Introducing Lee® X: An Innovative Platform that Redefines Men’s Apparel
Lee has launched Lee X, a new product platform that integrates advanced fabric technology and modern design. Building on their successful Extreme Motion line, Lee X features enhanced comfort and performance elements including stretch fabric, flex waistbands, and an updated gusset. The platform incorporates TruTemp™365® technology for temperature regulation and sustainable materials like recycled apple skin patches.
The platform includes three collections: Lee X Move (designed for all-day wear with premium easy-care fabric), Lee X Soft Denim (made with premium cotton, stretch fibers, and Tencel™ for exceptional softness), and Lee X Lite Non-Denim (featuring lightweight, breathable stretch fabric). Complementing shirts with water-repellent technology are also available. Products are priced from $40 for tops and $50 for bottoms, available on Lee.com and Amazon.com, with Lee X Lite launching in spring 2025.
Lee ha lanciato Lee X, una nuova piattaforma di prodotti che integra tecnologia dei tessuti avanzata e design moderno. Basato sulla loro linea di successo Extreme Motion, Lee X presenta elementi migliorati di comfort e prestazioni, tra cui tessuti elasticizzati, cinture flessibili e un cavallo aggiornato. La piattaforma incorpora la tecnologia TruTemp™365® per la regolazione della temperatura e materiali sostenibili come toppe di pelle di mela riciclata.
La piattaforma include tre collezioni: Lee X Move (progettata per l'uso quotidiano con tessuti premium facili da curare), Lee X Soft Denim (realizzata con cotone di alta qualità, fibre elastiche e Tencel™ per una morbidezza eccezionale) e Lee X Lite Non-Denim (caratterizzata da tessuti leggeri e traspiranti). Sono disponibili anche camicie con tecnologia idrorepellente. I prodotti hanno un prezzo a partire da $40 per le magliette e $50 per i pantaloni, disponibili su Lee.com e Amazon.com, con il lancio di Lee X Lite previsto per la primavera del 2025.
Lee ha lanzado Lee X, una nueva plataforma de productos que integra tecnología de tejidos avanzados y diseño moderno. Basado en su exitosa línea Extreme Motion, Lee X presenta elementos mejorados de comodidad y rendimiento que incluyen telas elásticas, cinturillas flexibles y una entrepierna actualizada. La plataforma incorpora la tecnología TruTemp™365® para la regulación de temperatura y materiales sostenibles como parches de piel de manzana reciclada.
La plataforma incluye tres colecciones: Lee X Move (diseñada para usar durante todo el día con una tela premium de fácil cuidado), Lee X Soft Denim (hecha con algodón premium, fibras elásticas y Tencel™ para una suavidad excepcional) y Lee X Lite Non-Denim (con tejido ligero y transpirable). También están disponibles camisas con tecnología repelente al agua. Los productos tienen un precio a partir de $40 para las camisetas y $50 para los pantalones, disponibles en Lee.com y Amazon.com, con el lanzamiento de Lee X Lite programado para la primavera de 2025.
리는 첨단 원단 기술과 현대적 디자인을 통합한 새로운 제품 플랫폼 Lee X를 출시했습니다. 성공적인 Extreme Motion 라인을 기반으로 하는 Lee X는 신축성 있는 원단, 유연한 허리띠, 업그레이드된 가편 등을 포함한 향상된 편안함과 성능 요소를 특징으로 합니다. 이 플랫폼은 온도 조절을 위한 TruTemp™365® 기술와 재활용된 사과 껍질 패치와 같은 지속 가능한 소재를 포함하고 있습니다.
