Welcome to our dedicated page for Locafy news (Ticker: LCFY), a resource for investors and traders seeking the latest updates and insights on Locafy stock.
About Locafy Ltd
Locafy Ltd (Nasdaq: LCFY) is a globally recognized software-as-a-service (SaaS) technology company specializing in search engine optimization (SEO) and digital publishing solutions. Founded in 2009, the company is headquartered in Perth, Australia, and operates with a mission to revolutionize the US$700 billion SEO industry. Locafy’s proprietary technology focuses on helping businesses and brands enhance their online visibility by optimizing search engine relevance and prominence within specific geographic proximities.
Core Business Model
Locafy’s operations are divided into two key segments:
- Publishing Segment: This involves managing and monetizing digital properties owned by Locafy, such as business directories and content platforms. Examples include Hotfrog, a widely-used online directory, and other niche content sites tailored to specific industries.
- SEO Agency Segment: This focuses on providing SEO and digital marketing services for third-party digital properties. Locafy leverages its advanced SEO technologies to optimize client websites, helping them achieve higher search engine rankings and increased visibility.
The company derives a significant portion of its revenue from its SEO agency services, primarily in North America. Its offerings cater to a diverse range of clients, including local businesses, digital agencies, publishers, and enterprise-level organizations.
Technological Innovations
Locafy differentiates itself through its cutting-edge, proprietary technologies, which include:
- Entity-Based SEO: A specialized approach to search engine optimization that focuses on enhancing the relevance and prominence of business entities in local and organic search results.
- Article Accelerator: A technology designed to combat the effects of search engine algorithm changes by rapidly improving website traffic and keyword rankings for publishers.
- Hotfrog Proximity Page: A collaborative solution developed with Yext, allowing businesses to create dynamic, SEO-optimized landing pages that integrate seamlessly with existing digital ecosystems.
- Keystone Technology: A performance-driven SEO solution that delivers measurable value by aligning pricing with the advertising value generated for clients.
Market Position and Competitive Landscape
Operating in the highly competitive SEO and digital marketing industry, Locafy targets high-value market segments such as real estate, home services, and publishing. Strategic partnerships with companies like Yext, diDNA, and Fathom Holdings amplify its market reach and technological capabilities. The company’s focus on automation, AI-driven content creation, and performance-based pricing models positions it as a cost-effective alternative to traditional SEO providers.
Key Value Propositions
Locafy’s solutions address critical challenges faced by businesses and publishers in the digital marketing landscape:
- Scalability: Automated tools and AI-driven processes enable clients to efficiently scale their online presence.
- Cost-Effectiveness: Performance-based pricing ensures clients pay only for the measurable value delivered.
- Adaptability: Proprietary technologies are designed to respond quickly to changes in search engine algorithms, safeguarding client visibility and revenue.
- Local Focus: Expertise in proximity-based search optimization helps businesses dominate local search rankings.
Conclusion
Locafy Ltd stands out as an innovative player in the SEO and digital marketing industry, leveraging proprietary technology and strategic partnerships to deliver scalable, cost-effective solutions. Its dual focus on publishing and SEO agency services, combined with its commitment to automation and AI, positions it as a vital partner for businesses looking to enhance their online visibility and achieve sustainable growth in an increasingly digital world.
Locafy Limited (Nasdaq: LCFY) reported a remarkable first quarter for fiscal 2023, ending September 30, 2022, with total operating revenue soaring 79% year-over-year to $1.4 million. Subscription revenue climbed 94% to $1.0 million, driven by a 253% surge in reseller count, reaching 134. Gross profit also increased 107% year-over-year, bolstering gross margin to 75.9%. Despite these gains, the company recorded a net loss of $1.1 million.
Locafy Limited (Nasdaq: LCFY, LCFYW) announced it will release its financial results for the fiscal first quarter ended September 30, 2022, on November 8, 2022, after market close. The company specializes in local search engine marketing and aims to revolutionize the $700 billion SEO sector. Locafy plans to share its financial results, business outlook, and corporate updates through a press release that will be available on its Investor Relations website.
