024, plus de 500 des plus de 2 700 agents de La Rosa ont adopté la plateforme, témoignant d'une forte demande et d'un engagement marqué sur le marché.
Cette collaboration introduit une nouvelle source de revenus récurrents via des abonnements d’agents, contribuant ainsi à la diversification des revenus. Par ailleurs, La Rosa a déployé Microsoft Dynamics 365 Business Central pour transformer son infrastructure financière et opérationnelle, dans le but d’améliorer la prise de décision et de réduire les besoins en personnel.
L’entreprise prévoit que ces investissements stratégiques soutiendront son expansion nationale et permettront d’atteindre un flux de trésorerie positif et une rentabilité d’ici fin 2025.
La Rosa Holdings Corp. (NASDAQ: LRHC) hat eine strategische Zusammenarbeit mit Lofty, einer KI-gestützten Produktivitätsplattform, angekündigt, um die Leistung der Agenten zu verbessern und das Unternehmenswachstum voranzutreiben. Seit dem Start im November 2024 haben über 500 der mehr als 2.700 Agenten von La Rosa die Plattform übernommen, was eine starke Marktnachfrage und Engagement zeigt.
Die Zusammenarbeit führt eine neue wiederkehrende Einnahmequelle durch Agentenabonnements ein und trägt zur Diversifizierung der Einnahmen bei. Zusätzlich hat La Rosa Microsoft Dynamics 365 Business Central implementiert, um die Finanz- und Betriebsinfrastruktur zu transformieren, mit dem Ziel, die Entscheidungsfindung zu verbessern und den Personalbedarf zu reduzieren.
Das Unternehmen erwartet, dass diese strategischen Investitionen die landesweite Expansion unterstützen und Projekte mit positivem Cashflow und Rentabilität bis Ende 2025 ermöglichen.
- Introduction of new high-margin recurring revenue stream through agent subscriptions
- Strong platform adoption with 500+ agents onboarded since November 2024
- Implementation of Microsoft Dynamics 365 to reduce operational costs
- Expected positive cash flow and profitability by end of 2025
- Currently not profitable and operating with negative cash flow
Insights
La Rosa introduces high-margin subscription revenue and operational efficiencies, advancing toward 2025 profitability target.
La Rosa Holdings' strategic collaboration with Lofty introduces a new recurring revenue stream through agent subscriptions, diversifying beyond traditional real estate commissions. With over 500 agents already adopting the platform from their network of 2,700+ since November 2024, there's significant adoption momentum. The article specifically identifies this as a "high-margin" recurring revenue source that adds "meaningful diversification" to their revenue profile.
The simultaneous implementation of Microsoft Dynamics 365 Business Central represents a significant operational upgrade aimed at consolidating key business functions into a unified platform. This enterprise-level system is expected to enhance decision-making capabilities while crucially "reducing the need for additional staffing" as the company scales - creating operational leverage where revenue can grow without proportional cost increases.
Most significantly, CEO Joe La Rosa articulates a clear strategic shift, stating the company is "now equally focused on achieving profitability and generating positive cash flow" rather than purely growth metrics. The company explicitly targets "positive cash flow and profitability by the end of 2025" - establishing a concrete timeline for financial performance improvement through the combination of new recurring revenue and operational efficiencies.
La Rosa's integrated tech stack creates dual value: agent productivity tools driving revenue while back-office automation reduces operational costs.
The Lofty AI platform implementation addresses a fundamental challenge in real estate: agent productivity bottlenecks. By "automating routine tasks and streamlining workflows," the technology directly targets the core inefficiencies that typically limit transaction velocity. The article notes a "low churn rate" for the platform, a critical SaaS metric indicating sustained value delivery to users.
The 500+ agent adoption rate within approximately five months (launched November 2024) represents meaningful penetration of their agent network and validates product-market fit. This rapid adoption demonstrates effective implementation and onboarding capabilities - often challenging aspects of enterprise software rollouts.
Complementing the agent-facing tools, the Microsoft Dynamics 365 implementation creates a comprehensive technology ecosystem. This cloud-based platform will "transform the Company's finance and operational infrastructure" while "significantly reducing the need for additional back-office headcount" - delivering operational efficiency at scale.
Together, these implementations form a coordinated digital transformation strategy. The agent-facing Lofty platform drives revenue productivity while the back-office Microsoft system reduces operational costs - creating a powerful combination that supports the company's stated goal of reaching profitability by year-end 2025.
Celebration, FL, April 21, 2025 (GLOBE NEWSWIRE) -- La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a real estate and PropTech company, today announced the successful implementation of its strategic collaboration with Lofty, an AI-powered productivity platform that aims to enhance agent performance and accelerates business growth. The platform supports La Rosa’s network of over 2,700 agents while advancing the Company’s ongoing national expansion strategy.