이 플랫폼은 세 가지 컬렉션을 포함합니다: Lee X Move (프리미엄 손쉬운 관리 원단으로 하루 종일 착용할 수 있도록 설계됨), Lee X Soft Denim (프리미엄 면, 신축성 섬유 및 Tencel™로 만들어져 예외적인 부드러움을 제공) 및 Lee X Lite Non-Denim (가볍고 통기성이 좋은 신축성 원단을 특징으로 함). 방수 기술이 적용된 셔츠도 제공됩니다. 제품 가격은 상의 기준으로 $40, 하의 기준으로 $50부터 시작하며 Lee.com 및 Amazon.com에서 구매할 수 있으며, Lee X Lite는 2025년 봄에 출시될 예정입니다.
Lee a lancé Lee X, une nouvelle plateforme de produits qui intègre une technologie de tissu avancée et un design moderne. S'appuyant sur sa ligne à succès Extreme Motion, Lee X propose des éléments de confort et de performance améliorés, y compris des tissus extensibles, des ceintures flexibles et un entrejambe mis à jour. La plateforme incorpore la technologie TruTemp™365® pour la régulation de la température et des matériaux durables comme des pièces de peau de pomme recyclées.
La plateforme comprend trois collections : Lee X Move (conçue pour un port tout au long de la journée avec un tissu premium facile d'entretien), Lee X Soft Denim (fabriquée avec du coton de premier choix, des fibres extensibles et du Tencel™ pour une douceur exceptionnelle), et Lee X Lite Non-Denim (présentant un tissu léger et respirant). Des chemises avec technologie déperlant sont également disponibles. Les produits sont à partir de 40 $ pour les hauts et 50 $ pour les bas, disponibles sur Lee.com et Amazon.com, avec le lancement de Lee X Lite prévu pour le printemps 2025.
Lee hat Lee X ins Leben gerufen, eine neue Produktplattform, die fortschrittliche Gewebetechnologie und modernes Design vereint. Basierend auf ihrer erfolgreichen Extreme Motion Linie bietet Lee X verbesserte Komfort- und Leistungselemente wie dehnbare Stoffe, flexible Taillen und einen aktualisierten Schritt. Die Plattform integriert die TruTemp™365® Technologie zur Temperaturregulierung und nachhaltige Materialien wie recycelte Apfelschalen-Patches.
Die Plattform umfasst drei Kollektionen: Lee X Move (für den täglichen Gebrauch mit hochwertigem, pflegeleichtem Gewebe), Lee X Soft Denim (aus hochwertiger Baumwolle, dehnbaren Fasern und Tencel™ für außergewöhnliche Weichheit) und Lee X Lite Non-Denim (mit leichtem, atmungsaktivem Stretch-Gewebe). Ergänzende Shirts mit wasserabweisender Technologie sind ebenfalls erhältlich. Die Preise beginnen bei $40 für Oberteile und $50 für Unterteile, verfügbar auf Lee.com und Amazon.com, wobei Lee X Lite im Frühjahr 2025 auf den Markt kommt.
- Launch of new innovative product line expanding successful Extreme Motion platform
- Multiple product collections addressing different market segments
- Integration of sustainable materials showing environmental commitment
- Competitive pricing strategy starting at $40 for tops and $50 for bottoms
- Multi-channel distribution through Lee.com and Amazon.com
- Delayed availability of Lee X Lite collection until Spring 2025
Insights
The launch of Lee X represents an incremental product innovation rather than a transformative development for Kontoor Brands (KTB). While the platform builds on Lee's successful Extreme Motion line, several factors limit its potential market impact:
Market Context: The men's apparel market is highly competitive, with numerous brands already offering performance-based clothing. The
Product Differentiation: The technology features (TruTemp365®, moisture-wicking) are industry standard rather than revolutionary. The sustainable element (recycled apple skin patch) is a minor differentiator in today's market where sustainability is becoming table stakes.
Distribution Strategy: Initial availability through Lee.com and Amazon suggests a cautious rollout. Without immediate broad retail presence, the platform's near-term revenue impact will likely be modest.
For investors, this launch represents positive but modest product development that may help maintain Lee's market position rather than significantly expand it. The real test will be consumer adoption rates and potential expansion into broader retail channels.
