Fathom Holdings Partners with Locafy Limited to Boost Real Estate Agents' Visibility in Local Search Results
Fathom Holdings (Nasdaq: FTHM) has announced a strategic partnership with Locafy (Nasdaq: LCFY) to enhance its real estate agents' visibility in local search results. The collaboration will provide Fathom's 14,500+ agents with advanced local marketing tools through Locafy's entity-based SEO technology.
The partnership aims to deliver first-page search prominence for targeted keywords and locations, initially focusing on select neighborhoods within multiple markets. The integration combines Locafy's SEO technology with Fathom's database of neighborhoods, transaction information, and agent profiles to create a comprehensive solution offering near real-time, localized information for property buyers and sellers.
The long-term goal is to implement a scalable solution that allows all Fathom agents to enhance their online visibility and help consumers connect with real estate professionals in their local communities.
Fathom Holdings (Nasdaq: FTHM) ha annunciato una partnership strategica con Locafy (Nasdaq: LCFY) per migliorare la visibilità degli agenti immobiliari nei risultati di ricerca locali. La collaborazione fornirà agli oltre 14.500 agenti di Fathom strumenti avanzati di marketing locale grazie alla tecnologia SEO basata sulle entità di Locafy.
La partnership mira a garantire una prominenza nella prima pagina dei risultati di ricerca per parole chiave e località mirate, concentrandosi inizialmente su selezionati quartieri in diversi mercati. L'integrazione combina la tecnologia SEO di Locafy con il database di Fathom sui quartieri, le informazioni sulle transazioni e i profili degli agenti, creando una soluzione completa che offre informazioni localizzate quasi in tempo reale per acquirenti e venditori di immobili.
L'obiettivo a lungo termine è implementare una soluzione scalabile che consenta a tutti gli agenti di Fathom di migliorare la loro visibilità online e aiutare i consumatori a connettersi con i professionisti immobiliari nelle loro comunità locali.
Fathom Holdings (Nasdaq: FTHM) ha anunciado una asociación estratégica con Locafy (Nasdaq: LCFY) para mejorar la visibilidad de sus agentes inmobiliarios en los resultados de búsqueda locales. La colaboración proporcionará a los más de 14,500 agentes de Fathom herramientas avanzadas de marketing local a través de la tecnología SEO basada en entidades de Locafy.
La asociación tiene como objetivo ofrecer prominencia en la primera página de búsqueda para palabras clave y ubicaciones específicas, centrándose inicialmente en vecindarios seleccionados dentro de varios mercados. La integración combina la tecnología SEO de Locafy con la base de datos de Fathom sobre vecindarios, información de transacciones y perfiles de agentes para crear una solución completa que ofrezca información localizada casi en tiempo real para compradores y vendedores de propiedades.
El objetivo a largo plazo es implementar una solución escalable que permita a todos los agentes de Fathom mejorar su visibilidad en línea y ayudar a los consumidores a conectarse con profesionales inmobiliarios en sus comunidades locales.
파덤 홀딩스 (Nasdaq: FTHM)는 로카파이 (Nasdaq: LCFY)와 전략적 파트너십을 발표하여 부동산 중개인들의 지역 검색 결과에서의 가시성을 향상시킬 예정입니다. 이 협력은 파덤의 14,500명 이상의 중개인에게 로카파이의 엔티티 기반 SEO 기술을 통해 고급 지역 마케팅 도구를 제공합니다.
파트너십의 목표는 특정 키워드와 위치에 대한 첫 페이지 검색 우선권을 제공하는 것이며, 초기에는 여러 시장의 선택된 지역 사회에 집중합니다. 이 통합은 로카파이의 SEO 기술과 파덤의 지역, 거래 정보 및 에이전트 프로필 데이터베이스를 결합하여 부동산 구매자와 판매자에게 거의 실시간으로 지역화된 정보를 제공하는 포괄적인 솔루션을 만듭니다.
장기적인 목표는 모든 파덤 에이전트가 온라인 가시성을 향상시키고 소비자들이 지역 사회의 부동산 전문가와 연결될 수 있도록 지원하는 확장 가능한 솔루션을 구현하는 것입니다.
Fathom Holdings (Nasdaq: FTHM) a annoncé un partenariat stratégique avec Locafy (Nasdaq: LCFY) pour améliorer la visibilité de ses agents immobiliers dans les résultats de recherche locaux. Cette collaboration fournira aux plus de 14 500 agents de Fathom des outils de marketing local avancés grâce à la technologie SEO basée sur les entités de Locafy.
Le partenariat vise à garantir une visibilité en première page pour des mots-clés et des lieux ciblés, en se concentrant initialement sur des quartiers sélectionnés dans plusieurs marchés. L'intégration combine la technologie SEO de Locafy avec la base de données de Fathom sur les quartiers, les informations de transaction et les profils d'agents pour créer une solution complète offrant presque en temps réel des informations localisées pour les acheteurs et les vendeurs de biens immobiliers.
L'objectif à long terme est de mettre en place une solution évolutive permettant à tous les agents de Fathom d'améliorer leur visibilité en ligne et d'aider les consommateurs à se connecter avec des professionnels de l'immobilier dans leurs communautés locales.
