Locafy Launches Strategic Partner Program with Announcement of Unique Point Partnership and Highlights Resellers Transitioning to Strategic Partner Program
Locafy (LCFY) has launched an enhanced Partner Program, marking a strategic shift from its previous reseller model. The program focuses on collaborating with established industry leaders to drive significant volume in key vertical markets including real estate and home services.
The company announced a new partnership with Unique Point, a leading Australian digital marketing agency serving major franchise groups across various sectors. The partnership has already achieved multiple Page 1 rankings for high-value keywords within 30 days for several clients.
This strategic shift enables Locafy to maintain closer relationships with end customers while ensuring consistent service quality and streamlined billing processes. Existing resellers are transitioning to become Partners under the new program, demonstrating early success in implementation and market adoption.
Locafy (LCFY) ha lanciato un programma partner migliorato, segnando un cambiamento strategico rispetto al precedente modello di rivenditore. Il programma si concentra sulla collaborazione con leader affermati del settore per alimentare un volume significativo in mercati verticali chiave, tra cui immobiliare e servizi per la casa.
La società ha annunciato una nuova partnership con Unique Point, un'agenzia australiana di marketing digitale leader che serve importanti gruppi di franchising in vari settori. La partnership ha già ottenuto numerosi posizionamenti nella prima pagina per parole chiave ad alto valore nell'arco di 30 giorni per diversi clienti.
Questo cambiamento strategico consente a Locafy di mantenere relazioni più strette con i clienti finali, garantendo al contempo una qualità del servizio costante e processi di fatturazione semplificati. I rivenditori esistenti stanno passando a diventare Partner sotto il nuovo programma, dimostrando un successo precoce nell'implementazione e nell'adozione del mercato.
Locafy (LCFY) ha lanzado un programa de socios mejorado, marcando un cambio estratégico respecto al modelo de reventa anterior. El programa se centra en colaborar con líderes establecidos de la industria para impulsar un volumen significativo en mercados verticales clave, incluidos bienes raíces y servicios para el hogar.
La compañía anunció una nueva asociación con Unique Point, una agencia de marketing digital australiana líder que atiende a importantes grupos de franquicias en diversos sectores. La asociación ya ha logrado múltiples clasificaciones en la Página 1 para palabras clave de alto valor en un plazo de 30 días para varios clientes.
Este cambio estratégico permite a Locafy mantener relaciones más cercanas con los clientes finales, al tiempo que garantiza una calidad de servicio constante y procesos de facturación simplificados. Los revendedores existentes están en proceso de convertirse en Socios bajo el nuevo programa, demostrando un éxito temprano en la implementación y adopción del mercado.
Locafy (LCFY)는 개선된 파트너 프로그램을 출시하여 이전의 리셀러 모델에서 전략적 전환을 이루었습니다. 이 프로그램은 부동산 및 주택 서비스와 같은 주요 수직 시장에서 중요한 물량을 추진하기 위해 확립된 산업 리더와 협력하는 데 중점을 두고 있습니다.
회사는 다양한 부문에서 주요 프랜차이즈 그룹에 서비스를 제공하는 호주의 선두 디지털 마케팅 에이전시인 Unique Point와의 새로운 파트너십을 발표했습니다. 이 파트너십은 이미 여러 고객에 대해 30일 이내에 높은 가치의 키워드에 대한 1페이지 순위를 여러 번 달성하였습니다.
이 전략적 전환은 Locafy가 최종 고객과의 관계를 더욱 밀접하게 유지할 수 있도록 하며, 일관된 서비스 품질과 간소화된 청구 프로세스를 보장합니다. 기존의 리셀러들은 새로운 프로그램 하에 파트너로 전환되고 있으며, 구현 및 시장 채택에서 초기 성공을 보여주고 있습니다.
Locafy (LCFY) a lancé un programme partenaire amélioré, marquant un changement stratégique par rapport à son précédent modèle de revendeur. Le programme se concentre sur la collaboration avec des leaders établis du secteur pour générer un volume significatif dans des marchés verticaux clés, notamment l'immobilier et les services à domicile.
L'entreprise a annoncé un nouveau partenariat avec Unique Point, une agence de marketing numérique australienne de premier plan servant de grands groupes de franchises dans divers secteurs. Le partenariat a déjà obtenu plusieurs classements en première page pour des mots-clés de grande valeur dans les 30 jours pour plusieurs clients.
Ce changement stratégique permet à Locafy de maintenir des relations plus étroites avec les clients finaux tout en garantissant une qualité de service constante et des processus de facturation simplifiés. Les revendeurs existants sont en train de se transformer en partenaires dans le nouveau programme, montrant ainsi un succès précoce dans la mise en œuvre et l'adoption sur le marché.
Locafy (LCFY) hat ein verbessertes Partnerprogramm gestartet, das einen strategischen Wandel vom bisherigen Reseller-Modell markiert. Das Programm konzentriert sich darauf, mit etablierten Branchenführern zusammenzuarbeiten, um ein signifikantes Volumen in wichtigen vertikalen Märkten wie Immobilien und Haushaltsdiensten zu erzielen.
Das Unternehmen gab eine neue Partnerschaft mit Unique Point bekannt, einer führenden australischen Digital-Marketing-Agentur, die große Franchisegruppen in verschiedenen Sektoren bedient. Die Partnerschaft hat bereits innerhalb von 30 Tagen mehrere Platzierungen auf Seite 1 für wertvolle Schlüsselwörter für mehrere Kunden erreicht.
Dieser strategische Wandel ermöglicht es Locafy, engere Beziehungen zu Endkunden aufrechtzuerhalten und gleichzeitig eine konsistente Servicequalität und vereinfachte Abrechnungsprozesse zu gewährleisten. Bestehende Reseller wechseln zu Partnern im neuen Programm und zeigen frühzeitigen Erfolg bei der Umsetzung und Marktakzeptanz.
- Strategic shift to Partner Program enables closer customer relationships and improved billing processes
- Early success demonstrated with Page 1 rankings achieved within 30 days
- Partnership with established industry leader Unique Point expands market presence
- Successful transition of existing resellers to Partner Program reducing credit risk
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Insights
The launch of Locafy's enhanced Partner Program represents a pivotal business model transformation for this micro-cap SaaS company. The shift from a reseller model to strategic partnerships addresses several critical business challenges: reduced credit risk, improved customer relationship management and potentially accelerated revenue growth through high-volume partners.
Key strategic advantages of this move include:
- Direct access to end-customers, enabling better service delivery and reduced payment delays
- Partnership with established industry leaders who can drive significant volume
- Vertical market penetration strategy focusing on real estate and home services sectors
The partnership with Unique Point demonstrates early validation, with rapid Page 1 rankings achievement indicating strong product-market fit. However, given Locafy's small market cap of
The transition to a Partner Program aligns with current market trends in the SEO software industry, where direct customer relationships and specialized vertical expertise are increasingly valuable. The strategy targets two critical market opportunities:
- Growing demand for vertical-specific SEO solutions, particularly in high-value sectors like real estate
- Market preference for integrated service providers over pure software vendors
Early success indicators with Unique Point's clients achieving Page 1 rankings within 30 days suggest strong product performance. However, the company's micro-cap status may limit its ability to rapidly expand partnerships and capture market share against larger competitors. The focus on Australian partners initially could provide a solid foundation for proof of concept before international expansion.
- Strategic Partner Program launched targeting rapid revenue increase
- First partners signed up and already generating new recurring revenues
- Plan to transition existing resellers to Partners, further reducing credit risk
PERTH, Australia , Jan. 17, 2025 (GLOBE NEWSWIRE) -- Locafy Limited (Nasdaq: LCFY, LCFYW) (“Locafy” or the “Company”), a globally recognized software-as-a-service technology company specializing in ”entity-based” search engine optimization (SEO), today announced the launch of its enhanced Partner Program, marking a strategic shift from its previous reseller model. The company also announced a new partnership with Unique Point, a prominent digital marketing agency led by industry veteran Tony Bulic.
The new Partner Program represents a significant evolution in Locafy's go-to-market strategy, emphasizing direct customer relationships and partnerships with category leaders across key vertical markets. This strategic shift enables Locafy to maintain closer relationships with end customers while ensuring consistent service quality and streamlined billing processes.
“This Partner Program marks a transformative moment for Locafy's business model,” said Gavin Burnett, CEO of Locafy. “By working directly with category-leading partners and maintaining end-customer relationships, we're building a more sustainable and efficient ecosystem that benefits all stakeholders – our partners, clients, and Locafy shareholders.”
The program focuses on collaborating with established industry leaders who can drive significant volume in their respective markets, including real estate, home services, and other key verticals. This targeted approach allows Locafy to maintain high service standards while expanding its market presence through strategic partnerships.
As part of this initiative, Locafy announced its partnership with Unique Point, a leading Australian digital marketing agency. Founded by Tony Bulic, Unique Point serves major franchise groups across home services, pool and spa manufacturing, finance, telecommunications, and real estate sectors.
“Our partnership with Unique Point exemplifies the caliber of partnerships we're establishing through this program,” added Burnett. “Tony's deep industry expertise and Unique Point's strong presence in key verticals align perfectly with our vision for strategic growth through category-leading partners.”
The partnership has already demonstrated significant success, delivering multiple Page 1 rankings for high-value keywords within 30 days for several clients, showcasing the powerful combination of Locafy's technology and Unique Point's market expertise.
“Partnering with Locafy represents a significant opportunity for Unique Point and our clients,” said Tony Bulic, CEO of Unique Point. “Locafy’s innovative SEO technology, combined with our industry expertise and client relationships, creates a powerful solution for businesses seeking to dominate their local search results. We've already seen extraordinary results for our clients, and we're excited about the potential this partnership holds for our expanding client base.”
With the launch of the new program, resellers have also transitioned into Partners. "Partnering with Locafy aligns with our mission to provide businesses with innovative solutions that drive measurable results and improve their digital presence,” said Joe Freydenburg, CEO of Socially Optimizing Search, which recently made the shift from reseller to Partner. “It solves a long-standing problem and creates significant opportunities for businesses to optimize their local SEO and see real-time improvements in their search rankings and local visibility. Together, we’re poised to help businesses grow by focusing on and dominating local search through Locafy's powerful Solutions."
For more information about Locafy’s technology, including educational blogs and case studies, please view Locafy’s investor relations website at investor.locafy.com.
About Locafy
Locafy (Nasdaq: LCFY, LCFYW) is a globally recognized software-as-a-service technology company specializing in local search engine marketing. Founded in 2009, Locafy's mission is to revolutionize the US
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Investor Relations Contact
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Gateway Group, Inc.
(949) 574-3860
LCFY@gateway-grp.com
FAQ
What is Locafy's (LCFY) new Partner Program and how does it differ from their previous model?
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Which market sectors is LCFY targeting with its new Partner Program?
How does the transition from reseller to Partner Program affect LCFY's credit risk?
