Goodnites® Launches New Larger Size Nighttime Underwear for Growing Kids
Goodnites®, the leading nighttime underwear brand, has announced the launch of a new XXL size that fits children up to 165 lbs. This expansion follows the introduction of XL size in 2021, responding to consumer demand for larger sizes.
The brand, which invented the nighttime underwear category over 30 years ago, offers products with up to 100% leak-free overnight protection. Research shows that among children experiencing bedwetting, one in six children face this challenge, with one in 10 having a disability, primarily Autism and ADHD.
The new XXL size is currently available on Amazon and will be rolling out to retailers nationwide in the coming months. Goodnites® now offers five size options, making it the most size-inclusive brand in the category. The company has also partnered with the Autism Society of America to provide support and resources to families in the Autism community.
Goodnites®, il principale marchio di biancheria intima notturna, ha annunciato il lancio di una nuova taglia XXL che si adatta a bambini fino a 75 kg. Questa espansione segue l'introduzione della taglia XL nel 2021, in risposta alla domanda dei consumatori per taglie più grandi.
Il marchio, che ha inventato la categoria della biancheria intima notturna oltre 30 anni fa, offre prodotti con protezione notturna fino al 100% senza perdite. La ricerca mostra che tra i bambini che vivono l'enuresi, uno su sei affronta questa sfida, con uno su dieci che ha una disabilità, principalmente Autismo e ADHD.
La nuova taglia XXL è attualmente disponibile su Amazon e sarà lanciata presso i rivenditori a livello nazionale nei prossimi mesi. Goodnites® offre ora cinque opzioni di taglia, rendendolo il marchio più inclusivo in termini di taglie nella categoria. L'azienda ha anche collaborato con l'Autism Society of America per fornire supporto e risorse alle famiglie nella comunità dell'Autismo.
Goodnites®, la marca líder en ropa interior nocturna, ha anunciado el lanzamiento de una nueva talla XXL que se adapta a niños de hasta 75 kg. Esta expansión sigue a la introducción de la talla XL en 2021, en respuesta a la demanda de los consumidores por tallas más grandes.
La marca, que inventó la categoría de ropa interior nocturna hace más de 30 años, ofrece productos con hasta un 100% de protección contra fugas durante la noche. La investigación muestra que entre los niños que experimentan enuresis, uno de cada seis enfrenta este desafío, y uno de cada diez tiene una discapacidad, principalmente Autismo y TDAH.
La nueva talla XXL está actualmente disponible en Amazon y se lanzará en los minoristas de todo el país en los próximos meses. Goodnites® ahora ofrece cinco opciones de tamaño, convirtiéndose en la marca más inclusiva en términos de tallas en la categoría. La empresa también se ha asociado con la Autism Society of America para brindar apoyo y recursos a las familias de la comunidad del Autismo.
Goodnites®, 선도적인 야간 속옷 브랜드가 75kg까지의 어린이에 맞는 새로운 XXL 사이즈 출시를 발표했습니다. 이번 확장은 2021년에 XL 사이즈를 도입한 이후 소비자의 더 큰 사이즈에 대한 요구에 응답한 것입니다.
30년 이상 전 야간 속옷 카테고리를 창안한 이 브랜드는 최대 100% 누수 없는 야간 보호 기능을 제공하는 제품을 제공합니다. 연구에 따르면, 야뇨증을 겪는 어린이 중 6명 중 1명은 이 문제에 직면하고 있으며, 10명 중 1명은 주로 자폐증과 ADHD와 같은 장애를 가지고 있습니다.
새로운 XXL 사이즈는 현재 Amazon에서 구매 가능하며, 앞으로 몇 달 안에 전국 소매점으로 확대될 예정입니다. Goodnites®는 이제 다섯 가지 사이즈 옵션을 제공하여 이 카테고리에서 가장 사이즈 포괄적인 브랜드가 되었습니다. 또한 이 회사는 자폐증 커뮤니티의 가족들에게 지원과 자원을 제공하기 위해 Autism Society of America와 협력했습니다.
Goodnites®, la marque de sous-vêtements nocturnes leader, a annoncé le lancement d'une nouvelle taille XXL adaptée aux enfants jusqu'à 75 kg. Cette expansion fait suite à l'introduction de la taille XL en 2021, en réponse à la demande des consommateurs pour des tailles plus grandes.
