Fathom Holdings Announces Launch of "Elevate" Agent Concierge and Growth Program
Fathom Holdings (NASDAQ: FTHM) has launched 'Elevate', an innovative agent concierge program for Fathom Realty. The program offers comprehensive support services including marketing, lead generation, transaction management, coaching, and recruiting assistance for a 20% commission split.
The industry-first initiative aims to boost agent productivity and accelerate scalable revenue growth. Elevate provides agents with dedicated marketing support, lead generation systems, transaction management services, skills development coaching, and recruiting assistance. The program is designed to help agents increase their transaction volume while improving Fathom's gross profit and EBITDA per closing.
While competing brokerages charge 20-40% commission splits for basic services, Elevate offers extensive concierge-level support at a competitive 20% rate. The program represents Fathom's strategic move toward building a more efficient, profitable, and tech-enabled real estate platform, though the company is not currently providing specific guidance on Elevate's financial impact.
Fathom Holdings (NASDAQ: FTHM) ha lanciato 'Elevate', un programma innovativo di concierge per agenti di Fathom Realty. Il programma offre servizi di supporto completi, tra cui marketing, generazione di lead, gestione delle transazioni, coaching e assistenza al reclutamento per una divisione della commissione del 20%.
L'iniziativa pionieristica mira ad aumentare la produttività degli agenti e accelerare la crescita del fatturato scalabile. Elevate fornisce agli agenti supporto marketing dedicato, sistemi di generazione di lead, servizi di gestione delle transazioni, coaching per lo sviluppo delle competenze e assistenza al reclutamento. Il programma è progettato per aiutare gli agenti ad aumentare il volume delle transazioni migliorando al contempo il profitto lordo di Fathom e l'EBITDA per chiusura.
Mentre le agenzie concorrenti addebitano divisioni di commissione dal 20% al 40% per servizi di base, Elevate offre un supporto esteso a livello concierge a una tariffa competitiva del 20%. Il programma rappresenta la mossa strategica di Fathom verso la creazione di una piattaforma immobiliare più efficiente, redditizia e tecnologicamente avanzata, anche se l'azienda attualmente non fornisce indicazioni specifiche sull'impatto finanziario di Elevate.
Fathom Holdings (NASDAQ: FTHM) ha lanzado 'Elevate', un programa innovador de conserjería para agentes de Fathom Realty. El programa ofrece servicios de apoyo integrales que incluyen marketing, generación de leads, gestión de transacciones, coaching y asistencia en reclutamiento a cambio de una división de comisión del 20%.
La iniciativa pionera en la industria tiene como objetivo aumentar la productividad de los agentes y acelerar el crecimiento de ingresos escalables. Elevate proporciona a los agentes apoyo de marketing dedicado, sistemas de generación de leads, servicios de gestión de transacciones, coaching para el desarrollo de habilidades y asistencia en reclutamiento. El programa está diseñado para ayudar a los agentes a incrementar su volumen de transacciones mientras mejora el beneficio bruto de Fathom y el EBITDA por cierre.
Mientras que las corredurías competidoras cobran divisiones de comisión del 20% al 40% por servicios básicos, Elevate ofrece un soporte extenso a nivel de conserjería a una tarifa competitiva del 20%. El programa representa el movimiento estratégico de Fathom hacia la construcción de una plataforma inmobiliaria más eficiente, rentable y habilitada tecnológicamente, aunque la empresa actualmente no proporciona orientación específica sobre el impacto financiero de Elevate.
파섬 홀딩스 (NASDAQ: FTHM)가 'Elevate'라는 혁신적인 에이전트 컨시어지 프로그램을 파섬 리얼티를 위해 출시했습니다. 이 프로그램은 마케팅, 리드 생성, 거래 관리, 코칭 및 채용 지원을 포함한 종합적인 지원 서비스를 제공하며, 20%의 커미션 분배를 요구합니다.
업계 최초의 이니셔티브는 에이전트의 생산성을 높이고 확장 가능한 수익 성장을 가속화하는 것을 목표로 하고 있습니다. Elevate는 에이전트에게 전담 마케팅 지원, 리드 생성 시스템, 거래 관리 서비스, 기술 개발 코칭 및 채용 지원을 제공합니다. 이 프로그램은 에이전트가 거래량을 늘리는 동시에 파섬의 총 이익과 종료당 EBITDA를 개선하도록 돕기 위해 설계되었습니다.
