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LifeVantage Optimizes Rewards Circle with New Benefits for Both Consultants and Customers

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LifeVantage (Nasdaq: LFVN) has announced a significant update to its Rewards Circle Customer loyalty program in the U.S., Australia, and New Zealand markets. The refresh introduces new benefits for both Consultants and Customers, aiming to enhance engagement and provide greater value. Consultants will now enjoy free shipping on enrollment orders with scheduled future Subscriptions and receive business-building rewards for each Subscription shipment. Customers will benefit from first-Subscription perks, including free shipping and gifts for orders above a certain threshold, as well as lower redemption thresholds for Reward Credits.

This update comes 16 months after the program's initial launch in March 2023 as part of LifeVantage's LV360 initiatives. The enhancements were driven by Customer retention data and aim to make Subscriptions more attractive for Consultants looking to grow their business.

LifeVantage (Nasdaq: LFVN) ha annunciato un'importante aggiornamento al suo programma di fedeltà Rewards Circle Customer negli Stati Uniti, Australia e Nuova Zelanda. Il rinfresco introduce nuovi vantaggi sia per i Consulenti che per i Clienti, con l'obiettivo di aumentare il coinvolgimento e fornire maggiore valore. I Consulenti potranno ora godere di spedizione gratuita sugli ordini di iscrizione con abbonamenti futuri programmati e ricevere premi per la crescita del business per ogni spedizione di abbonamento. I Clienti beneficeranno di vantaggi per il primo abbonamento, tra cui la spedizione gratuita e regali per ordini superiori a una certa soglia, oltre a soglie di riscatto più basse per i Crediti Premio.

Questo aggiornamento arriva 16 mesi dopo il lancio iniziale del programma nel marzo 2023, come parte delle iniziative LV360 di LifeVantage. I miglioramenti sono stati guidati da dati sulla fidelizzazione dei Clienti e mirano a rendere gli abbonamenti più attraenti per i Consulenti che desiderano far crescere il proprio business.

LifeVantage (Nasdaq: LFVN) ha anunciado una actualización significativa a su programa de fidelidad Rewards Circle Customer en los mercados de EE.UU., Australia y Nueva Zelanda. La renovación introduce nuevos beneficios tanto para los Consultores como para los Clientes, con el objetivo de aumentar el compromiso y ofrecer un mayor valor. Los Consultores ahora disfrutarán de envío gratuito en pedidos de inscripción con suscripciones futuras programadas y recibirán recompensas por construir negocios por cada envío de suscripción. Los Clientes se beneficiarán de ventajas en la primera suscripción, que incluyen envío gratuito y regalos para pedidos superiores a un cierto umbral, así como umbrales de canje más bajos para los Créditos de Recompensa.

Esta actualización llega 16 meses después del lanzamiento inicial del programa en marzo de 2023, como parte de las iniciativas LV360 de LifeVantage. Las mejoras fueron impulsadas por datos sobre la retención de Clientes y tienen como objetivo hacer que las suscripciones sean más atractivas para los Consultores que buscan hacer crecer su negocio.

LifeVantage (Nasdaq: LFVN)는 미국, 호주 및 뉴질랜드 시장에서 Rewards Circle 고객 로열티 프로그램에 대한 중요한 업데이트를 발표했습니다. 이번 개편은 컨설턴트와 고객 모두를 위한 새로운 혜택을 도입하여 참여를 증대시키고 더 큰 가치를 제공하는 것을 목표로 합니다. 이제 컨설턴트는 가입 주문 시 무료 배송을 제공받고 예정된 향후 구독에 대해 비즈니스 구축 보상을 받을 수 있습니다. 고객은 첫 번째 구독 혜택으로 무료 배송 및 특정 금액 이상의 주문에 대한 선물을 포함하여 보상 크레딧에 대한 더 낮은 환급 한도를 누릴 수 있습니다.

이 업데이트는 2023년 3월 프로그램의 초기 출시 이후 16개월 만에 이루어졌으며, LifeVantage의 LV360 이니셔티브의 일환으로 진행되었습니다. 이러한 개선은 고객 유지 데이터에 의해 추진되었으며 컨설턴트들이 비즈니스를 성장시키는 데 더 매력적으로 만들기 위한 것입니다.

LifeVantage (Nasdaq: LFVN) a annoncé une mise à jour significative de son programme de fidélité Rewards Circle Customer sur les marchés des États-Unis, d'Australie et de Nouvelle-Zélande. Cette actualisation introduit de nouveaux avantages tant pour les Consultants que pour les Clients, visant à renforcer l'engagement et à offrir une plus grande valeur. Les Consultants bénéficieront désormais de frais de port gratuits sur les commandes d'inscription avec des abonnements futurs programmés et recevront des récompenses pour le développement de leur activité pour chaque envoi d'abonnement. Les Clients pourront profiter de avantages sur la première souscription, y compris la livraison gratuite et des cadeaux pour les commandes dépassant un certain seuil, ainsi que de seuils de rachat plus bas pour les Crédits de Récompense.

Cette mise à jour intervient 16 mois après le lancement initial du programme en mars 2023 dans le cadre des initiatives LV360 de LifeVantage. Les améliorations ont été motivées par données sur la retention des Clients et visent à rendre les abonnements plus attractifs pour les Consultants souhaitant développer leur activité.

