Welcome to our dedicated page for Locafy news (Ticker: LCFY), a resource for investors and traders seeking the latest updates and insights on Locafy stock.
Locafy Limited Ordinary Share (symbol: LCFY) is a globally recognized software-as-a-service (SaaS) company specializing in local search engine marketing. The company, founded in 2009 and headquartered in Perth, Australia, aims to revolutionize the $700 billion SEO sector by helping businesses and brands increase their search engine relevance and prominence using a fast, easy, and automated approach.
Locafy operates through three main segments: Publishing, Reseller, and Channel Sales. The company's core technology platform enables the publishing of virtually any type of content to any device with a web browser. Locafy derives the majority of its revenue from Australia and New Zealand.
Locafy’s flagship product, Article Accelerator, is a specialized SEO technology designed to improve the visibility of advertorials in online search results. Recent trials in the U.S. have shown impressive results, leading to commercial agreements with notable advertising agencies. The company's partnerships with firms like Localista and diDNA further enhance its digital publishing and advertising capabilities.
Locafy's recent accomplishments include acquiring the digital assets of legendary Australian luxury media brand Scoop, providing SEO consulting services to Localista, and integrating Localista’s sales team as resellers of the Article Accelerator. These developments aim to transform Localista into a leading online property in Australia’s lifestyle and travel segments.
Locafy has also entered into agreements with diDNA, a top ad tech provider, to enhance its digital property portfolio. This includes deploying diDNA’s advanced advertising technology across Locafy’s directory portfolio, maximizing revenue opportunities.
In collaboration with Yext, Locafy launched the Hotfrog Proximity Page application, which helps businesses enhance their online presence and drive traffic. This application is a key step in Locafy's broader strategy to simplify user experience and ensure data accuracy across multiple online platforms.
Financially, Locafy has reported significant improvements, with a focus on lowering operational costs and enhancing revenue streams through new and existing client engagements. The company has successfully reduced its cost of sales and operating expenses, positioning itself for break-even profitability in the near future.
With a mission to redefine how businesses approach SEO and digital marketing, Locafy’s innovative solutions continue to gain traction, promising substantial growth and expanded market presence in the coming years.
Locafy (NASDAQ: LCFY), a location-based digital marketing solutions provider, recently participated in two key investor presentations highlighting its business developments and strategic initiatives. The company showcased its partnership with Fathom Holdings (NASDAQ: FTHM) at Breakout Investors, where CEOs discussed how Locafy's Localizer technology helps real estate professionals improve search engine rankings and lead generation.
Additionally, Locafy CEO Gavin Burnett appeared on the Planet MicroCap Podcast, discussing the company's competitive advantages in local SEO technology, growth strategies, and AI innovations. The company will attend the Planet MicroCap Showcase: VEGAS 2025 in April. The partnership with Fathom Holdings demonstrates increasing demand for local SEO solutions in the real estate sector.
Locafy (LCFY) has launched Localizer, a new solution to enhance local search visibility. The company is transitioning to a partner-led model, which has already generated over $35,000 in new monthly recurring revenue while reducing monthly costs by $25,000 through converting salaried sales staff to partners.
Localizer offers a four-step approach to improve local SEO: syndicating business listings across 120+ platforms, deploying optimized landing pages, enhancing Google Business Profile visibility, and publishing relevant articles. The solution targets the 46% of Google searches seeking local products and services.
The company is focusing on this standardized location-based digital marketing solution, particularly appealing to multi-location businesses, while phasing out older product versions. The transition to the Partners program is expected to be completed by the end of the March quarter.
Fathom Holdings (Nasdaq: FTHM) has announced a strategic partnership with Locafy (Nasdaq: LCFY) to enhance its real estate agents' visibility in local search results. The collaboration will provide Fathom's 14,500+ agents with advanced local marketing tools through Locafy's entity-based SEO technology.
The partnership aims to deliver first-page search prominence for targeted keywords and locations, initially focusing on select neighborhoods within multiple markets. The integration combines Locafy's SEO technology with Fathom's database of neighborhoods, transaction information, and agent profiles to create a comprehensive solution offering near real-time, localized information for property buyers and sellers.
The long-term goal is to implement a scalable solution that allows all Fathom agents to enhance their online visibility and help consumers connect with real estate professionals in their local communities.
