Welcome to our dedicated page for Locafy news (Ticker: LCFY), a resource for investors and traders seeking the latest updates and insights on Locafy stock.
Company Overview
Locafy Ltd (Nasdaq: LCFY) is a globally recognized software-as-a-service company that specializes in digital marketing, local search engine optimization (SEO), and online publishing solutions. Founded in 2009, the company has positioned itself at the forefront of SaaS innovation, leveraging entity-based SEO and automated digital publishing to transform how local businesses and brands enhance their online prominence.
Business Model and Operating Segments
Locafy operates through two primary segments:
- Publishing Segment: This segment encompasses the products and services that are directly related to digital properties owned by Locafy. These include online directories, mastheads, and proprietary publishing assets such as Hotfrog, AussieWeb, and scoop.com.au. The company uses its advanced publishing platform to distribute business data, news, and targeted content across multiple devices and web browsers, ensuring that content reaches a widespread audience.
- SEO Agency Segment: In contrast, this segment applies Locafy’s automated SEO technologies to digital properties owned by third parties. The firm offers search engine marketing solutions that optimize content for higher search rankings, predominantly generating revenue in regions such as North America. This segment addresses the challenges faced by third party publishers struggling with SEO algorithm shifts and traffic fluctuations.
Technology and Innovation
At the core of Locafy’s competitive advantage is its cutting-edge entity-based SEO technology. The company’s platform automates the production of targeted, SEO optimized landing pages and articles, using advanced tools like Keystone and Article Accelerator. These proprietary technologies enable businesses to instantly update and publish high-quality content that not only attracts online visitors but also enhances organic search performance.
Locafy’s technology addresses critical challenges in the digital landscape, such as adapting to ever-changing search engine algorithms and mitigating risks associated with paid content practices. By automating content creation and streamlining SEO optimization, the company empowers its customers to maintain a robust online presence and achieve first-page search rankings, even in highly competitive, high-value advertising categories.
Market Position and Competitive Landscape
Locafy is uniquely positioned within the expansive US$700 billion SEO sector. The firm’s dual-segment strategy allows it to serve both proprietary digital platforms through its publishing arm and third party digital properties via its SEO agency services. This dual approach not only diversifies revenue streams but also enhances its ability to respond to market challenges such as fluctuations in website traffic and evolving search engine criteria.
In a competitive market dominated by established players, Locafy differentiates itself through its focus on automated, performance-based pricing models and entity-based SEO technology. Its approach minimizes the financial risk traditionally associated with SEO service campaigns by aligning revenue with measurable online visibility improvements. This innovative pricing strategy, coupled with partnerships with industry leaders, reinforces Locafy’s reputation as a technology-driven enabler in local digital marketing.
Strategic Partnerships and Alliances
Locafy’s extensive network of partnerships is central to its growth strategy. Collaborations with digital presence platforms like Yext, advertising partners such as diDNA, and strategic agreements with companies in adjacent sectors, including Fathom Holdings, underscore its commitment to expanding market reach. These alliances enable Locafy to integrate its SEO solutions into broader digital ecosystems, driving value for clients across various industries such as real estate, home services, and specialized media markets.
Operational Efficiency and Scalability
Emphasizing cost efficiency and scalability, Locafy has invested in automating its content publishing processes. This drive toward operational excellence not only reduces overhead costs but also in turn speeds up the deployment of high-impact SEO strategies for its clients. Automated tools and streamlined product offerings allow Locafy to swiftly adjust to market shifts, ensuring that both its owned and partner-powered digital properties remain resilient in the face of SEO algorithm updates.
Enhanced Value Proposition for Clients
Locafy’s comprehensive suite of digital marketing solutions is engineered to deliver tangible value. Through its state-of-the-art platform, businesses can benefit from:
- Automated content publishing that adapts seamlessly across a variety of devices and channels.
- Significant improvements in search engine rankings via performance-based, entity-focused SEO strategies.
- Reduced risk with transparent, value-based pricing models that correlate expenditure with the online impact delivered.
- Robust technological support and strategic insights backed by industry experts with deep knowledge of digital marketing trends.
Expertise and Authoritativeness in the SEO Sector
Over the years, Locafy has built a reputation for its deep technical expertise and practical understanding of SEO dynamics. The company’s innovative approach, demonstrated across its dual operating segments, has positioned it as a knowledgeable authority in the realm of local digital marketing. By continuously evolving its product offerings and leveraging technological upgrades, Locafy not only addresses the current needs of its customers but also delivers a scalable and sustainable framework for ongoing success in online search ranking optimization.
Conclusion
In summary, Locafy Ltd is a pioneering SaaS company that combines advanced entity-based SEO technology with automated online publishing solutions to deliver comprehensive digital marketing services. Its dual focus on proprietary publishing assets and third party SEO agency offerings enables it to serve a diverse clientele ranging from digital agencies and publishers to direct business users. With a strong commitment to technological innovation, operational efficiency, and strategic partnerships, Locafy remains a significant and evolving player in the global SEO and digital marketing landscape.