The technical specifications of Lee X reveal a strategic but conservative approach to fabric innovation. Key technical aspects worth noting:
Fabric Engineering: The combination of stretch retention in denim while maintaining traditional feel demonstrates competent textile engineering, but doesn't push technological boundaries. The TruTemp365® technology integration is particularly interesting for temperature regulation, though similar technologies exist in the market.
Material Science: The blend of cotton, stretch fibers and Tencel™ in the Soft Denim line follows established industry practices for comfort optimization. The synthetic fabric choices for the non-denim options align with current performance wear standards.
While technically sound, these innovations represent evolutionary rather than revolutionary advancements in textile technology. The platform's success will depend more on marketing execution and consumer acceptance than technological differentiation.
Capsule Addresses Comfort, Stretch and Breathability in Pieces that Elevate Everyday Essentials
The new Lee X platform incorporates the latest fabric and design innovations into performance-based modern styles. Photo Credit: ©Lee
The Lee X platform expands upon the brand’s best-selling Extreme Motion line, which introduced stretch fabric and flex waistbands to men’s denim nine years ago. Lee X hallmarks those features and incorporates new ones designed for comfort and performance. Key features include an updated gusset for movement, premium fabrics with TruTemp™365® technology and moisture-wicking, and being responsibly crafted with sustainable details like a patch made from recycled apple skins.
“We’ve been working tirelessly developing Lee X to bring game-changing innovation to our consumers, so I’m excited to see these products in market,” said Jimmy Shafer, global vice president for Lee. “The jeans are built on a foundation of performance fabrics, but engineered to retain that true denim feel. And the casual pants are incredibly versatile; you’ll want to wear them everywhere. I’m confident that Lee X is creating a new value equation in the market and that these styles will become new favorites of our current loyalists while attracting new consumers to the brand.”
Lee X is available in three different collections and complementing tops:
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Lee X Move: Designed to Move
Lee X Move delivers the ultimate fit and feel for all day wear in both denim and non-denim options. Jeans are crafted with premium easy-care fabric that stretches yet retains its shape and the classic denim feel. TruTemp365® technology helps keep you comfortable in denim. Available in relaxed, regular and slim fits and multiple washes. The non-denim pant is crafted from a performance synthetic fabric with moisture wicking that’s ideal for an active lifestyle.
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Lee X Soft Denim: Designed for Comfort
Made with a blend of premium cotton, stretch fibers and Tencel™, the Men's Lee X Soft Jean offers exceptional softness yet remains durable. Available in regular and slim fits, this jean will get softer with every wash yet is built to last.
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Lee X Lite Non-Denim: Designed to Breathe
This synthetic pant is designed to keep you cool no matter how your day heats up. Made from lightweight, breathable stretch fabric, Lee X Lite provides maximum comfort. Available in a regular fit with a tapered leg. Available Spring 2025.
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Lee X Shirts
These tailored shirts are made to pair with the Lee X bottoms. Each features a cotton blend fabric with water-repellent technology and stretch, perfect for both work and play.
Find Lee X Move and Lee X Soft now on Lee.com and Amazon.com; Lee X Lite will be available in spring. Pricing starts at
About Lee®
Lee®, a Kontoor Brands (NYSE: KTB) brand, has been a pioneer in purposefully designed denim and casual apparel for more than 130 years. As an iconic American brand, Lee’s heritage is filled with fashion firsts marked by innovative fits, era-defining silhouettes, and legendary details in styles for men, women, and boys. Lee’s youthful energy, unrelenting optimism and fearless confidence have created generations of brand loyalists across the globe. For more information, visit www.lee.com.
Tencel™ is the brand name of lyocell fabric produced by Lenzig. TruTemp365 is a
View source version on businesswire.com: https://www.businesswire.com/news/home/20250115121874/en/
Source: Lee
FAQ
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