Since its launch in November 2024, the Lofty platform has been adopted by over 500 La Rosa agents across the U.S., reflecting strong market demand, swift onboarding, and high user engagement. We believe that the platform’s low churn rate underscores its enduring value and strong reception among La Rosa agents. By automating routine tasks and streamlining workflows, Lofty enables La Rosa agents to close more deals, more efficiently—aligning with the Company’s long-term growth strategy and commitment to innovation.
Importantly, Lofty’s rollout introduced a new recurring revenue stream through agent subscriptions, enhancing La Rosa’s revenue diversification and supporting its long-term growth strategy.
Additionally, La Rosa has also implemented Microsoft Dynamics 365 Business Central, a comprehensive business management solution that will play a pivotal role in transforming the Company’s finance and operational infrastructure. This enterprise-level system is expected to enhance decision-making, reduce the need for additional staffing, and consolidate key back-office functions—supporting scalable expansion across all segments of the business.
Joe La Rosa, CEO of La Rosa, commented, “Our collaboration with Lofty reflects our commitment to empowering agents through cutting-edge technology that aims to enhance productivity, streamline client engagement, and accelerate business growth. Since its rollout, Lofty has demonstrated strong adoption across our agent network, validating its product-market fit while also generating a new, high-margin recurring revenue stream for La Rosa. This subscription-based model adds meaningful diversification to our revenue profile and aligns with our broader goal of building long-term, scalable value for our stakeholders."
"In parallel, the implementation of Microsoft Dynamics 365 Business Central marks a significant step forward in modernizing our finance and operations infrastructure. By consolidating key business functions into a unified, cloud-based platform, we are increasing organizational efficiency, enabling smarter, faster decision-making, and significantly reducing the need for additional back-office headcount. These strategic investments position us to scale more effectively as we expand nationwide, reinforcing our operational foundation and further differentiating La Rosa in a rapidly evolving real estate landscape,” added Mr. La Rosa.
“While we have historically emphasized innovation and agent-driven revenue generation, the Company is now equally focused on achieving profitability and generating positive cash flow. The collaboration with Lofty is expected to meaningfully contribute to true net earnings by introducing a high-margin, subscription-based revenue stream. This initiative supports La Rosa’s broader objective of transitioning from purely growth-focused metrics to sustainable financial performance. The Company believes that the recurring nature of this revenue, coupled with operational efficiencies gained through recent system integrations, will help to position La Rosa to reach positive cash flow and profitability by the end of 2025,” concluded Mr. La Rosa
About La Rosa Holdings Corp.
La Rosa Holdings Corp. (Nasdaq: LRHC) is transforming the real estate industry by providing agents with flexible compensation options, including a revenue-sharing model or a fee-based structure with
The Company offers both residential and commercial real estate brokerage services, as well as technology-driven products and support for its agents and franchise partners. Its business model includes internal services for agents and external offerings for the public, spanning real estate brokerage, franchising, education and coaching, and property management.
La Rosa operates 26 corporate-owned brokerage offices across Florida, California, Texas, Georgia, North Carolina, and Puerto Rico. La Rosa also recently started its expansion into Europe, beginning with engagement of the area developer in Spain. Additionally, the Company has six franchised offices and branches and three affiliated brokerage locations in the U.S. and Puerto Rico. The Company also operates a full-service escrow settlement and title company in Florida.
For more information, please visit: https://www.larosaholdings.com.
Stay connected with La Rosa, sign up for news alerts here: larosaholdings.com/email-alerts.
Forward-Looking Statements
This press release contains forward-looking statements regarding the Company’s current expectations that are subject to various risks and uncertainties. Such statements include statements regarding the Company’s ability to grow its business and other statements that are not historical facts, including statements which may be accompanied by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Actual results could differ materially from those described in these forward-looking statements due to certain factors, including without limitation, the Company's ability to achieve profitable operations, our ability to successfully integrate acquisitions into our business operations, customer acceptance of new services, the demand for the Company’s services and the Company’s customers' economic condition, the impact of competitive services and pricing, general economic conditions, the successful integration of the Company’s past and future acquired brokerages, the effect of the recent National Association of Realtors' landmark settlement on our business operations, and other risk factors detailed in the Company's filings with the United States Securities and Exchange Commission (the "SEC”). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024, and other reports and documents that we file from time to time with the SEC. Forward-looking statements contained in this press release are made only as of the date of this press release, and La Rosa does not undertake any responsibility to update any forward-looking statements in this release, except as may be required by applicable law. References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release.
For more information, contact: info@larosaholdings.com
Investor Relations Contact:
Crescendo Communications, LLC
David Waldman/Natalya Rudman
Tel: (212) 671-1020
Email: LRHC@crescendo-ir.com
FAQ
How many La Rosa Holdings (LRHC) agents have adopted the Lofty platform since November 2024?
When does La Rosa Holdings (LRHC) expect to achieve profitability?
What new revenue stream has LRHC introduced through the Lofty collaboration?
How will Microsoft Dynamics 365 Business Central benefit La Rosa Holdings?
