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Locafy Limited Ordinary Share (symbol: LCFY) is a globally recognized software-as-a-service (SaaS) company specializing in local search engine marketing. The company, founded in 2009 and headquartered in Perth, Australia, aims to revolutionize the $700 billion SEO sector by helping businesses and brands increase their search engine relevance and prominence using a fast, easy, and automated approach.
Locafy operates through three main segments: Publishing, Reseller, and Channel Sales. The company's core technology platform enables the publishing of virtually any type of content to any device with a web browser. Locafy derives the majority of its revenue from Australia and New Zealand.
Locafy’s flagship product, Article Accelerator, is a specialized SEO technology designed to improve the visibility of advertorials in online search results. Recent trials in the U.S. have shown impressive results, leading to commercial agreements with notable advertising agencies. The company's partnerships with firms like Localista and diDNA further enhance its digital publishing and advertising capabilities.
Locafy's recent accomplishments include acquiring the digital assets of legendary Australian luxury media brand Scoop, providing SEO consulting services to Localista, and integrating Localista’s sales team as resellers of the Article Accelerator. These developments aim to transform Localista into a leading online property in Australia’s lifestyle and travel segments.
Locafy has also entered into agreements with diDNA, a top ad tech provider, to enhance its digital property portfolio. This includes deploying diDNA’s advanced advertising technology across Locafy’s directory portfolio, maximizing revenue opportunities.
In collaboration with Yext, Locafy launched the Hotfrog Proximity Page application, which helps businesses enhance their online presence and drive traffic. This application is a key step in Locafy's broader strategy to simplify user experience and ensure data accuracy across multiple online platforms.
Financially, Locafy has reported significant improvements, with a focus on lowering operational costs and enhancing revenue streams through new and existing client engagements. The company has successfully reduced its cost of sales and operating expenses, positioning itself for break-even profitability in the near future.
With a mission to redefine how businesses approach SEO and digital marketing, Locafy’s innovative solutions continue to gain traction, promising substantial growth and expanded market presence in the coming years.
Locafy (Nasdaq: LCFY, LCFYW), a global leader in programmatic 'Entity-Based' search engine marketing, is set to present at the 2024 Annual Gateway Conference in San Francisco. The presentation is scheduled for September 5th at 8:00 a.m. Pacific Time and will be webcast live with replay available.
Key points:
- Event: 2024 Gateway Conference
- Date: September 4-5, 2024
- Location: Four Seasons Hotel, San Francisco, CA
- Locafy's presentation: September 5th, 8:00 a.m. PT
Locafy's management team will also be available for one-on-one meetings throughout the conference. Interested parties can request an invitation or schedule a meeting by emailing conference@gateway-grp.com.
Locafy, a NASDAQ-listed SaaS company specializing in “Entity-Based” SEO, announced its first contracts through a partnership with AdTech provider diDNA. The contracts involve US and Australian media publishers using Locafy's Article Accelerator technology. Locafy will earn a percentage of advertising revenue and service fees. CEO Gavin Burnett highlighted the impact of recent search engine algorithm updates on web traffic and paid content revenue. The partnership aims to assist publishers in maintaining paid article offerings and enhancing SEO, which is expected to boost website traffic and advertising revenue. The combined offering will target 40,000 potential publishers, initially focusing on high-value advertising categories in the US and Australia.
Locafy, a software-as-a-service company focused on programmatic 'Entity-Based' search engine marketing, announced that its CEO, Gavin Burnett, will present at the 'Charting the Course: Navigating the Intersection of TMT and Business in the AI Era' Conference. This Maxim Group event, scheduled for June 4, 2024, at 4:30 p.m. ET, will discuss how emerging technologies, including AI, are driving innovation across industries like drones, IoT, gaming, and entertainment. The conference will feature dialogues with CEOs and key management teams about the impact of technology on business growth and innovation.
Locafy , a software-as-a-service technology company specializing in SEO, reported fiscal third-quarter results with a focus on near-term profitability following a revamped approach and cost reduction initiatives. The introduction of a new pay-per-click SEO pricing model has gained traction, resulting in a record gross margin of 83.6%. The company expects increased sales velocity and subscription revenue opportunities from the new model. While total operating revenue decreased, cost reduction measures led to lower expenses and improved gross margins. The company is confident in its revamped product offering and go-to-market strategy and aims for steady growth and profitability in the coming quarters.
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