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Lee® and Dragon Ball Z Level Up With Their First Apparel Collaboration
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Rhea-AI Summary
Lee® has launched a collaboration with Dragon Ball Z, available in the US and Europe, featuring a curated capsule collection of tops and shorts. This collaboration marks the first of its kind, merging iconic fashion with popular anime culture, celebrating 30 years of Dragon Ball Z. The collection includes items like men’s graphic camp shirts priced at $70 and unisex graphic tees at $35, designed for fans of all ages. Styles feature bright colors and Dragon Ball Z characters, aiming to evoke nostalgia for the 90s and early 2000s. The collection is available at Lee.com and select stores in Europe, North Carolina, and Asia.
Positive
Unique collaboration with Dragon Ball Z tapping into a nostalgic fanbase.
Capsule collection includes a variety of styles catering to men, women, and unisex.
Prices of new collection range from $35 to $70, appealing for affordability.
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None.
The Capsule Highlights Dragon Ball Z Characters on Tops, Shorts and More
GREENSBORO, N.C.--(BUSINESS WIRE)--
Today, Lee® announced a new collaboration with Dragon Ball Zavailable in the United States and Europe. The two iconic global brands are celebrating their first ever collaboration with a curated capsule of tops and shorts.
An epic ode to late ‘90s and Y2K culture, the collaboration takes a nostalgic look back at style from the early days of Dragon Ball Z. For thirty years, this franchise has become a cultural phenomenon, with impact across fashion, music, and culture. Connecting to Lee®, one of the world’s most iconic apparel brands, is a natural fit.
“A generation of fans were introduced to anime through Dragon Ball Z in the ‘90s, and that same generation grew up wearing Lee®. This capsule takes a fun approach to blend authentic nostalgia with trend. We’re excited to introduce it to fans of yesterday and today,” said Joe Broyles, global vice president of collaborations, Lee®.
The collection focuses on tops and tees with select shorts and a knit dress for women. Styles are in men’s, women’s, and unisex sizes. Bright colors and Dragon Ball Z characters and logos adorn each piece.
Here is a highlight of top styles available in the US and EMEA.
Men’s Graphic Camp Shirt (S-XXL), $70
Men’s Pocket Front Tees (S-XXL), $45
Women’s Graphic Knit Hooded Dress, (XS-XL) $70
Unisex Drawstring Shorts, (XS-XXL) $60
Unisex Graphic Tees (XS – XXL) $35
Each region also has exclusive styles. The capsule is available on Lee.com, Lee.EU, and in our owned stores in Europe and North Carolina. It will also be available in Lee’s owned stores in Asia.
Lee®, a Kontoor Brands (NYSE: KTB) brand, has been a pioneer in purposefully designed denim and casual apparel for more than 130 years. As an iconic American brand, Lee’s heritage is filled with fashion firsts marked by innovative fits, era-defining silhouettes, and legendary details in styles for men, women and boys. Lee’s youthful energy, unrelenting optimism and fearless confidence have created generations of brand loyalists across the globe. For more information, visit www.lee.com.
