Logitech G Announces Partnership With MOMO
Logitech G, a brand of Logitech (SIX: LOGN) (NASDAQ: LOGI), has announced a multi-year partnership with MOMO, the iconic Italian motorsports brand, at Logi Play. This collaboration introduces two new premium wheels: the SIM GT 320 and SIM GT-Racer 290, designed for the Logitech G RS Wheel Hub. MOMO becomes an official partner for Logitech G's Sim Racing Wheels category, with Logitech G as MOMO's exclusive partner in sim racing and gaming.
The partnership aims to combine MOMO's motorsports legacy with Logitech G's innovation, offering high-performance racing wheels that enhance the sim racing experience. The new wheels feature 3mm thick black anodized aluminum plates and hand-wrapped microfiber rim grips. Additionally, MOMO's full range of steering wheels is now compatible with the PRO Racing Wheel through the Racing Series QR Adapter. The new MOMO X G SIM wheels are expected to launch in January 2025 with an MSRP of $199.
Logitech G, un marchio di Logitech (SIX: LOGN) (NASDAQ: LOGI), ha annunciato una partnership pluriennale con MOMO, l'iconico brand italiano di motorsport, durante il Logi Play. Questa collaborazione introduce due nuove ruote premium: la SIM GT 320 e la SIM GT-Racer 290, progettate per il Logitech G RS Wheel Hub. MOMO diventa un partner ufficiale per la categoria delle ruote da corsa simulata di Logitech G, con Logitech G come partner esclusivo di MOMO nel sim racing e gaming.
La partnership mira a combinare l'eredità nel motorsport di MOMO con l'innovazione di Logitech G, offrendo ruote da corsa ad alte prestazioni che migliorano l'esperienza del sim racing. Le nuove ruote presentano piastre in aluminio anodizzato nero spesso 3 mm e impugnature in microfibra avvolte a mano. Inoltre, l'intera gamma di volante MOMO è ora compatibile con il PRO Racing Wheel tramite l'adattatore Racing Series QR. Le nuove ruote MOMO X G SIM sono previste per il lancio a gennaio 2025 con un prezzo consigliato di $199.
Logitech G, una marca de Logitech (SIX: LOGN) (NASDAQ: LOGI), ha anunciado una asociación por varios años con MOMO, la icónica marca italiana de deportes de motor, en Logi Play. Esta colaboración presenta dos nuevas ruedas premium: la SIM GT 320 y la SIM GT-Racer 290, diseñadas para el Logitech G RS Wheel Hub. MOMO se convierte en socio oficial de la categoría de ruedas de Sim Racing de Logitech G, con Logitech G como socio exclusivo de MOMO en simulaciones de carreras y videojuegos.
El objetivo de la asociación es combinar el legado de deportes de motor de MOMO con la innovación de Logitech G, ofreciendo ruedas de carreras de alto rendimiento que mejoran la experiencia de sim racing. Las nuevas ruedas cuentan con placas de aluminio anodizado negro de 3 mm de grosor y agarres de microfibra envueltos a mano. Además, toda la gama de volantes MOMO es ahora compatible con el PRO Racing Wheel a través del adaptador Racing Series QR. Se espera que las nuevas ruedas MOMO X G SIM se lancen en enero de 2025 con un precio sugerido de $199.
로지텍 G는 로지텍(SIX: LOGN)(NASDAQ: LOGI)의 브랜드로서, 로지 플레이에서 상징적인 이탈리아 모터스포츠 브랜드 MOMO와 여러 해에 걸친 파트너십을 발표했습니다. 이번 협업을 통해 SIM GT 320과 SIM GT-Racer 290라는 두 개의 새로운 프리미엄 휠이 소개되며, 로지텍 G RS 휠 허브용으로 설계되었습니다. MOMO는 로지텍 G의 시뮬레이션 레이싱 휠 카테고리의 공식 파트너가 되며, 로지텍 G는 MOMO의 시뮬레이션 레이싱 및 게임의 독점 파트너로 활동합니다.
