Loop Media, Inc. Announces New Partnership and Nationwide Launch of the Red Bull Channel
Loop Media, Inc. (NYSE American: LPTV) has announced a new content partnership with Red Bull and the nationwide launch of the Red Bull TV channel across all its out-of-home venues. This expansion enhances Loop's sports-themed offerings, providing viewers with a diverse library of action sports and sports-related culture content.
The Red Bull Channel showcases athletes and leading names in sports, racing, music, and dance, offering a unique entertainment experience. Justis Kao, CEO of Loop Media, emphasized the significance of this partnership, noting that sports and music are the most popular forms of entertainment in out-of-home venues. This collaboration allows Loop Media to offer recognized brand-named sports content alongside its existing music video offerings in the digital out-of-home space.
Loop Media, Inc. (NYSE American: LPTV) ha annunciato una nuova partnership per i contenuti con Red Bull e il lancio nazionale del canale Red Bull TV in tutte le sue sedi per eventi pubblici. Questa espansione arricchisce l'offerta di Loop in tema sportivo, fornendo agli spettatori una vasta libreria di sport estremi e contenuti legati alla cultura sportiva.
Il canale Red Bull mette in mostra atleti e nomi di spicco negli sport, nelle corse, nella musica e nella danza, offrendo un'esperienza di intrattenimento unica. Justis Kao, CEO di Loop Media, ha sottolineato l'importanza di questa collaborazione, notando che sport e musica sono le forme di intrattenimento più popolari negli spazi pubblici. Questa collaborazione consente a Loop Media di offrire contenuti sportivi di brand riconosciuti insieme alle sue attuali offerte di video musicali nello spazio digitale all'aperto.
Loop Media, Inc. (NYSE American: LPTV) ha anunciado una nueva asociación de contenido con Red Bull y el lanzamiento nacional del canal Red Bull TV en todos sus lugares de eventos públicos. Esta expansión enriquece la oferta de Loop en cuanto a deportes, proporcionando a los espectadores una diversa biblioteca de deportes de acción y contenido relacionado con la cultura deportiva.
El canal Red Bull presenta atletas y figuras destacadas en deportes, carreras, música y danza, ofreciendo una experiencia de entretenimiento única. Justis Kao, CEO de Loop Media, enfatizó la importancia de esta asociación, señalando que los deportes y la música son las formas de entretenimiento más populares en los lugares públicos. Esta colaboración permite a Loop Media ofrecer contenido deportivo de marcas reconocidas junto con sus ofertas existentes de videos musicales en el espacio digital fuera del hogar.
Loop Media, Inc. (NYSE American: LPTV)가 Red Bull와의 새로운 콘텐츠 파트너십을 발표하고 모든 야외 장소에서 Red Bull TV 채널을 전국적으로 론칭했습니다. 이번 확장은 Loop의 스포츠 테마 제공을 강화하여 시청자에게 액션 스포츠 및 스포츠 관련 문화 콘텐츠의 다양한 라이브러리를 제공합니다.
Red Bull 채널은 운동선수와 스포츠, 레이싱, 음악, 춤의 주요 인물들을 소개하며 독특한 엔터테인먼트 경험을 제공합니다. Justis Kao, Loop Media의 CEO는 이 파트너십의 중요성을 강조하며 스포츠와 음악이 야외 장소에서 가장 인기 있는 엔터테인먼트 형태라고 언급했습니다. 이 협업을 통해 Loop Media는 디지털 아웃오브홈 공간에서 기존의 뮤직 비디오 제공과 함께 유명 브랜드의 스포츠 콘텐츠를 제공할 수 있습니다.
Loop Media, Inc. (NYSE American: LPTV) a annoncé un nouveau partenariat de contenu avec Red Bull et le lancement national de la chaîne Red Bull TV dans tous ses lieux de divertissement en extérieur. Cette expansion enrichit les offres sportives de Loop, fournissant aux spectateurs une vaste bibliothèque de sports d'action et de contenus culturels liés au sport.
La chaîne Red Bull présente des athlètes et des figures emblématiques du sport, des courses, de la musique et de la danse, offrant une expérience de divertissement unique. Justis Kao, PDG de Loop Media, a souligné l'importance de ce partenariat, notant que le sport et la musique sont les formes de divertissement les plus populaires dans les lieux publics. Cette collaboration permet à Loop Media d'offrir du contenu sportif de marques reconnues aux côtés de ses offres de vidéos musicales existantes dans l'espace numérique hors domicile.
Loop Media, Inc. (NYSE American: LPTV) hat eine neue Content-Partnerschaft mit Red Bull angekündigt und den nationalen Launch des Red Bull TV-Kanals in allen seinen Veranstaltungsorten im Freien gestartet. Diese Expansion erweitert die sportlich orientierten Angebote von Loop und stellt den Zuschauern eine vielfältige Bibliothek von Extremsportarten und sportkulturellem Inhalt zur Verfügung.
Der Red Bull Kanal präsentiert Athleten und führende Persönlichkeiten aus Sport, Rennsport, Musik und Tanz und bietet ein einzigartiges Unterhaltungserlebnis. Justis Kao, CEO von Loop Media, betonte die Bedeutung dieser Partnerschaft und wies darauf hin, dass Sport und Musik die beliebtesten Unterhaltungsformen in öffentlich zugänglichen Orten sind. Diese Zusammenarbeit ermöglicht es Loop Media, neben den bestehenden Musikvideo-Angeboten Inhalte von anerkannten Sportmarken im digitalen Außenbereich anzubieten.
