Smarter Design, Less Waste: Logitech Fully Transitions to Paper Packaging

Rhea-AI Summary

Logitech (NASDAQ: LOGI) announces major progress in eliminating plastic clamshell packaging from its mice product lines, with the transition to paper packaging now 90% complete. This initiative will remove 660 tons of plastic and reduce 6,000 tons of CO2, equivalent to eliminating over 37 million single-use plastic water bottles annually.

The company aims to complete the global transition across its product portfolio by the end of 2025. This move aligns with consumer preferences, as 61% of consumers globally express interest in choosing recyclable packaging. The shift to paper packaging not only makes products easier to open but also optimizes package weight and size, reducing the product's carbon footprint.

Previously, Logitech eliminated 1,800 tons of packaging material through design modifications and implemented various sustainable initiatives, including an FSC-certified paper packaging program in 2019 and a Single-Use Plastics Policy in 2021.

Positive

• Elimination of 660 tons of plastic and 6,000 tons of CO2 emissions
• 90% completion of transition from plastic to paper packaging in mice category
• Previous success in eliminating 1,800 tons of packaging material
• Alignment with consumer preferences (61% interested in recyclable packaging)

Negative

• Complete transition to paper packaging won't be finished until end of 2025

Insights

Sustainability Strategy Analyst

Logitech's transition from plastic clamshell packaging to paper represents a meaningful operational shift with both environmental and strategic dimensions. The 90% completion of this initiative will eliminate an estimated 660 tons of plastic and reduce 6,000 tons of CO2 annually - equivalent to removing over 37 million single-use water bottles from circulation.

What makes this particularly relevant is the alignment with documented consumer behavior trends. The cited GlobeScan study showing 61% of global consumers prioritizing recyclable packaging provides a business justification beyond mere environmental stewardship. This initiative addresses a clear market preference that could potentially create subtle competitive differentiation in the peripherals market where product differences are often marginal.

Beyond consumer perception, this packaging transition likely delivers operational benefits. By optimizing package weight and size, Logitech can potentially reduce shipping costs across tens of millions of products annually. While implementation costs aren't disclosed, the long-term benefits likely include streamlined logistics and storage efficiencies.

The strategic timing is noteworthy as regulatory pressure on single-use plastics intensifies globally. By proactively eliminating these materials, Logitech positions itself ahead of potential compliance requirements that could otherwise create sudden operational disruptions and unplanned expenses. This represents a prudent risk management approach within their broader Design for Sustainability framework established in 2019.

Single-use plastic packaging is nearly eliminated across the entire global product portfolio

LAUSANNE, Switzerland & SAN JOSE, Calif.--(BUSINESS WIRE)-- Logitech International (SIX: LOGN) (Nasdaq: LOGI) today announces significant progress in eliminating plastic clamshell packaging from its hallmark mice categories, with the transition to paper now nearly complete. The magnitude of this initiative is estimated to remove 660 tons of plastic and reduce 6,000 tons of carbon dioxide from the air, equivalent to eliminating over 37 million single-use plastic water bottles annually. The global transition to paper packaging across tens of millions of products continues across various retailers, with expected completion dates by the end of 2025.

“Shifting away from plastic clamshell packaging marks a significant step toward our goal of completely eliminating single-use plastics from our portfolio. This milestone is about 90% complete and is our largest packaging endeavor to date,” said Delphine Donné, GM of the Personal Workspace Solutions business group at Logitech. “Before this transition, we successfully eliminated 1,800 tons of packaging material by implementing design modifications in other areas across our packaging. Every step forward brings us closer to saying goodbye to single-use plastic.”

A custom study conducted in partnership with GlobeScan’s Healthy & Sustainable Living report identified that 61% of consumers globally say they are interested in choosing recyclable packaging in the coming year. Single-use plastics and mixed-material packaging contribute to significant waste, as well as confusion about recyclability. While Logitech advocates 100% recycling of all materials, current waste management methods across geographical areas fall short. Instead, Logitech is proactively eliminating single-use plastics at the source.

“People increasingly value and actively seek out packaging less harmful to the environment. Using paper instead of single-use plastic enhances the customer experience by making packaging easier to open, visually appealing, and informative,” said Bliss Buter-Thompson, head of packaging at Logitech. “At the same time, we can optimize the weight and size of the package and lower the product carbon footprint - all in alignment with meeting our customers’ needs."

Nearly 80% of a product's environmental footprint can be influenced during its design process, impacting material choices and efficiency. As part of its Design for Sustainability initiative, Logitech has implemented packaging solutions that minimize environmental impact, including an FSC^TM-certified paper packaging program introduced in 2019 and a Single-Use Plastics Policy introduced in 2021. The company also removed plastic shrink wrap in its Logitech G gaming division, and implemented recyclable materials like paper pulp hang tabs and wood fiber bags for many products.

Removing single-use plastic packaging across its portfolio is part of Logitech’s broader efforts to design for sustainability, prioritize carbon reductions and enhance circularity. More information about Logitech’s sustainability programs can be found in its FY24 Impact Report or on the website.

About Logitech

Logitech designs software-enabled hardware solutions that help businesses thrive and bring people together when working, creating, gaming and streaming. As the point of connection between people and the digital world, our mission is to extend human potential in work and play, in a way that is good for people and the planet. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech and its other brands, including Logitech G, at www.logitech.com or company blog.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250402823854/en/

Editorial Contacts:

Marie Perriard, Head of Sustainability Communications - USA mperriard@logitech.com

Ben Starkie, Corporate Communications - Europe +41 (0) 79-292-3499

Source: Logitech International

FAQ

How much plastic and CO2 will Logitech's packaging transition eliminate?

The initiative will eliminate 660 tons of plastic and reduce 6,000 tons of CO2 emissions, equivalent to removing 37 million single-use plastic water bottles.

When will LOGI complete its transition to paper packaging?

Logitech plans to complete the global transition to paper packaging across its product portfolio by the end of 2025.

What percentage of Logitech's mice category has transitioned to paper packaging?

Approximately 90% of Logitech's mice category has already transitioned from plastic clamshell to paper packaging.

What sustainable packaging initiatives has LOGI implemented since 2019?

Logitech implemented an FSC-certified paper packaging program in 2019, introduced a Single-Use Plastics Policy in 2021, and removed plastic shrink wrap in its gaming division.

How many consumers prefer recyclable packaging according to Logitech's study?

According to GlobeScan's study, 61% of consumers globally express interest in choosing recyclable packaging.