이번 파트너십은 MOMO의 모터스포츠 유산과 로지텍 G의 혁신을 결합하여, 시뮬레이션 레이싱 경험을 향상시키는 고성능 레이싱 휠을 제공하는 것을 목표로 하고 있습니다. 새로운 휠은 3mm 두께의 블랙 아노다이즈드 알루미늄 플레이트와 손으로 감싼 마이크로화이버 림 그립을 특징으로 합니다. 또한, MOMO의 전체 스티어링 휠 범위는 Racing Series QR 어댑터를 통해 PRO Racing Wheel과 호환됩니다. 새로운 MOMO X G SIM 휠은 2025년 1월에 출시될 예정이며, MSRP는 $199입니다.
Logitech G, une marque de Logitech (SIX: LOGN) (NASDAQ: LOGI), a annoncé un partenariat pluriannuel avec MOMO, l’emblématique marque italienne de sports automobiles, lors de Logi Play. Cette collaboration introduit deux nouvelles roues premium : la SIM GT 320 et la SIM GT-Racer 290, conçues pour le Logitech G RS Wheel Hub. MOMO devient partenaire officiel de la catégorie des roues de sim racing de Logitech G, avec Logitech G comme partenaire exclusif de MOMO dans le domaine du sim racing et du gaming.
Ce partenariat vise à associer l'héritage motorsport de MOMO à l'innovation de Logitech G, en offrant des roues de course haute performance qui améliorent l'expérience de sim racing. Les nouvelles roues disposent de plaques en aluminium noir anodisé de 3 mm d’épaisseur et de poignées en microfibre enveloppées à la main. De plus, la gamme complète de volants MOMO est désormais compatible avec le PRO Racing Wheel via l'adaptateur Racing Series QR. Les nouvelles roues MOMO X G SIM devraient être lancées en janvier 2025 avec un prix de détail conseillé de $199.
Logitech G, eine Marke von Logitech (SIX: LOGN) (NASDAQ: LOGI), hat auf dem Logi Play eine mehrjährige Partnerschaft mit MOMO, der ikonischen italienischen Motorsportmarke, angekündigt. Diese Zusammenarbeit bringt zwei neue Premium-Räder hervor: das SIM GT 320 und das SIM GT-Racer 290, die für das Logitech G RS Wheel Hub konzipiert wurden. MOMO wird offizieller Partner in der Kategorie der Sim Racing Wheels von Logitech G, wobei Logitech G als exklusiver Partner von MOMO im Sim Racing und Gaming auftritt.
Das Ziel der Partnerschaft ist es, das Motorsport-Erbe von MOMO mit der Innovation von Logitech G zu verbinden und Hochleistungs-Rennräder anzubieten, die das Sim Racing-Erlebnis verbessern. Die neuen Räder verfügen über 3 mm dicke Platten aus schwarz eloxiertem Aluminium und handgefertigte Mikrofaser-Griffe. Darüber hinaus ist die gesamte Produktpalette an MOMO-Lenkrädern jetzt über den Racing Series QR-Adapter mit dem PRO Racing Wheel kompatibel. Die neuen MOMO X G SIM-Räder werden voraussichtlich im Januar 2025 mit einem UVP von $199 auf den Markt kommen.
- Multi-year partnership with MOMO, a prestigious motorsports brand
- Introduction of two new premium wheels: SIM GT 320 and SIM GT-Racer 290
- Exclusive agreement making Logitech G MOMO's sole partner in sim racing and gaming
- Expansion of product range with high-quality, hand-crafted racing wheels
- Compatibility of MOMO's full range with PRO Racing Wheel through Racing Series QR Adapter
- New products not available until January 2025, potentially missing current market opportunities
Insights
This partnership between Logitech G and MOMO represents a strategic move in the sim racing market. While it's an interesting development for gaming enthusiasts, its immediate impact on Logitech's financials is likely The collaboration aims to enhance Logitech's product offerings in the niche but growing sim racing segment, potentially strengthening their market position against competitors.
The January 2025 launch date for the new products indicates a long-term strategy rather than an immediate revenue boost. With a
Investors should view this as a brand-strengthening initiative rather than a significant financial catalyst. It demonstrates Logitech's commitment to innovation and partnerships in specialized gaming segments, which could contribute to long-term growth and brand loyalty.
The partnership between Logitech G and MOMO signifies a fusion of gaming technology and authentic motorsport heritage. This collaboration could lead to advancements in sim racing technology, potentially improving the realism and performance of Logitech's racing peripherals.