LifeVantage (Nasdaq: LFVN) hat ein bedeutendes Update seines Treueprogramms Rewards Circle Customer für die Märkte in den USA, Australien und Neuseeland angekündigt. Die Aktualisierung bringt neue Vorteile sowohl für Berater als auch für Kunden mit sich, um die Bindung zu erhöhen und einen größeren Wert zu bieten. Berater genießen nun kostenlosen Versand bei Einschreibbestellungen mit geplanten zukünftigen Abonnements und erhalten Belohnungen für den Aufbau von Geschäften für jede Abonnementlieferung. Kunden profitieren von Vorteilen bei der ersten Subscription, einschließlich kostenlosem Versand und Geschenken für Bestellungen über einer bestimmten Schwelle, sowie geringeren Einlöseschwellen für Belohnungsguthaben.

Dieses Update erfolgt 16 Monate nach dem ursprünglichen Start des Programms im März 2023 im Rahmen der LV360-Initiativen von LifeVantage. Die Verbesserungen wurden durch Daten zur Kundenbindung angestoßen und sollen Abonnements für Berater, die ihr Geschäft ausbauen möchten, attraktiver machen.

Positive
  • Introduction of new benefits for both Consultants and Customers in the Rewards Circle program
  • Free shipping on enrollment orders for Consultants with scheduled future Subscriptions
  • Business-building rewards for Consultants on each Subscription shipment
  • First-Subscription perks for Customers including free shipping and gifts
  • Lower redemption thresholds for Customer Reward Credits
  • Enhancements based on Customer retention data to improve engagement
Negative
  • None.

Enhancements leverage increased Customer retention to drive value and engagement

SALT LAKE CITY, Aug. 05, 2024 (GLOBE NEWSWIRE) -- LifeVantage Corporation (Nasdaq: LFVN), a leading health and wellness company with products designed to activate optimal health processes at the cellular level, today announced an exciting refresh to its Rewards Circle Customer loyalty program in its U.S., Australia and New Zealand markets. This comprehensive update introduces new benefits and enhancements designed to provide greater value and optimize engagement for Customers, while also adding Subscription benefits for Consultants.

On the Consultant side, rewards include free shipping on enrollment orders when a Subscription is scheduled for the future, plus business-building rewards every time a Subscription ships. Customers benefit from the refresh with first-Subscription perks including free shipping and a gift with Subscriptions when over a price threshold. Customers will continue to earn towards Reward Credits with every Subscription but will now enjoy lower redemption thresholds.

"Our commitment to enhancing the experience for both our Consultants and Customers is at the heart of this Rewards Circle refresh," said Steve Fife, President and CEO of LifeVantage. "These updates are designed to optimize the needs and preferences of those committed to our activation products, ensuring they continue to receive exceptional value and benefits.”

The Rewards Circle refresh comes 16 months after launching the program for Customers in March 2023 as part of the Company’s LV360 initiatives, which also included the launch of the Evolve Compensation Plan. The latest enhancements to Rewards Circle were driven from Customer retention data since launch, while also making Subscriptions more lucrative for Consultants looking to grow their LifeVantage business.

For more information about the updated Rewards Circle program, please visit www.lifevantage.com.

About LifeVantage Corporation

LifeVantage Corporation (Nasdaq: LFVN), the activation company, is a pioneer in nutrigenomics, the study of how nutrition and naturally occurring compounds affect human genes to support good health. The Company engages in the identification, research, development, formulation and sale of advanced nutrigenomic activators, dietary supplements, nootropics, pre- and probiotics, weight management, skin and hair care, bath & body, and targeted relief products. The Company’s line of scientifically-validated dietary supplements includes its flagship Protandim® family of products, LifeVantage® Omega+, ProBio, IC Bright®, Daily Wellness, Rise AM, Reset PM, and D3+ dietary supplements, the TrueScience® line of skin, hair, bath & body, and targeted relief products. The Company also markets and sells Petandim®, its companion pet supplement formulated to combat oxidative stress in dogs, Axio® its nootropic energy drink mixes, and PhysIQ, its smart weight management system. LifeVantage was founded in 2003 and is headquartered in Lehi, Utah. For more information, visit www.lifevantage.com

Public Relations Contact:

Jennifer Rumble, CerconeBrownCompany
(704) 923-6378
jrumble@cerconebrown.com

Investor Relations Contact:

Reed Anderson, ICR
(646) 277-1260
reed.anderson@icrinc.com


FAQ

What changes has LifeVantage (LFVN) made to its Rewards Circle program?

LifeVantage has refreshed its Rewards Circle program with new benefits for both Consultants and Customers. Consultants now get free shipping on enrollment orders with scheduled Subscriptions and business-building rewards. Customers receive first-Subscription perks and lower redemption thresholds for Reward Credits.

When did LifeVantage (LFVN) initially launch the Rewards Circle program?

LifeVantage initially launched the Rewards Circle program in March 2023 as part of its LV360 initiatives.

In which markets has LifeVantage (LFVN) updated its Rewards Circle program?

LifeVantage has updated its Rewards Circle program in the U.S., Australia, and New Zealand markets.

What benefits do Customers receive in the updated LifeVantage (LFVN) Rewards Circle program?

Customers receive first-Subscription perks including free shipping and gifts for orders above a certain threshold, as well as lower redemption thresholds for Reward Credits in the updated Rewards Circle program.

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