Welcome to our dedicated page for Locafy news (Ticker: LCFY), a resource for investors and traders seeking the latest updates and insights on Locafy stock.
Company Overview
Locafy Ltd (Nasdaq: LCFY) is a globally recognized software-as-a-service company that specializes in digital marketing, local search engine optimization (SEO), and online publishing solutions. Founded in 2009, the company has positioned itself at the forefront of SaaS innovation, leveraging entity-based SEO and automated digital publishing to transform how local businesses and brands enhance their online prominence.
Business Model and Operating Segments
Locafy operates through two primary segments:
- Publishing Segment: This segment encompasses the products and services that are directly related to digital properties owned by Locafy. These include online directories, mastheads, and proprietary publishing assets such as Hotfrog, AussieWeb, and scoop.com.au. The company uses its advanced publishing platform to distribute business data, news, and targeted content across multiple devices and web browsers, ensuring that content reaches a widespread audience.
- SEO Agency Segment: In contrast, this segment applies Locafy’s automated SEO technologies to digital properties owned by third parties. The firm offers search engine marketing solutions that optimize content for higher search rankings, predominantly generating revenue in regions such as North America. This segment addresses the challenges faced by third party publishers struggling with SEO algorithm shifts and traffic fluctuations.
Technology and Innovation
At the core of Locafy’s competitive advantage is its cutting-edge entity-based SEO technology. The company’s platform automates the production of targeted, SEO optimized landing pages and articles, using advanced tools like Keystone and Article Accelerator. These proprietary technologies enable businesses to instantly update and publish high-quality content that not only attracts online visitors but also enhances organic search performance.
Locafy’s technology addresses critical challenges in the digital landscape, such as adapting to ever-changing search engine algorithms and mitigating risks associated with paid content practices. By automating content creation and streamlining SEO optimization, the company empowers its customers to maintain a robust online presence and achieve first-page search rankings, even in highly competitive, high-value advertising categories.
Market Position and Competitive Landscape
Locafy is uniquely positioned within the expansive US$700 billion SEO sector. The firm’s dual-segment strategy allows it to serve both proprietary digital platforms through its publishing arm and third party digital properties via its SEO agency services. This dual approach not only diversifies revenue streams but also enhances its ability to respond to market challenges such as fluctuations in website traffic and evolving search engine criteria.
In a competitive market dominated by established players, Locafy differentiates itself through its focus on automated, performance-based pricing models and entity-based SEO technology. Its approach minimizes the financial risk traditionally associated with SEO service campaigns by aligning revenue with measurable online visibility improvements. This innovative pricing strategy, coupled with partnerships with industry leaders, reinforces Locafy’s reputation as a technology-driven enabler in local digital marketing.
Strategic Partnerships and Alliances
Locafy’s extensive network of partnerships is central to its growth strategy. Collaborations with digital presence platforms like Yext, advertising partners such as diDNA, and strategic agreements with companies in adjacent sectors, including Fathom Holdings, underscore its commitment to expanding market reach. These alliances enable Locafy to integrate its SEO solutions into broader digital ecosystems, driving value for clients across various industries such as real estate, home services, and specialized media markets.
Operational Efficiency and Scalability
Emphasizing cost efficiency and scalability, Locafy has invested in automating its content publishing processes. This drive toward operational excellence not only reduces overhead costs but also in turn speeds up the deployment of high-impact SEO strategies for its clients. Automated tools and streamlined product offerings allow Locafy to swiftly adjust to market shifts, ensuring that both its owned and partner-powered digital properties remain resilient in the face of SEO algorithm updates.
Enhanced Value Proposition for Clients
Locafy’s comprehensive suite of digital marketing solutions is engineered to deliver tangible value. Through its state-of-the-art platform, businesses can benefit from:
- Automated content publishing that adapts seamlessly across a variety of devices and channels.
- Significant improvements in search engine rankings via performance-based, entity-focused SEO strategies.
- Reduced risk with transparent, value-based pricing models that correlate expenditure with the online impact delivered.
- Robust technological support and strategic insights backed by industry experts with deep knowledge of digital marketing trends.
Expertise and Authoritativeness in the SEO Sector
Over the years, Locafy has built a reputation for its deep technical expertise and practical understanding of SEO dynamics. The company’s innovative approach, demonstrated across its dual operating segments, has positioned it as a knowledgeable authority in the realm of local digital marketing. By continuously evolving its product offerings and leveraging technological upgrades, Locafy not only addresses the current needs of its customers but also delivers a scalable and sustainable framework for ongoing success in online search ranking optimization.
Conclusion
In summary, Locafy Ltd is a pioneering SaaS company that combines advanced entity-based SEO technology with automated online publishing solutions to deliver comprehensive digital marketing services. Its dual focus on proprietary publishing assets and third party SEO agency offerings enables it to serve a diverse clientele ranging from digital agencies and publishers to direct business users. With a strong commitment to technological innovation, operational efficiency, and strategic partnerships, Locafy remains a significant and evolving player in the global SEO and digital marketing landscape.
Locafy (NASDAQ: LCFY), a location-based digital marketing solutions provider, recently participated in two key investor presentations highlighting its business developments and strategic initiatives. The company showcased its partnership with Fathom Holdings (NASDAQ: FTHM) at Breakout Investors, where CEOs discussed how Locafy's Localizer technology helps real estate professionals improve search engine rankings and lead generation.
Additionally, Locafy CEO Gavin Burnett appeared on the Planet MicroCap Podcast, discussing the company's competitive advantages in local SEO technology, growth strategies, and AI innovations. The company will attend the Planet MicroCap Showcase: VEGAS 2025 in April. The partnership with Fathom Holdings demonstrates increasing demand for local SEO solutions in the real estate sector.