Locafy Limited (Nasdaq: LCFY) reported a remarkable first quarter for fiscal 2023, ending September 30, 2022, with total operating revenue soaring 79% year-over-year to $1.4 million. Subscription revenue climbed 94% to $1.0 million, driven by a 253% surge in reseller count, reaching 134. Gross profit also increased 107% year-over-year, bolstering gross margin to 75.9%. Despite these gains, the company recorded a net loss of $1.1 million.
Locafy Limited (Nasdaq: LCFY, LCFYW) announced it will release its financial results for the fiscal first quarter ended September 30, 2022, on November 8, 2022, after market close. The company specializes in local search engine marketing and aims to revolutionize the $700 billion SEO sector. Locafy plans to share its financial results, business outlook, and corporate updates through a press release that will be available on its Investor Relations website.
Locafy Limited (Nasdaq: LCFY, LCFYW) has launched Brand Boost, a new e-commerce SEO marketing tool designed to enhance brand visibility and sales for clients. This proprietary solution creates national SEO campaigns that target specific audiences with optimized landing pages, leading to higher conversion rates and reduced customer acquisition costs. Early trials showed clients achieving monthly product sale increases of 20%-60%. The launch aims to expand Locafy’s offerings in the e-commerce sector following the acquisition of Jimmy Kelley Digital, which developed the Brand Boost prototype.
Locafy Limited (Nasdaq: LCFY, LCFYW), a software-as-a-service leader in local search engine marketing, will present and hold virtual meetings during the H.C. Wainwright 24th Annual Global Investment Conference from September 12-14, 2022. The virtual presentation will be available on-demand starting September 12 at 7:00 a.m. Eastern time on Locafy's investor relations website. Interested parties can contact Gateway Investor Relations to schedule one-on-one meetings. Locafy's mission is to transform the $700 billion SEO sector through innovative solutions.
Locafy Limited (Nasdaq: LCFY, LCFYW) has acquired Jimmy Kelley Digital, enhancing its capabilities in local search engine marketing. Kelley, an SEO expert with over 20 years of experience, joins as Global Head of Search Technology. This acquisition is expected to drive revenue increases of 20%-60% for e-commerce clients within the first month. Locafy aims to expand its client base and revenue opportunities, leveraging Kelley's expertise to revolutionize local search strategies.
Locafy Limited (Nasdaq: LCFY, LCFYW) has appointed Gateway Investor Relations to enhance its investor relations efforts. This partnership aims to refine messaging, increase communication with institutional investors, and organize events to boost visibility in the financial community. Locafy reported nearly double revenue growth in the past fiscal year and is targeting sustainable profitability in fiscal 2023. The collaboration with Gateway is designed to leverage Locafy's recent Nasdaq listing and expand its institutional shareholder base.
Locafy Limited (NASDAQ: LCFY, LCFYW) reported preliminary unaudited revenue for FY22 of A$4.2 million, marking a 92% increase from FY21. Gross profit is expected to rise by 81%. The company experienced significant growth in its distribution channel, with a 421% increase in total partners, reaching 135 as of June 30, 2022. Monthly recurring revenue for July 2022 is around $500,000, up 110% year-on-year. CEO Gavin Burnett highlighted the company's focus on achieving profitability in FY23 through cost management and strategic growth.
Locafy Limited (NASDAQ: LCFY, LCFYW) announced the appointment of Mr. Ranko Matic as a non-executive director, expanding its Board from three to four members. Mr. Matic, a Chartered Accountant with over 30 years of experience, brings a wealth of knowledge in financial and executive management, corporate advisory, and capital markets. His expertise includes involvement in over 40 IPOs in the past 15 years. CEO Gavin Burnett expressed confidence in Mr. Matic's ability to enhance corporate governance and increase shareholder value.
Locafy Limited (NASDAQ: LCFY, LCFYW) has received a deficiency notice from Nasdaq due to its share price closing below $1.00 for 30 consecutive business days. The company has until December 27, 2022, to comply with the minimum bid price requirement, which entails closing at $1.00 or more for at least 10 consecutive days. The notice does not currently impact trading or operations. If compliance is not achieved, Locafy may qualify for an additional 180-day extension, contingent on meeting other listing requirements.
Locafy Limited (NASDAQ: LCFY, LCFYW) reported a significant operational update for May 2022. The company achieved over 60% Page 1 search engine rankings across global markets, with 43% in Top 3 positions. These gains come amid algorithm changes from a major search engine provider, with Locafy's patented platform quickly adapting to enhance customer outcomes. Additionally, the company expanded its reseller base by over 20% within the same month, reaching a total of 125 global resellers.
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