- New content partnership with Red Bull, a leading action sports and lifestyle brand
- Expansion of sports-themed offerings with the launch of Red Bull TV channel
- Nationwide availability of Red Bull Channel in all Loop Media's out-of-home venues
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Insights
The partnership between Loop Media and Red Bull marks a significant expansion in Loop's content offerings, particularly in the sports and lifestyle segment. This collaboration aligns with Loop's strategy to diversify its content portfolio and strengthen its position in the out-of-home entertainment market.
The addition of Red Bull TV to Loop's channel lineup is likely to enhance the company's appeal to venue owners, potentially driving growth in Loop's client base. Red Bull's strong brand recognition and its focus on action sports and youth culture could attract a younger demographic to Loop-equipped venues, potentially increasing foot traffic and engagement.
However, it's important to note that while this partnership expands Loop's content library, its impact on the company's financials remains to be seen. The success of this venture will depend on factors such as viewer engagement, venue adoption rates and any revenue-sharing agreements between Loop and Red Bull.
From a competitive standpoint, this move could help Loop differentiate itself from other digital out-of-home content providers. The exclusive nature of branded content like Red Bull TV could give Loop an edge in negotiating with venue owners and attracting advertisers interested in reaching Red Bull's target audience.
Investors should monitor key performance indicators in the coming quarters, such as changes in Loop's venue count, average revenue per venue and overall engagement metrics, to gauge the impact of this partnership on Loop's business performance.
The partnership between Loop Media and Red Bull represents a strategic move in the sports content distribution landscape. Red Bull has long been known for its innovative approach to sports marketing, creating high-quality content that goes beyond traditional advertising. By bringing Red Bull TV to Loop's out-of-home network, both companies stand to benefit from increased brand exposure and audience engagement.
For Loop Media, this partnership adds a premium sports content offering to its portfolio, potentially attracting venues that cater to sports enthusiasts and younger demographics. The diverse range of action sports and lifestyle content from Red Bull could help venues create a more dynamic and engaging atmosphere, potentially increasing dwell time and customer satisfaction.
From Red Bull's perspective, this partnership extends the reach of their content beyond digital and broadcast platforms into physical spaces. This omnichannel approach aligns with current trends in sports marketing, where brands seek to create immersive experiences across multiple touchpoints.
However, the success of this venture will largely depend on how well the content resonates with venue patrons and how effectively Loop can integrate Red Bull TV into its existing content mix. The challenge will be to balance the new sports content with Loop's established music video offerings to create a cohesive viewing experience that appeals to a broad audience.
While this partnership has potential, its impact on Loop's bottom line will depend on factors such as increased venue adoption, higher engagement rates and any potential advertising revenue generated from the Red Bull channel. Investors should look for metrics related to these factors in future reports to assess the partnership's value.
Red Bull TV offers a diverse library of action sports and sports-related culture content aimed at giving viewers a unique entertainment experience, highlighting athletes and the leading names in the world of Red Bull across the spectrum of sports, racing, music and dance.
“We are thrilled to start this new relationship with one of the leading action sports, energy drink and lifestyle companies in the world,” said Justis Kao, CEO of Loop Media. “Sports and music are the two most popular forms of entertainment in out-of-home venues. As a leading provider of music videos in the digital out-of-home space, this partnership with Red Bull now also gives Loop Media the opportunity to offer some of the most recognized brand-named sports content to our venue partners.”
The Red Bull Channel is available in all of Loop Media’s out-of-home venues beginning today.
About Loop Media, Inc.
Loop Media, Inc. ("Loop®") (NYSE American: LPTV) is a leading connected television (CTV) / streaming / digital out-of-home TV and digital signage platform optimized for businesses, providing music videos, news, sports, and entertainment channels through its Loop® TV service. Loop Media is the leading company in the
Loop® TV’s digital video content is streamed to millions of viewers in CTV / streaming / digital out of home locations including bars/restaurants, office buildings, retail businesses, college campuses, airports, among many other venues in
Loop® TV is fueled by one of the largest and most important premium short-form entertainment libraries that includes music videos, movie trailers, branded content, and live performances. Loop Media’s non-music channels cover a wide variety of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos, and more. Loop Media’s streaming services generate revenue from programmatic and direct advertising, and subscriptions.
To learn more about Loop Media products and applications, please visit us online at Loop.tv
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Safe Harbor Statement and Disclaimer
This news release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not limited to, Loop Media's expected performance, ability to compete in the highly competitive markets in which it operates, statements regarding Loop Media's ability to develop talent and attract future talent, the success of strategic actions Loop Media is taking, and the impact of strategic transactions. Forward-looking statements give our current expectations, opinion, belief or forecasts of future events and performance. A statement identified by the use of forward-looking words including "will," "may," "expects," "projects," "anticipates," "plans," "believes," "estimate," "should," and certain of the other foregoing statements may be deemed forward-looking statements. Although Loop Media believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. Loop Media takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by Loop Media. Loop Media's Securities and Exchange Commission filings are available at www.sec.gov.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240729873851/en/
Loop Media Press Contact
Grant Genske
grant@loop.tv
OIA Press Contact
Cassie Stone
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Source: Loop Media, Inc.
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