Huggies® Introduces The Poop Poncho for Parents Who Wish They Had Huggies
Huggies has launched a witty marketing campaign featuring the 'Poop Poncho' to promote their new and improved Little Snugglers diapers with enhanced blowout protection. The -edition Poop Poncho, available through a giveaway from March 31 to April 4, 2025, playfully highlights the need for effective diaper protection.
The campaign is backed by research showing baby poop can travel at up to seven feet per second. The new Little Snugglers diapers (sizes 1-2) feature front and back blowout blockers, along with key improvements including:
- Gentle skin protection with curved and stretchy fit
- The only entirely fragrance-free option among leading brands
- GentleAbsorb Liner for instant wetness absorption
- Color-changing wetness indicator
Huggies ha lanciato una campagna di marketing spiritosa con il 'Poop Poncho' per promuovere i loro nuovi e migliorati pannolini Little Snugglers con una protezione avanzata contro le fuoriuscite. Il Poop Poncho in edizione limitata, disponibile tramite un giveaway dal 31 marzo al 4 aprile 2025, mette in evidenza in modo giocoso l'importanza di una protezione efficace per i pannolini.
La campagna è supportata da ricerche che dimostrano come la cacca dei bambini possa viaggiare fino a sette piedi al secondo. I nuovi pannolini Little Snugglers (taglie 1-2) presentano blocchi anteriori e posteriori per le fuoriuscite, insieme a importanti miglioramenti tra cui:
- Protezione delicata per la pelle con una vestibilità curva e elastica
- Unico opzione completamente senza profumo tra i principali marchi
- Fodera GentleAbsorb per un'immediata assorbenza dell'umidità
- Indicatore di umidità che cambia colore
Huggies ha lanzado una ingeniosa campaña de marketing con el 'Poop Poncho' para promover sus nuevos y mejorados pañales Little Snugglers con protección mejorada contra fugas. El Poop Poncho de edición limitada, disponible a través de un sorteo del 31 de marzo al 4 de abril de 2025, destaca de manera divertida la necesidad de una protección efectiva para pañales.
La campaña está respaldada por investigaciones que muestran que las heces de los bebés pueden viajar a hasta siete pies por segundo. Los nuevos pañales Little Snugglers (tamaños 1-2) cuentan con bloqueadores de fugas en la parte delantera y trasera, junto con mejoras clave que incluyen:
- Protección suave para la piel con un ajuste curvado y elástico
- La única opción completamente libre de fragancias entre las principales marcas
- Forro GentleAbsorb para una absorción instantánea de la humedad
- Indicador de humedad que cambia de color
Huggies는 새로운 개선된 Little Snugglers 기저귀의 향상된 누수 방지를 홍보하기 위해 'Poop Poncho'라는 재치 있는 마케팅 캠페인을 시작했습니다. 한정판 Poop Poncho는 2025년 3월 31일부터 4월 4일까지 진행되는 경품 행사에서 제공되며, 효과적인 기저귀 보호의 필요성을 유쾌하게 강조합니다.
이 캠페인은 아기 똥이 초당 최대 7피트까지 이동할 수 있다는 연구 결과에 기반하고 있습니다. 새로운 Little Snugglers 기저귀(사이즈 1-2)는 앞뒤에 누수 방지 블록을 갖추고 있으며, 다음과 같은 주요 개선 사항을 포함합니다:
- 부드러운 피부 보호를 위한 곡선형 및 신축성 있는 핏
- 주요 브랜드 중에서 유일하게 완전히 무향 옵션
- 즉각적인 습기 흡수를 위한 GentleAbsorb 라이너
- 색상 변화가 있는 습기 표시기
Huggies a lancé une campagne marketing pleine d'esprit mettant en avant le 'Poop Poncho' pour promouvoir ses nouveaux et améliorés Little Snugglers couches avec une protection renforcée contre les fuites. Le Poop Poncho en édition limitée, disponible via un tirage au sort du 31 mars au 4 avril 2025, souligne de manière ludique la nécessité d'une protection efficace pour les couches.
La campagne est soutenue par des recherches montrant que les selles des bébés peuvent voyager jusqu'à sept pieds par seconde. Les nouvelles couches Little Snugglers (tailles 1-2) sont dotées de bloqueurs de fuite à l'avant et à l'arrière, ainsi que d'améliorations clés, notamment:
- Protection douce pour la peau avec un ajustement courbé et extensible
- La seule option entièrement sans parfum parmi les grandes marques
- Doublure GentleAbsorb pour une absorption instantanée de l'humidité
- Indicateur d'humidité changeant de couleur
Huggies hat eine witzige Marketingkampagne mit dem 'Poop Poncho' gestartet, um ihre neuen und verbesserten Little Snugglers Windeln mit verbesserter Auslaufschutz zu bewerben. Der limitierte Poop Poncho, der vom 31. März bis 4. April 2025 über ein Gewinnspiel erhältlich ist, hebt spielerisch die Notwendigkeit eines effektiven Windelschutzes hervor.