La marque, qui a inventé la catégorie des sous-vêtements nocturnes il y a plus de 30 ans, propose des produits offrant jusqu'à 100 % de protection contre les fuites pendant la nuit. Des recherches montrent que parmi les enfants souffrant d'énurésie, un enfant sur six fait face à ce défi, et un enfant sur dix présente un handicap, principalement l'autisme et le TDAH.
La nouvelle taille XXL est actuellement disponible sur Amazon et sera déployée chez les détaillants à l'échelle nationale dans les mois à venir. Goodnites® propose désormais cinq options de taille, ce qui en fait la marque la plus inclusive en matière de tailles dans cette catégorie. L'entreprise a également établi un partenariat avec l'Autism Society of America pour fournir un soutien et des ressources aux familles de la communauté autiste.
Goodnites®, die führende Marke für Nachtunterwäsche, hat die Einführung einer neuen XXL-Größe angekündigt, die für Kinder bis zu 75 kg geeignet ist. Diese Erweiterung folgt auf die Einführung der XL-Größe im Jahr 2021, um der Nachfrage der Verbraucher nach größeren Größen gerecht zu werden.
Die Marke, die vor über 30 Jahren die Kategorie der Nachtunterwäsche erfunden hat, bietet Produkte mit bis zu 100 % auslaufgeschützter Nachtnutzung. Forschungen zeigen, dass unter den Kindern, die unter Bettnässen leiden, einer von sechs mit dieser Herausforderung konfrontiert ist, wobei einer von zehn eine Behinderung hat, hauptsächlich Autismus und ADHS.
Die neue XXL-Größe ist derzeit auf Amazon erhältlich und wird in den kommenden Monaten in den Einzelhandel eingeführt. Goodnites® bietet jetzt fünf Größenoptionen an und ist damit die größenfreundlichste Marke in dieser Kategorie. Das Unternehmen hat auch mit der Autism Society of America zusammengearbeitet, um Unterstützung und Ressourcen für Familien in der Autismusgemeinschaft bereitzustellen.
- Product line expansion to capture larger market share with new XXL size
- Partnership with Autism Society of America enhances brand positioning in specialty market
- Market leadership position as #1 nighttime underwear brand
- Most comprehensive size range in category with 5 different sizes
- None.
Now available in size XXL, so more kids can have better nights
Driven by consumer research and insights, Goodnites® continues to innovate to ensure children who experience bedwetting can feel secure and supported with reliable nighttime protection against leaks. While bedwetting, also known as nocturnal enuresis, is more common in younger children, it's not unusual for some to still experience bedwetting beyond the age of seven and into adolescent years. This includes neurodivergent children who may sometimes experience bedwetting for a longer period. Of the one in six children who experience bedwetting, one in 10 has a disability, with Autism and ADHD being the most prevalent2.
"Since inventing the nighttime underwear category over three decades ago, Goodnites has thoughtfully designed products with leak protection and an underwear-like experience, so bedwetting is less of a big deal for families," said Aaron Gretebeck, Kimberly-Clark's North American Vice President of Goodnites. "After introducing the XL size in 2021, consumer purchasing behavior and insights have indicated demand for an even larger size. We're proud to continue to expand our product line with the introduction of the XXL size."
Only Goodnites nighttime underwear has five sizes, so more kids can have better nights. The new XXL size is now available at Amazon and continues to roll-out at retailers nationwide over the next few months. Visit Goodnites.com to learn more, find the right product for your family's unique needs and discover how Goodnites means a better night.
Goodnites is a proud partner of the Autism Society of America, America's largest and oldest grassroots Autism organization that directly supports over half a million people per year. The partnership aims to educate and support families in the Autism community by providing caretakers with valuable information and resources surrounding bedwetting.
Follow @goodnites on Instagram, @goodnites on Facebook and @goodnitesbrand on TikTok to learn more.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we create products that help individuals experience more of what's important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, Goodnites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 70 countries. We use sustainable practices that support a healthy planet, build strong communities, and ensure our business thrives for decades to come. We are proud to be recognized as one of the World's Most Ethical Companies® by Ethisphere for the seventh year in a row and one of Fortune's Most Innovative Companies in America in 2024. To keep up with the latest news and to learn more about the company's more than 150-year history of innovation, visit the Kimberly-Clark website.
1 Youth Pant Category Share Data
2 Goodnites Bedwetting Diary Study, ©Burke, Inc. 2021
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SOURCE Kimberly-Clark Corporation
FAQ
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