Locafy Limited (Nasdaq: LCFY, LCFYW) has launched Brand Boost, a new e-commerce SEO marketing tool designed to enhance brand visibility and sales for clients. This proprietary solution creates national SEO campaigns that target specific audiences with optimized landing pages, leading to higher conversion rates and reduced customer acquisition costs. Early trials showed clients achieving monthly product sale increases of 20%-60%. The launch aims to expand Locafy’s offerings in the e-commerce sector following the acquisition of Jimmy Kelley Digital, which developed the Brand Boost prototype.
Locafy Limited (Nasdaq: LCFY, LCFYW), a software-as-a-service leader in local search engine marketing, will present and hold virtual meetings during the H.C. Wainwright 24th Annual Global Investment Conference from September 12-14, 2022. The virtual presentation will be available on-demand starting September 12 at 7:00 a.m. Eastern time on Locafy's investor relations website. Interested parties can contact Gateway Investor Relations to schedule one-on-one meetings. Locafy's mission is to transform the $700 billion SEO sector through innovative solutions.
Locafy Limited (Nasdaq: LCFY, LCFYW) has acquired Jimmy Kelley Digital, enhancing its capabilities in local search engine marketing. Kelley, an SEO expert with over 20 years of experience, joins as Global Head of Search Technology. This acquisition is expected to drive revenue increases of 20%-60% for e-commerce clients within the first month. Locafy aims to expand its client base and revenue opportunities, leveraging Kelley's expertise to revolutionize local search strategies.
Locafy Limited (Nasdaq: LCFY, LCFYW) has appointed Gateway Investor Relations to enhance its investor relations efforts. This partnership aims to refine messaging, increase communication with institutional investors, and organize events to boost visibility in the financial community. Locafy reported nearly double revenue growth in the past fiscal year and is targeting sustainable profitability in fiscal 2023. The collaboration with Gateway is designed to leverage Locafy's recent Nasdaq listing and expand its institutional shareholder base.
Locafy Limited (NASDAQ: LCFY, LCFYW) reported preliminary unaudited revenue for FY22 of A$4.2 million, marking a 92% increase from FY21. Gross profit is expected to rise by 81%. The company experienced significant growth in its distribution channel, with a 421% increase in total partners, reaching 135 as of June 30, 2022. Monthly recurring revenue for July 2022 is around $500,000, up 110% year-on-year. CEO Gavin Burnett highlighted the company's focus on achieving profitability in FY23 through cost management and strategic growth.
Locafy Limited (NASDAQ: LCFY, LCFYW) announced the appointment of Mr. Ranko Matic as a non-executive director, expanding its Board from three to four members. Mr. Matic, a Chartered Accountant with over 30 years of experience, brings a wealth of knowledge in financial and executive management, corporate advisory, and capital markets. His expertise includes involvement in over 40 IPOs in the past 15 years. CEO Gavin Burnett expressed confidence in Mr. Matic's ability to enhance corporate governance and increase shareholder value.
Locafy Limited (NASDAQ: LCFY, LCFYW) has received a deficiency notice from Nasdaq due to its share price closing below $1.00 for 30 consecutive business days. The company has until December 27, 2022, to comply with the minimum bid price requirement, which entails closing at $1.00 or more for at least 10 consecutive days. The notice does not currently impact trading or operations. If compliance is not achieved, Locafy may qualify for an additional 180-day extension, contingent on meeting other listing requirements.
Locafy Limited (NASDAQ: LCFY, LCFYW) reported a significant operational update for May 2022. The company achieved over 60% Page 1 search engine rankings across global markets, with 43% in Top 3 positions. These gains come amid algorithm changes from a major search engine provider, with Locafy's patented platform quickly adapting to enhance customer outcomes. Additionally, the company expanded its reseller base by over 20% within the same month, reaching a total of 125 global resellers.
FAQ
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