Die Kampagne wird durch Forschungen unterstützt, die zeigen, dass Babystuhlgang bis zu sieben Fuß pro Sekunde reisen kann. Die neuen Little Snugglers Windeln (Größen 1-2) verfügen über vordere und hintere Auslaufschutzblocker sowie über wichtige Verbesserungen, darunter:
- Sanfter Hautschutz mit einer gewölbten und dehnbaren Passform
- Die einzige vollständig duftstofffreie Option unter den führenden Marken
- GentleAbsorb-Liner für sofortige Feuchtigkeitsaufnahme
- Farbwechselnder Feuchtigkeitsindikator
- First leading brand to offer complete directional blowout protection
- Unique market position as only entirely fragrance-free diaper among major brands
- Product innovation addressing specific consumer pain point
- size availability (only sizes 1-2)
- Marketing campaign may not resonate with all consumer segments
Brand Celebrates New and Improved Little Snugglers® with Blowout Protection in Every Direction* with Witty Campaign
*Sizes 1-2
The Huggies research and development team has found baby poop can travel at up to seven feet per second, which inspired them to create a campaign where parents go to extremes to avoid any "blow back" from diaper blowouts. Enter the Poop Poncho, a ridiculous alternative to not using the new and improved Huggies Little Snugglers® diapers: the only leading brand with blowout protection in every direction*.
The Poop Poncho is designed for parents who haven't discovered the power of Little Snugglers...yet. With a bold statement reading "Wish I Had Huggies" across the back, this limited-edition poncho underscores the importance of Little Snugglers' newest innovation: a front and back blowout blocker. Interested consumers can enter for a chance to get their very own Poop Poncho starting March 31, at PoopPoncho.com, through April 4.
Inspired by their new Huggies Little Snugglers ad campaign running April 3rd, The Poop Poncho serves as a cheeky reminder of the often-messy reality of parenting and Huggies' commitment to helping give parents peace of mind so they no longer have to go to extreme lengths to protect from blowouts.
"We made a diaper with blowout protection in every direction to make a meaningful difference in caring for baby," said Andrea Zahumensky, Kimberly-Clark North American president of Baby and Child Care and mom of three. "It's our latest innovation that delivers on our purpose of making products that make a difference in peoples' lives. Being a team of parents, grandparents, aunts, uncles, and caregivers makes this work deeply personal."
*Sizes 1-2.
In addition to the new and improved Huggies Little Snugglers with front and back blockers and stretchy leg cuffs, the diapers feature:
- Gentle Skin Protection: These Huggies diapers offer a curved and stretchy fit and soft materials for a gentle tummy fit.
- The Only Brand Entirely Fragrance Free**: Huggies Little Snugglers are safe for sensitive skin, hypoallergenic, free of fragrances and made without parabens, lotions, elemental chlorine, or natural rubber latex, making them perfect for gentle skin protection. **among leading national diaper brands, across all offered variants
- GentleAbsorb Liner: Huggies Little Snugglers liner absorbs wetness on contact to help keep your baby's skin dry and healthy.
- Color-Changing Wetness Indicator: A parent favorite that lets you know when baby's diaper needs to be changed
- Sizing: Available in sizes 1 and 2
No purchase is necessary to enter. See www.poopponcho.com/rules for full official rules.
About Huggies Brand
For more than 40 years, Huggies has been helping parents provide their babies with love, care, and reassurance. From developing innovative, everyday products for babies to partnering with NICU nurses to create special diapers and wipes for the most fragile babies, Huggies is dedicated to helping ensure all babies get the care they need to thrive. Huggies is proud to be the founding sponsor of the National Diaper Bank Network, a national nonprofit dedicated to helping individuals, children and families access the basic necessities they require to thrive and reach their full potential including clean, dry diapers. Huggies is also the national sponsor of nonprofit Hand to Hold, which provides personalized support before, during, and after NICU stays and infant loss. For more information on product offerings or our community efforts, please visit Huggies.com.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we create products that help individuals experience more of what's important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 70 countries. We use sustainable practices that support a healthy planet, build strong communities, and ensure our business thrives for decades to come. We are proud to be recognized as one of the World's Most Ethical Companies® by Ethisphere for the seventh year in a row and one of Fortune's Most Innovative Companies in America in 2024. To keep up with the latest news and to learn more about the company's more than 150-year history of innovation, visit the Kimberly-Clark website.
To learn more about the new Huggies Little Snugglers with blowout protection in every direction*, visit https://www.huggies.com/en-us/diapers/little-snugglers or by following @Huggies on TikTok, Facebook, