Locafy Introduces Localizer, a Powerful Solution to Boost Local Search Visibility and Drive Partner-Led Growth
Locafy (LCFY) has launched Localizer, a new solution to enhance local search visibility. The company is transitioning to a partner-led model, which has already generated over $35,000 in new monthly recurring revenue while reducing monthly costs by $25,000 through converting salaried sales staff to partners.
Localizer offers a four-step approach to improve local SEO: syndicating business listings across 120+ platforms, deploying optimized landing pages, enhancing Google Business Profile visibility, and publishing relevant articles. The solution targets the 46% of Google searches seeking local products and services.
The company is focusing on this standardized location-based digital marketing solution, particularly appealing to multi-location businesses, while phasing out older product versions. The transition to the Partners program is expected to be completed by the end of the March quarter.
Locafy (LCFY) ha lanciato Localizer, una nuova soluzione per migliorare la visibilità nelle ricerche locali. L'azienda sta passando a un modello guidato dai partner, che ha già generato oltre $35,000 di nuovo fatturato mensile ricorrente, riducendo allo stesso tempo i costi mensili di $25,000 grazie alla conversione del personale di vendita stipendiato in partner.
Localizer offre un approccio in quattro fasi per migliorare la SEO locale: la syndication delle schede aziendali su oltre 120 piattaforme, la creazione di landing page ottimizzate, il potenziamento della visibilità del profilo Google Business e la pubblicazione di articoli pertinenti. La soluzione si rivolge al 46% delle ricerche su Google che cercano prodotti e servizi locali.
L'azienda si sta concentrando su questa soluzione di marketing digitale standardizzata basata sulla posizione, particolarmente interessante per le aziende con più sedi, mentre sta dismettendo le versioni più vecchie dei prodotti. Si prevede che la transizione al programma Partners sarà completata entro la fine del trimestre di marzo.
Locafy (LCFY) ha lanzado Localizer, una nueva solución para mejorar la visibilidad en las búsquedas locales. La empresa está cambiando a un modelo liderado por socios, que ya ha generado más de $35,000 de nuevos ingresos recurrentes mensuales, al mismo tiempo que reduce los costos mensuales en $25,000 al convertir al personal de ventas asalariado en socios.
Localizer ofrece un enfoque de cuatro pasos para mejorar el SEO local: sindicando listados de negocios en más de 120 plataformas, implementando páginas de destino optimizadas, mejorando la visibilidad del perfil de Google Business y publicando artículos relevantes. La solución está dirigida al 46% de las búsquedas en Google que buscan productos y servicios locales.
La empresa se está enfocando en esta solución de marketing digital estandarizada basada en la ubicación, que es particularmente atractiva para las empresas con múltiples ubicaciones, mientras descontinúa versiones más antiguas de los productos. Se espera que la transición al programa de socios se complete a finales del trimestre de marzo.
Locafy (LCFY)는 지역 검색 가시성을 향상시키기 위해 Localizer라는 새로운 솔루션을 출시했습니다. 회사는 파트너 주도의 모델로 전환 중이며, 이 모델은 이미 $35,000의 새로운 월간 반복 수익을 생성했으며, 월 비용을 $25,000 줄이는 데 성공했습니다. 이는 급여를 받는 판매 직원을 파트너로 전환함으로써 이루어졌습니다.
Localizer는 지역 SEO를 개선하기 위한 네 가지 단계 접근 방식을 제공합니다: 120개 이상의 플랫폼에서 비즈니스 목록을 동기화하고, 최적화된 랜딩 페이지를 배포하며, Google 비즈니스 프로필 가시성을 향상시키고, 관련 기사를 게시하는 것입니다. 이 솔루션은 지역 제품 및 서비스를 찾는 Google 검색의 46%를 목표로 합니다.
회사는 특히 다중 위치 비즈니스에 매력적인 이 표준화된 위치 기반 디지털 마케팅 솔루션에 집중하고 있으며, 구버전 제품은 단계적으로 중단하고 있습니다. 파트너 프로그램으로의 전환은 3월 분기 말까지 완료될 것으로 예상됩니다.
Locafy (LCFY) a lancé Localizer, une nouvelle solution pour améliorer la visibilité dans les recherches locales. L'entreprise passe à un modèle dirigé par des partenaires, qui a déjà généré plus de $35,000 de nouveaux revenus mensuels récurrents tout en réduisant les coûts mensuels de $25,000 grâce à la conversion de son personnel de vente salarié en partenaires.
Localizer propose une approche en quatre étapes pour améliorer le SEO local : syndiquer les fiches d'entreprise sur plus de 120 plateformes, déployer des pages de destination optimisées, améliorer la visibilité du profil Google Business et publier des articles pertinents. La solution cible les 46 % des recherches Google à la recherche de produits et services locaux.
L'entreprise se concentre sur cette solution de marketing numérique standardisée basée sur la localisation, particulièrement attrayante pour les entreprises multi-sites, tout en éliminant les anciennes versions de produits. La transition vers le programme Partenaires devrait être achevée d'ici la fin du trimestre de mars.
Locafy (LCFY) hat Localizer eingeführt, eine neue Lösung zur Verbesserung der Sichtbarkeit in lokalen Suchanfragen. Das Unternehmen wechselt zu einem partnergeführten Modell, das bereits über $35,000 an neuen monatlichen wiederkehrenden Einnahmen generiert hat, während die monatlichen Kosten um $25,000 gesenkt wurden, indem angestellte Vertriebsmitarbeiter in Partner umgewandelt wurden.
Localizer bietet einen vierstufigen Ansatz zur Verbesserung der lokalen SEO: Syndizierung von Unternehmenslisten auf über 120 Plattformen, Bereitstellung optimierter Landing Pages, Verbesserung der Sichtbarkeit des Google Business Profils und Veröffentlichung relevanter Artikel. Die Lösung richtet sich an die 46% der Google-Suchen, die nach lokalen Produkten und Dienstleistungen suchen.
Das Unternehmen konzentriert sich auf diese standardisierte standortbasierte digitale Marketinglösung, die insbesondere für Unternehmen mit mehreren Standorten von Interesse ist, während ältere Produktversionen schrittweise eingestellt werden. Der Übergang zum Partnerprogramm soll bis Ende des März-Quartals abgeschlossen sein.
- Generated $35,000+ in new monthly recurring revenue from partners
- Achieved $25,000 in monthly cost reductions from sales staff conversion
- Launched new scalable product targeting 46% of Google local searches
- Expanded distribution network to 120+ directories and platforms
- Phasing out older product versions
- Ongoing transition period until end of March quarter
Insights
The launch of Localizer and transition to a partner-led model marks a pivotal strategic shift for Locafy, with significant implications for its business model and growth trajectory. The immediate financial impact is compelling -
The partner-led model transformation is particularly noteworthy for three reasons: First, it significantly reduces fixed costs while creating a more scalable distribution model. Second, it aligns incentives by transforming salespeople into partners with direct stakes in customer success. Third, it allows Locafy to focus on its core technology while partners handle client relationships, potentially improving both service quality and operational efficiency.
Localizer's market positioning is strategically sound, targeting the substantial 46% of Google searches with local intent. The product's comprehensive approach - covering business listings across 120+ platforms, optimized landing pages, and Google Business Profile enhancement - addresses the full spectrum of local search visibility needs. This integrated solution is particularly valuable for multi-location businesses seeking scalable digital marketing solutions.
The timing of this transition appears well-calculated. As the digital marketing landscape becomes increasingly complex, businesses are seeking turnkey solutions that can deliver measurable results without requiring extensive in-house expertise. Localizer's focus on all search query intent categories (transactional, navigational, commercial, and informational) positions it as a complete solution rather than a point product.
The company's plan to complete the reseller transition by the end of the March quarter suggests confident execution capability. However, the success of this transformation will ultimately depend on partner adoption rates, the sustainability of partner-generated revenue growth, and the ability to maintain service quality at scale.
- Recurring revenue growth from partners exceeds
$35,000 per month after a few weeks $25,000 in monthly cost reductions anticipated after converting salaried sales staff to Partners program- Scalable-location based digital marketing solution appeals to multi-location businesses
PERTH, Australia, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Locafy Limited (Nasdaq: LCFY, LCFYW) (“Locafy” or the “Company”), a globally recognized leader in location based digital marketing solutions, with market leading SEO capabilities, today announced the launch of Localizer, a powerful solution designed to help businesses improve their online visibility and rank higher in local search results.
With
“The majority of organic traffic to local businesses websites comes through Google’s Local Pack or via organic search results – our Localizer product delivers local search prominence and visibility in both,” said Locafy CEO Gavin Burnett.
Transition to a Partner-Led Model
As part of Locafy’s broader strategic shift, the Company is transitioning its resellers into its partner program “Partners,” where partners manage the client relationship. At the same time, Locafy oversees technology service delivery and maintains the billing relationship. This model fosters a more scalable approach while empowering partners to grow their businesses with Locafy’s innovative solutions without having to worry about service delivery.
Additionally, key salespeople of the Company have transitioned from salaried positions to partners, further reducing fixed costs while creating a direct incentive to drive revenue. This shift has already begun yielding results, with Locafy's new partners generating over
Localizer: A Smarter Approach to Local SEO
Locafy's Localizer is a turnkey local SEO solution that accelerates businesses' search rankings by optimizing their presence across multiple digital touchpoints. The four-step approach includes:
- Syndicating Business Listings – Distributing consistent, authoritative business profiles across 120+ directories, apps, maps, and voice search platforms
- Deploying Optimized Landing Pages – Creating independent, high-ranking web pages that target valuable local keywords without modifying existing business websites
- Enhancing Google Business Profile Visibility – Optimizing GBP and applying SEO technology to boost Local Pack rankings, where nearly
44% of mobile search clicks occur - Publishing Relevant Articles – Producing high-quality content that targets key search intent categories to increase brand authority and organic search prominence
The Localizer product is at the forefront of Partners as Locafy winds down older product versions, focusing on a standard location-based digital marketing solution with articles available as an add-on module. The combination of listings, landing pages and local pack covers all the search query intent of consumers – transactional, navigational, commercial and information. Each component provides the opportunity for online visibility depending on the search intent of the consumer.
Scalable Solutions for Multi-Location Businesses
Locafy anticipates strong demand for Localizer, particularly among larger, multi-location businesses. The platform provides a comprehensive, cost-efficient digital marketing solution that can be deployed at scale, helping brands improve their local search performance while ensuring consistency across multiple locations.
“With Localizer, we're not only offering a cutting-edge location based digital marketing solution but also redefining how businesses engage with digital marketing and SEO through our partner program, Partners,” added Burnett. “By aligning incentives and streamlining service delivery, we are positioning Locafy for accelerated growth while empowering our partners to succeed."
“We’ve only just started with the transition process and we believe it has yielded great results so far. We aim to get across all existing resellers by the end of the March quarter and complete the transition process by then.”
For more information about Locafy’s technology, including educational blogs and case studies, please visit Locafy’s investor relations website at investor.locafy.com.
About Locafy
Locafy (Nasdaq: LCFY, LCFYW) is a globally recognized software-as-a-service technology company specializing in local search engine marketing. Founded in 2009, Locafy's mission is to revolutionize the US
Forward-Looking Statements
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Investor Relations Contact
Matt Glover
Gateway Group, Inc.
(949) 574-3860
LCFY@gateway-grp.com
FAQ
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