The introduction of hand-crafted, premium wheels with features like 3mm thick black anodized aluminum plates and hand-wrapped microfiber rim grips showcases a focus on quality and authenticity. This could appeal to serious sim racers and potentially set new standards in the industry.
The compatibility of MOMO's full range with the PRO Racing Wheel through the Racing Series QR Adapter demonstrates Logitech's commitment to flexibility and customization. This approach could give Logitech an edge in catering to diverse user preferences within the sim racing community.
MOMO Becomes Official Logitech G Sim Racing Partner, Bringing Revolutionary Motorsport Wheels to the New Logitech G Racing Series Products
PARIS &
Logitech G announced today at Logi Play a multi-year partnership with MOMO that includes the introduction of two new premium wheels: the SIM GT 320 and SIM GT-Racer 290. (Photo: Business Wire)
MOMO, the iconic Italian motorsports brand, has produced hand-crafted racing equipment for over sixty years for prestigious brands like Ferrari, Porsche, and Rolls Royce and racing legends such as Ayrton Senna and Michael Schumacher.
"We are proud to collaborate with Logitech G, bringing together the unmatched legacy of MOMO in motorsports with the cutting-edge innovation of Logitech G. This union of two excellence-driven brands is poised to set a new standard for sim racers, delivering a product that is deeply rooted in racing tradition yet perfectly crafted for modern-day competition," said Massimo Ciocca, CEO of MOMO S.r.l.
As part of the agreement, MOMO is an officially recognized partner for the Logitech G Sim Racing Wheels category. Under this exclusive agreement, Logitech G becomes MOMO’s sole partner in all sim racing and gaming matters.
MOMO will design, develop, manufacture, and launch Logitech G Racing Series-compatible premium steering wheels.
"Our partnership with MOMO, which first began in 2002, is a commitment to providing sim racers with a portfolio of high-performance racing wheels that elevate the experience and match drivers' individual racing style,” said Peter Kingsley, CMO at Logitech G. “With MOMO’s rich heritage and authentic racing DNA, we’re proud to launch wheels that set the standard for precision and realism.”
MOMO has meticulously designed premium racing wheels in close collaboration with Logitech G to ensure seamless compatibility with the RS Wheel Hub. Utilizing the same
In addition to the two wheels, Logitech G is excited to announce that, thanks to the Racing Series QR Adapter's incredible flexibility, MOMO’s full range is now compatible with PRO Racing Wheel. Whether you prefer a wood-grained, heritage option, a premium leather-finished wheel inspired by the street, or authentic racing wheels, you can select your racing style from over 100 MOMO steering wheels.
Pricing and Availability
The MOMO X G SIM wheels are expected to be available in January 2025.
Expected USD MSRP:
- SIM GT 320
- SIM GT-RACER 290
For additional information, please visit Logitech G website and blog or connect on Instagram and X.
About MOMO
For motorsports enthusiasts, MOMO is more than a brand; it’s a symbol of performance and precision. Whether it’s a weekend track day or a local autocross event, MOMO’s products enhance the driving experience. With MOMO, amateur racers can trust in the same quality and craftsmanship that professional drivers rely on. From steering wheels, hubs, and seats to FIA homologated racing equipment for drivers and teams, MOMO offers a range of products designed to improve control and provide an edge on the track.
MOMO brings to the market the finest Italian style, a long tradition of quality, our proven racing success, and technological innovation that is respectful of the environment. MOMO continues to develop innovative racing products by combining advanced technology with quality & superior design.
For more information on our products, call us at 800-788-9353 (
About Logitech
Logitech designs software-enabled hardware solutions that help businesses thrive and unite people when working, creating, gaming, and streaming. As the point of connection between people and the digital world, our mission is to extend human potential in work and play in a good way for people and the planet. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and the Nasdaq Global Select Market (LOGI). Find Logitech and its other brands, including Logitech G, at www.logitech.com or the company blog.
Logitech and Logitech G are trademarks or registered trademarks of Logitech Europe S.A. and/or its affiliates in the
All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at www.logitech.com.
(LOGIIR)
View source version on businesswire.com: https://www.businesswire.com/news/home/20240917283674/en/
Editorial Contact:
Derek Perez
dperez1@logitech.com
Source: Logitech G
FAQ
What new products did Logitech G announce in partnership with MOMO?
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