Locafy (LCFY) has launched an enhanced Partner Program, marking a strategic shift from its previous reseller model. The program focuses on collaborating with established industry leaders to drive significant volume in key vertical markets including real estate and home services.
The company announced a new partnership with Unique Point, a leading Australian digital marketing agency serving major franchise groups across various sectors. The partnership has already achieved multiple Page 1 rankings for high-value keywords within 30 days for several clients.
This strategic shift enables Locafy to maintain closer relationships with end customers while ensuring consistent service quality and streamlined billing processes. Existing resellers are transitioning to become Partners under the new program, demonstrating early success in implementation and market adoption.
Locafy (LCFY) has announced its 2025 product roadmap focusing on AI-powered publishing solutions for local SEO. The company has achieved key milestones including launching a niche content site with a media group, developing proof-of-concept programs for automated landing page production, and testing listing syndication solutions.
The company's publishing suite includes business listing syndication across 60+ platforms, SEO-optimized landing pages, Google Business Profile optimization, and SEO-driven articles. The 2025 roadmap emphasizes three objectives: end-to-end AI automation for content generation, market expansion through partnerships, and scalable content solutions using proprietary SEO structures.
Locafy (LCFY) has secured a media contract with a potential value of up to US$6.5 million with one of the largest media companies worldwide. The initial phase involves implementing sponsored articles worth approximately US$500,000 in potential annual recurring revenue, representing 8% of the total removed articles. Locafy's Article Accelerator solutions will help address SEO challenges following recent Google policy updates that resulted in sponsored content removal. The company plans to publish content on niche websites with high Domain Authority, focusing on specific business categories like health and finance, without leveraging news properties' authority.
Locafy (LCFY) reported fiscal Q1 2025 results with total operating revenue decreasing 27.8% to $785,000. The company completed its transition to a global publishing business powered by proprietary SEO technology. Subscription revenue decreased 25.6% to $731,000, while operating expenses decreased 22.5% to $1.5 million. Net loss improved to $55,000 ($0.04 per share) compared to $808,000 ($0.63 per share) year-over-year.
Key achievements include integrating Article publishing solution, developing AI-automated article creation, and revitalizing scoop.com.au with over 600,000 indexed pages. Monthly recurring revenue was $256,000, down 28.7% year-over-year.
Locafy (NASDAQ: LCFY) reported its fiscal fourth quarter and full year 2024 results. The company saw a 4.7% reduction in total operating revenue to $1.2 million for Q4 2024, compared to the same period last year. Subscription revenue decreased by 34.6% to $731,000, while advertising revenue dropped 50.1% to $38,000. Conversely, services revenue surged 525.6% to $435,000. For the full year, total operating revenue decreased 22.8% to $4.2 million, subscription revenue fell 31.7% to $3.3 million, and advertising revenue declined 20.1% to $251,000. However, services revenue increased by 231.3% to $561,000. The company reported a net loss of $883,000 for Q4 2024 and a net loss of $3.0 million for the full year.
Locafy (Nasdaq: LCFY, LCFYW), a global leader in programmatic 'Entity-Based' search engine marketing, is set to present at the 2024 Annual Gateway Conference in San Francisco. The presentation is scheduled for September 5th at 8:00 a.m. Pacific Time and will be webcast live with replay available.
Key points:
- Event: 2024 Gateway Conference
- Date: September 4-5, 2024
- Location: Four Seasons Hotel, San Francisco, CA
- Locafy's presentation: September 5th, 8:00 a.m. PT
Locafy's management team will also be available for one-on-one meetings throughout the conference. Interested parties can request an invitation or schedule a meeting by emailing conference@gateway-grp.com.
Locafy, a NASDAQ-listed SaaS company specializing in “Entity-Based” SEO, announced its first contracts through a partnership with AdTech provider diDNA. The contracts involve US and Australian media publishers using Locafy's Article Accelerator technology. Locafy will earn a percentage of advertising revenue and service fees. CEO Gavin Burnett highlighted the impact of recent search engine algorithm updates on web traffic and paid content revenue. The partnership aims to assist publishers in maintaining paid article offerings and enhancing SEO, which is expected to boost website traffic and advertising revenue. The combined offering will target 40,000 potential publishers, initially focusing on high-value advertising categories in the US and Australia.
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