Logitech G Introduces the G915 X Series - The Most Advanced Low-Profile Gaming Keyboard Ever Built

Rhea-AI Summary

Logitech G has unveiled the G915 X Gaming Keyboard at Logi Play, showcasing advanced low-profile design and innovative features. Standing at just 23mm high, it's one of Logitech's thinnest wireless gaming keyboards. Key improvements include:

• Redesigned galvanic switch with POM cross-style stem for better stability and quieter typing
• Reduced actuation point from 1.5mm to 1.3mm for quicker response
• Upgraded double-shot PBT keycaps for increased durability
• Thicker aluminum top plate (1.5mm) for improved structural strength
• Enhanced battery life: up to 800 hours (full-size) and 1000 hours (tenkeyless) with backlighting off
• New KEYCONTROL feature for advanced macro customization

The G915 X Series offers tri-mode connectivity (LIGHTSPEED wireless, Bluetooth, and USB-wired) and LIGHTSYNC RGB customization. Pricing ranges from $179.99 to $229.99, available September 17th, 2024.

Positive

• Introduction of new G915 X Gaming Keyboard with advanced features
• Improved switch design for better stability and quieter typing
• Enhanced battery life: up to 800 hours for full-size and 1000 hours for tenkeyless models
• New KEYCONTROL feature for advanced macro customization
• Tri-mode connectivity options (LIGHTSPEED wireless, Bluetooth, and USB-wired)

Negative

• None.

Insights

Tech Expert

Logitech's G915 X series represents a significant evolution in gaming keyboard technology. The redesigned galvanic switch with a POM cross-style stem is a notable improvement, enhancing key stability and reducing noise. The reduced actuation point of 1.3mm (down from 1.5mm) offers faster response times, important for competitive gaming. The upgrade to double-shot PBT keycaps addresses durability concerns, while the thicker aluminum top plate (1.5mm vs 1.2mm) enhances structural integrity.

The improved battery life is impressive, with up to 800 hours for the full-size and 1000 hours for the TKL version (backlighting off). Even at full RGB brightness, the 20% increase in battery life is significant. The addition of KEYCONTROL for advanced macro functionality adds a layer of customization that power users will appreciate. However, the $229.99 price point for the full-size wireless version may be a barrier for some consumers, despite the advanced features.

Market Research Analyst

Logitech's launch of the G915 X series is a strategic move to maintain its position in the premium gaming peripherals market. The product addresses key consumer demands: improved durability, enhanced performance and extended battery life. The introduction of multiple variants (full-size, TKL, wired, wireless) caters to diverse user preferences, potentially expanding market reach.

However, the pricing strategy ($179.99 to $229.99) positions these keyboards firmly in the high-end segment. This could limit mass-market adoption but may bolster profit margins. The September 2024 release date gives Logitech time to build anticipation and align with potential holiday season demand. The emphasis on user-requested improvements demonstrates Logitech's commitment to customer feedback, which could strengthen brand loyalty in the competitive gaming peripherals market.

New Gaming Keyboard Blends Sophisticated Low-Profile Design with Breakthrough Innovations for the Most Advanced Gaming Experience

PARIS & SHANGHAI--(BUSINESS WIRE)-- LOGI PLAY—Logitech G, a brand of Logitech (SIX: LOGN) (NASDAQ: LOGI) and leading innovator of gaming technologies and gear, announced today at Logi Play the Logitech G915 X Gaming Keyboard. Standing at an incredible 23mm high, this is one of the Company’s thinnest low-profile wireless gaming keyboards. Combining the latest gaming technology with a meticulously crafted design and premium materials, the new G915 X is a flagship gaming keyboard with a sleek and modern aesthetic and a premium gaming experience for the most discerning gamers and high-end users.

Logitech G announced today at Logi Play the Logitech G915 X Gaming Keyboard. (Photo: Business Wire)

“When the G915 LIGHTSPEED keyboard was released in 2019, it was a revolutionary and award-winning gaming keyboard that introduced many players to the joys of low-profile gaming. Since then, we have listened carefully to our G915 customers on what enhancements they would like to see in the next generation, and today we’re excited to announce G915 X, with the features players love and the improvements most requested,” said Arnaud Perret-Gentil, Head of PC Gaming, Logitech G.

