LiveXLive To Launch Pop-Culture Competition Franchise Self Made KO
LiveXLive Media (NASDAQ: LIVX) announced the launch of Self Made KO, a global pop-culture competition franchise featuring a high-profile boxing event with female social media influencers. The competition will award over $1 million in prizes, and includes well-known personalities like TikTok stars Isabella Avila and Jordyn Jones. The initiative is a response to the massive success of the previous social boxing event, which generated 3.5 billion impressions. LiveXLive aims to exploit the growing interest in pop-culture competitions and plans to develop additional events across various genres.
- Launch of Self Made KO aligns with industry trends in influencer-driven events.
- Opportunity to generate significant revenue from pay-per-view and sponsorships.
- Successful previous event attracted over 3.5 billion impressions, indicating strong market interest.
- Plans to develop multiple pop-culture franchises across various genres enhance growth potential.
- None.
LOS ANGELES, June 25, 2021 /PRNewswire/ -- LiveXLive Media (NASDAQ: LIVX) ("LiveXLive"), a global platform for live-stream and on-demand audio, video, and podcast/vodcast content in music, comedy, and pop culture, and owner of PodcastOne, Slacker Radio, React Presents and Custom Personalization Solutions, announced today it will launch Self Made KO, a global pop-culture competition franchise. The inaugural event will feature a boxing fight card headlined by women from social media, music, sports, technology, and fashion, with the winners vying for over
Joining Jordyn and Isabella on the card are bodybuilder/CrossFit athlete/influencer Demi Bagby, TikTok star/content creator Vas Halastaras, social media stars Mattie Westbrouck, Salah Brooks and Zay Tashon. While more talent is soon to be announced, LiveXLive has already received overwhelming requests to be a part of this event so it's opening up for submissions, where anyone interested in participating can submit a video and tag on social @LiveXLive #ImAKnockout.
The success of the LiveXLive produced #SocialGloves pay-per-view livestream, which garnered over 3.5 billion impressions and was responsible for the fighters' social media followers growing by over 12 million, has spawned a global passion for pop-culture battles. LiveXLive will tap into this cultural phenomenon and plans to develop, produce and distribute multiple franchises from music, sports, and other popular genres. Fans can expect to see a cavalcade of pop-culture competitions ranging from boxing, racing, sports, music, and lots more. Each event will bring the best aspects of entertainment together - sports, social media influence, music, lifestyle, and technology, plus NFTs, merch, and VIP meet and greet experiences.
LiveXLive's CEO and Chairman Robert Ellin stated, "The global response to our social boxing event has been tremendous. We've seen overwhelming interest from sponsors and from the biggest female influencers to participate in this new wave of entertainment. Social Competitions have captured the zeitgeist of the influencer generation. LiveXLive is one of the few companies that has excelled in physical and virtual productions, in free and paid, in music and sports and we see it all coming together in new ways and are thrilled to be at the forefront of this space."
The musical lineup for Self Made KO along with the show hosts will be announced shortly.
LiveXLive has the first talent-centric platform focused on superfans and building long-term franchises in on-demand audio and video, podcasting, vodcasting, OTT linear channels, pay-per-view, NFTs, and livestreaming. Its model includes multiple monetization paths including subscription, advertising, sponsorship, merchandise sales, licensing, and ticketing. LiveXLive recently raised revenue guidance for its 2021 fiscal year based on strength in its core businesses.
About LiveXLive Media, Inc.
Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") (pronounced Live "by" Live) is a leading global all-in-one streaming artist-first platform delivering premium music and entertainment content and live-streams from the world's top artists, expertly curated streaming radio stations, podcasts, and original video and audio-on-demand content, as well as personalized merchandise, connecting artists to millions of fans every day. The Company has streamed over 1,800 artists since January 2020 and has created a valuable connection between bands, fans, and brands by building long-term franchises in audio, video, podcasting, pay-per-view (PPV), live-streaming, and specialty merchandise. LiveXLive is available on iOS, Android, Roku, Apple TV, and Amazon Fire, and through OTT, Samsung TV, STIRR, Sling, and XUMO, in addition to its own app, online website, and social channels. The Company's wholly-owned subsidiary PodcastOne, generates more than 2.25 billion downloads per year with 400+ episodes distributed per week across a stable of hundreds of top podcasts. The Company's other major wholly-owned subsidiaries are LiveXLive, Slacker Radio, React Presents, and Custom Personalization Solutions. For more information, visit www.livexlive.com and follow us on Facebook, Instagram, TikTok, and Twitter at @livexlive.
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Press Contact:
LiveXLive
aileen@livexlive.com
917.842.9653
LiveXLive IR Contact:
ir@LiveXLive.com
310.601.2505
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SOURCE LiveXLive Media, Inc.
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