경쟁 중개업체들이 기본 서비스에 대해 20-40%의 커미션 분배를 청구하는 반면, Elevate는 경쟁력 있는 20% 요금으로 광범위한 컨시어지 수준의 지원을 제공합니다. 이 프로그램은 파섬이 보다 효율적이고 수익성 있으며 기술 기반의 부동산 플랫폼을 구축하기 위한 전략적 움직임을 나타내지만, 현재 Elevate의 재정적 영향에 대한 구체적인 지침은 제공되지 않고 있습니다.
Fathom Holdings (NASDAQ: FTHM) a lancé 'Elevate', un programme innovant de conciergerie pour les agents de Fathom Realty. Le programme offre des services de support complets, y compris le marketing, la génération de prospects, la gestion des transactions, le coaching et l'assistance au recrutement pour un partage de commission de 20%.
Cette initiative pionnière dans l'industrie vise à augmenter la productivité des agents et à accélérer la croissance des revenus évolutifs. Elevate fournit aux agents un soutien marketing dédié, des systèmes de génération de prospects, des services de gestion des transactions, un coaching pour le développement des compétences et une assistance au recrutement. Le programme est conçu pour aider les agents à augmenter leur volume de transactions tout en améliorant le bénéfice brut de Fathom et l'EBITDA par clôture.
Tandis que les agences concurrentes facturent des partages de commission de 20 à 40% pour des services de base, Elevate offre un support étendu de niveau conciergerie à un tarif compétitif de 20%. Le programme représente le mouvement stratégique de Fathom vers la création d'une plateforme immobilière plus efficace, rentable et technologiquement avancée, bien que l'entreprise ne fournisse actuellement pas d'orientations spécifiques sur l'impact financier d'Elevate.
Fathom Holdings (NASDAQ: FTHM) hat 'Elevate' gestartet, ein innovatives Concierge-Programm für Agenten von Fathom Realty. Das Programm bietet umfassende Unterstützungsdienste, einschließlich Marketing, Lead-Generierung, Transaktionsmanagement, Coaching und Rekrutierungsunterstützung für eine Provisionsteilung von 20%.
Die branchenweit erste Initiative zielt darauf ab, die Produktivität der Agenten zu steigern und das skalierbare Umsatzwachstum zu beschleunigen. Elevate bietet Agenten dedizierte Marketingunterstützung, Systeme zur Lead-Generierung, Dienstleistungen im Transaktionsmanagement, Coaching zur Entwicklung von Fähigkeiten und Rekrutierungsunterstützung. Das Programm soll Agenten helfen, ihr Transaktionsvolumen zu erhöhen und gleichzeitig den Bruttogewinn von Fathom und das EBITDA pro Abschluss zu verbessern.
Während konkurrierende Makler 20-40% Provisionsteilungen für grundlegende Dienstleistungen verlangen, bietet Elevate umfassende Concierge-Unterstützung zu einem wettbewerbsfähigen Satz von 20%. Das Programm stellt den strategischen Schritt von Fathom dar, eine effizientere, profitablere und technologiegestützte Immobilienplattform aufzubauen, obwohl das Unternehmen derzeit keine spezifischen Angaben zu den finanziellen Auswirkungen von Elevate macht.
- Introduction of new revenue stream with 20% commission split from participating agents
- Potential increase in gross profit and EBITDA per closing through Elevate program
- Strategic expansion of service offerings to drive agent productivity and retention
- Competitive advantage through comprehensive support services at industry-standard rates
- No specific financial guidance provided for program's impact
- Additional operational costs for providing comprehensive support services
- Success dependent on uncertain agent adoption rates
Insights
Fathom's launch of the Elevate program represents a significant strategic pivot that addresses their dual challenge of driving agent productivity while improving company profitability. By implementing a 20% commission split model with comprehensive support services, they're effectively repositioning from a pure discount brokerage toward a value-added services provider.
The program's design is particularly noteworthy as it targets two critical metrics simultaneously: transaction volume per agent and gross profit per transaction. This approach directly addresses a fundamental limitation in Fathom's previous model, where low per-transaction economics required ever-increasing agent counts to drive growth.
Most compelling is how Elevate reframes the conversation from commission splits to agent productivity. By offering marketing, lead generation, and transaction support, Fathom is betting that agents will focus on the net income opportunity rather than the percentage split. This positions them between traditional high-split brokerages and do-it-yourself discount models.