Locafy (LCFY) has launched Localizer, a new solution to enhance local search visibility. The company is transitioning to a partner-led model, which has already generated over $35,000 in new monthly recurring revenue while reducing monthly costs by $25,000 through converting salaried sales staff to partners.
Localizer offers a four-step approach to improve local SEO: syndicating business listings across 120+ platforms, deploying optimized landing pages, enhancing Google Business Profile visibility, and publishing relevant articles. The solution targets the 46% of Google searches seeking local products and services.
The company is focusing on this standardized location-based digital marketing solution, particularly appealing to multi-location businesses, while phasing out older product versions. The transition to the Partners program is expected to be completed by the end of the March quarter.
Fathom Holdings (Nasdaq: FTHM) has announced a strategic partnership with Locafy (Nasdaq: LCFY) to enhance its real estate agents' visibility in local search results. The collaboration will provide Fathom's 14,500+ agents with advanced local marketing tools through Locafy's entity-based SEO technology.
The partnership aims to deliver first-page search prominence for targeted keywords and locations, initially focusing on select neighborhoods within multiple markets. The integration combines Locafy's SEO technology with Fathom's database of neighborhoods, transaction information, and agent profiles to create a comprehensive solution offering near real-time, localized information for property buyers and sellers.
The long-term goal is to implement a scalable solution that allows all Fathom agents to enhance their online visibility and help consumers connect with real estate professionals in their local communities.
Locafy (LCFY) has launched an enhanced Partner Program, marking a strategic shift from its previous reseller model. The program focuses on collaborating with established industry leaders to drive significant volume in key vertical markets including real estate and home services.
The company announced a new partnership with Unique Point, a leading Australian digital marketing agency serving major franchise groups across various sectors. The partnership has already achieved multiple Page 1 rankings for high-value keywords within 30 days for several clients.
This strategic shift enables Locafy to maintain closer relationships with end customers while ensuring consistent service quality and streamlined billing processes. Existing resellers are transitioning to become Partners under the new program, demonstrating early success in implementation and market adoption.
Locafy (LCFY) has announced its 2025 product roadmap focusing on AI-powered publishing solutions for local SEO. The company has achieved key milestones including launching a niche content site with a media group, developing proof-of-concept programs for automated landing page production, and testing listing syndication solutions.
The company's publishing suite includes business listing syndication across 60+ platforms, SEO-optimized landing pages, Google Business Profile optimization, and SEO-driven articles. The 2025 roadmap emphasizes three objectives: end-to-end AI automation for content generation, market expansion through partnerships, and scalable content solutions using proprietary SEO structures.
Locafy (LCFY) has secured a media contract with a potential value of up to US$6.5 million with one of the largest media companies worldwide. The initial phase involves implementing sponsored articles worth approximately US$500,000 in potential annual recurring revenue, representing 8% of the total removed articles. Locafy's Article Accelerator solutions will help address SEO challenges following recent Google policy updates that resulted in sponsored content removal. The company plans to publish content on niche websites with high Domain Authority, focusing on specific business categories like health and finance, without leveraging news properties' authority.
Locafy (LCFY) reported fiscal Q1 2025 results with total operating revenue decreasing 27.8% to $785,000. The company completed its transition to a global publishing business powered by proprietary SEO technology. Subscription revenue decreased 25.6% to $731,000, while operating expenses decreased 22.5% to $1.5 million. Net loss improved to $55,000 ($0.04 per share) compared to $808,000 ($0.63 per share) year-over-year.
Key achievements include integrating Article publishing solution, developing AI-automated article creation, and revitalizing scoop.com.au with over 600,000 indexed pages. Monthly recurring revenue was $256,000, down 28.7% year-over-year.
Locafy (NASDAQ: LCFY) reported its fiscal fourth quarter and full year 2024 results. The company saw a 4.7% reduction in total operating revenue to $1.2 million for Q4 2024, compared to the same period last year. Subscription revenue decreased by 34.6% to $731,000, while advertising revenue dropped 50.1% to $38,000. Conversely, services revenue surged 525.6% to $435,000. For the full year, total operating revenue decreased 22.8% to $4.2 million, subscription revenue fell 31.7% to $3.3 million, and advertising revenue declined 20.1% to $251,000. However, services revenue increased by 231.3% to $561,000. The company reported a net loss of $883,000 for Q4 2024 and a net loss of $3.0 million for the full year.
Locafy (Nasdaq: LCFY, LCFYW), a global leader in programmatic 'Entity-Based' search engine marketing, is set to present at the 2024 Annual Gateway Conference in San Francisco. The presentation is scheduled for September 5th at 8:00 a.m. Pacific Time and will be webcast live with replay available.
Key points:
- Event: 2024 Gateway Conference
- Date: September 4-5, 2024
- Location: Four Seasons Hotel, San Francisco, CA
- Locafy's presentation: September 5th, 8:00 a.m. PT
Locafy's management team will also be available for one-on-one meetings throughout the conference. Interested parties can request an invitation or schedule a meeting by emailing conference@gateway-grp.com.
Locafy, a NASDAQ-listed SaaS company specializing in “Entity-Based” SEO, announced its first contracts through a partnership with AdTech provider diDNA. The contracts involve US and Australian media publishers using Locafy's Article Accelerator technology. Locafy will earn a percentage of advertising revenue and service fees. CEO Gavin Burnett highlighted the impact of recent search engine algorithm updates on web traffic and paid content revenue. The partnership aims to assist publishers in maintaining paid article offerings and enhancing SEO, which is expected to boost website traffic and advertising revenue. The combined offering will target 40,000 potential publishers, initially focusing on high-value advertising categories in the US and Australia.
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