Fathom Holdings (Nasdaq: FTHM) hat eine strategische Partnerschaft mit Locafy (Nasdaq: LCFY) angekündigt, um die Sichtbarkeit seiner Immobilienmakler in lokalen Suchergebnissen zu verbessern. Die Zusammenarbeit wird den über 14.500 Agenten von Fathom fortschrittliche lokale Marketing-Tools durch Locafys entitätsbasierte SEO-Technologie zur Verfügung stellen.
Das Ziel der Partnerschaft ist es, eine Top-Platzierung auf der ersten Seite für gezielte Schlüsselwörter und Standorte zu erreichen, wobei der Fokus anfänglich auf ausgewählten Stadtteilen in mehreren Märkten liegt. Die Integration kombiniert Locafys SEO-Technologie mit der Datenbank von Fathom über Stadtteile, Transaktionsinformationen und Agentenprofile, um eine umfassende Lösung zu schaffen, die fast in Echtzeit lokalisierte Informationen für Immobilienkäufer und -verkäufer bietet.
Das langfristige Ziel ist die Implementierung einer skalierbaren Lösung, die es allen Fathom-Agenten ermöglicht, ihre Online-Sichtbarkeit zu verbessern und Verbrauchern zu helfen, sich mit Immobilienprofis in ihren lokalen Gemeinschaften zu verbinden.
- Strategic partnership to enhance online visibility for 14,500+ real estate agents
- Integration of advanced SEO technology with Fathom's extensive database
- Potential for increased business through improved local search rankings
- None.
Insights
This strategic partnership between Fathom Holdings and Locafy marks a significant technological advancement in real estate agent marketing, though its immediate financial impact may be The collaboration addresses a critical challenge in the real estate industry: the increasing importance of digital presence and local market visibility in an environment where 93% of home searches begin online.
The integration merits attention for several key reasons:
- Cost-efficiency potential: By leveraging Locafy's entity-based SEO technology, Fathom could reduce per-agent marketing expenses while improving lead generation effectiveness
- Scalability advantages: The initial selective market deployment suggests a measured approach to implementation, allowing for optimization before full-scale rollout to all 14,500+ agents
- Competitive positioning: This technology integration could help Fathom agents compete more effectively against larger brokerages with substantial marketing budgets, particularly in local markets
However, investors should note several considerations: First, the partnership's revenue impact will likely be gradual, as SEO results typically manifest over months rather than weeks. Second, while the technology may improve agent retention and recruitment - important metrics for Fathom's business model - the actual ROI will depend on successful implementation and agent adoption rates.
In the context of Fathom's broader technology stack, this partnership represents a strategic enhancement rather than a transformative change. While it strengthens Fathom's value proposition to agents, the immediate financial impact may be modest given the company's current market position and the gradual nature of SEO benefits.
The partnership leverages Locafy's innovative publishing solutions and proprietary SEO technology to deliver first-page search prominence for targeted keywords and locations. The initial engagement focuses on elevating Fathom agents' presence in select neighborhoods within multiple markets. The long-term goal is to deploy a scalable solution enabling all Fathom agents to easily enhance their online visibility, helping consumers connect with real estate professionals in their local communities.
"At Fathom, we are committed to providing our agents with best-in-class tools and technology to help them succeed," said Marco Fregenal, CEO of Fathom Holdings. "By partnering with Locafy, we're equipping our agents with a powerful local marketing solution that will increase their visibility online, strengthen their presence in the neighborhoods they serve, and ultimately drive more business."
The collaboration integrates Locafy's cutting-edge technology with Fathom's extensive database of neighborhoods, transaction information, and agent profiles. The result will be a comprehensive solution offering near real-time, localized information for consumers seeking to buy or sell properties, while also showcasing Fathom agents' expertise.
"We are confident that our proprietary SEO technology can help Fathom agents achieve their goals of increased visibility in local search results in a very cost-effective manner," said Gavin Burnett, CEO of Locafy Limited. "This partnership aligns perfectly with our mission to help businesses succeed in their target markets, and we're excited to scale this solution to benefit Fathom's extensive network of agents."
This strategic partnership underscores both companies' commitment to leveraging advanced technology to create meaningful connections between consumers and real estate professionals in local markets.
About Fathom Holdings
Fathom Holdings Inc. (NASDAQ: FTHM) is a national, technology-driven real estate services platform integrating residential brokerage, title, mortgage, insurance, and SaaS offerings for brokers and agents. For more information, visit www.fathomrealty.com.
About Locafy Limited
Locafy Limited (NASDAQ: LCFY) is a global leader in location-based digital marketing solutions, specializing in helping businesses achieve top search rankings for targeted keywords and locations. For more information, visit www.locafy.com.
Fathom Investor Relations Contact
FTHM@gateway-grp.com
Locafy Investor Relations Contact
Matt Glover
Gateway Group
(949) 574-3860
LCFY@gateway-grp.com
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SOURCE Fathom Holdings Inc.; Locafy Limited
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