The G915 X features a completely redesigned galvanic switch. The original switches' hook-style stem were replaced with a new POM, cross-style stem. This new design improves the overall stability of the key for a better and quieter typing experience and simplifies the replacement or customization of your keycaps.

In addition, the switches' actuation point was reduced from 1.5 to 1.3mm, resulting in quicker actuation. PBT keycaps were added and upgraded from ABS to double-shot, shine-through PBT, which offers better resistance to wear and reduces the visibility of potential oil from your fingers.

The build quality is key to a superior typing experience. The aluminum top plate thickness was increased from 1.2 to 1.5 mm, improving the product's structural strength and adding the final touch of improvement to an already-loved typing experience.

The G915 X LIGHTSPEED retains the original's tri-mode connectivity and features our ultrafast LIGHTSPEED wireless, Bluetooth®, and USB-wired connectivity.

Moreover, the battery life was improved compared to the original without compromising performance. With backlighting off, the full-size version of the G915 X LIGHTSPEED delivers up to 800 hours of battery life. At a hundred percent RGB brightness and on LIGHTSPEED, it offers up to 36 hours of continuous use, a twenty percent improvement over the original. The tenkeyless version offers up to 1000 hours with lighting off and 42 hours of battery life at 100 percent brightness.

In addition to the original volume roller, G key, and media buttons, the G915 X adds another powerful tool for control and customization. With KEYCONTROL, any key can become a powerful macro that combines multiple commands into a single keypress. Turn the numpad into a full gaming command center, or combine it with the G shift key on your mouse to give all the keys on your keyboard a different set of commands.

Additional features of the G915 X Series include:

• Tri-mode connectivity. Choose from best-in-class 2.4 GHz LIGHTSPEED wireless, Bluetooth®, and wired data modes.
• Soft touch media keys, 9 G-keys, and a cast iron volume roller for quick access control.
• LIGHTSYNC RGB with access to ~16.8 M colors to customize and unify all of your Logitech G gear through G HUB.

Pricing and Availability

The G915 X Series includes:

• The G915 X LIGHTSPEED full-size keyboard (LINEAR, TACTILE & CLICKY) - US MSRP $229.99
• The G915 X LIGHTSPEED TKL (LINEAR, TACTILE & CLICKY)- US MSRP 199.99
• The G915 X Wired Gaming Keyboard (LINEAR & TACTILE) - US MSRP $179.99

All wireless options are black and white, and the wired are black. They are available on September 17th, 2024, at LogitechG.com and at major participating retailers. For additional information, please visit our website and blog or connect with us on Instagram and X.

About Logitech

Logitech designs software-enabled hardware solutions that help businesses thrive and unite people when working, creating, gaming, and streaming. As the point of connection between people and the digital world, our mission is to extend human potential in work and play, in a way that is good for people and the planet. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and the Nasdaq Global Select Market (LOGI). Find Logitech and its other brands, including Logitech G, at www.logitech.com or company blog.

Logitech, Logitech G and LIGHTSPEED are trademarks or registered trademarks of Logitech Europe S.A. and/or its affiliates in the U.S. and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at www.logitech.com.

(LOGIIR)

View source version on businesswire.com: https://www.businesswire.com/news/home/20240917098525/en/

Editorial Contact:

Derek Perez

dperez1@logitech.com

Source: Logitech G

FAQ

When will the Logitech G915 X Gaming Keyboard be available for purchase?

The Logitech G915 X Gaming Keyboard will be available for purchase on September 17th, 2024, through LogitechG.com and major participating retailers.

What is the price range for the Logitech G915 X Series keyboards (LOGI)?

The price range for the Logitech G915 X Series keyboards is $179.99 to $229.99 US MSRP, depending on the specific model and features.

What are the key improvements in the Logitech G915 X Gaming Keyboard compared to its predecessor?

Key improvements include a redesigned galvanic switch, reduced actuation point, upgraded PBT keycaps, thicker aluminum top plate, enhanced battery life, and a new KEYCONTROL feature for advanced macro customization.

What connectivity options does the Logitech G915 X Gaming Keyboard (LOGI) offer?

The Logitech G915 X Gaming Keyboard offers tri-mode connectivity, including LIGHTSPEED wireless, Bluetooth, and USB-wired connectivity options.