The involvement of both CEO Marco Fregenal and founder Joshua Harley signals this isn't merely a new program but a fundamental strategic shift that touches the core of their value proposition. For a company with Fathom's current market position (
The Elevate program represents a potential financial catalyst for Fathom, addressing the company's profitability challenges evidenced by its
What's particularly promising is Fathom's focus on boosting gross profit and EBITDA per closing rather than just agent count growth. This shifts attention toward quality of revenue rather than quantity alone. By potentially increasing both transaction volume and per-transaction profitability, the program creates a multiplicative effect on financial performance.
However, the company's prudent approach to not providing specific financial guidance suggests management recognizes implementation risks and variable adoption rates. The program likely requires upfront investment in marketing support, lead generation, and personnel before financial benefits materialize.
For investors, the key metrics to monitor will be: 1) agent adoption rates, 2) changes in per-agent productivity, 3) improvements in gross margin, and 4) impact on agent retention. If successful, Elevate could transform Fathom's financial profile by creating a more balanced revenue stream with improved margins, potentially addressing the fundamental concerns that have pressured its valuation.
– Company Offers Unmatched Concierge-Level Service for Agents, With the Goal of Driving Agent Productivity and Accelerating Scalable Revenue Growth –
Elevate is designed to help agents work smarter and close more transactions — driving both agent success and Fathom's overall gross profit growth and path to profitability. The program supports this through two key strategies: potentially increasing the number of transactions for agents who choose to participate and significantly boosting the gross profit and EBITDA per Elevate closing. By introducing this industry-first program and empowering agents to boost their productivity, Fathom is strengthening its competitive position in the real estate industry.
"We're excited to introduce Elevate, a powerful new program designed to lift our agents' productivity and profitability while also giving our agents back their most valuable asset —time," said Marco Fregenal, CEO of Fathom Holdings. "While many brokerages charge
Elevate is expected to materially increase agent productivity and retention, which in turn can drive higher transaction volume and revenue for Fathom. The newly introduced Elevate program incorporates a
Elevate's Concierge-Level Services Include, But Are Not Limited To:
- Dedicated Marketing Support: Expert marketers create done-for-you lead generation, social media management, custom branding, ongoing marketing, and listing promotion.
- Lead Generation: Multiple lead sources, automated nurturing plans, personal outreach from our Client Services team, and advanced strategies and analytics to maximize conversion rates.
- Transaction Management: Experienced staff who coordinate contracts, monitor deadlines, and work directly with mortgage and title companies, freeing agents to focus on client relationships and closings.
- Skills Development & Coaching: Coaching sessions and mastermind groups designed to refine agent skills, foster collaboration, and drive sustainable growth.
- Recruiting Assistance: Dedicated resources to help agents grow their downline, including marketing support and specialized recruiter guidance.
- Priority Access & Support: Elevate agents gain access to fast-tracked accounting assistance, expedited compliance, and an integrated back-office system to streamline operations.
"For the same
Elevate represents another step forward in Fathom's strategy to build a more efficient, profitable, and tech-enabled real estate platform. As adoption increases, the Company believes the program will help drive stronger unit economics, boost agent-driven transaction growth, and support its long-term financial goals.
Fathom Holdings is not currently providing guidance on Elevate's potential impact on its future EBITDA or other financial metrics. The Company remains focused on rolling out the program across its national footprint, closely monitoring agent adoption and production results.
About Fathom Holdings, Inc.
Fathom Holdings Inc. is a national, technology-driven, real estate services platform integrating residential brokerage, mortgage, title, insurance, and SaaS offerings to brokerages and agents by leveraging its proprietary cloud-based software, intelliAgent. The Company's brands include Fathom Realty, Encompass Lending, intelliAgent, LiveBy, Real Results, Verus Title, and Cornerstone. For more information, visit www.FathomInc.com.
Cautionary Note Concerning Forward-Looking Statements
This press release may contain "forward-looking statements" that involve risks and uncertainties which we expect will or may occur in the future and may impact our business, financial condition and results of operations. Forward-looking statements are subject to numerous conditions, many of which are beyond the control of the Company, including: risks associated with general economic conditions, including rising interest rates; its ability to generate positive operational cash flow; risks associated with the Company's ability to continue achieving significant growth; its ability to continue its growth trajectory while achieving profitability over time; risks related to ongoing and future litigation; and other risks as set forth in the Risk Factors section of the Company's most recent Form 10-K as filed with the SEC and supplemented from time to time in other Company filings made with the SEC. Copies of Fathom's Form 10-K and other SEC filings are available on the SEC's website, www.sec.gov. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Investor Contact:
Rob Foley
RedChip Inc.
800-555-1212
FTHM@RedChip.com
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SOURCE Fathom Holdings Inc.
FAQ
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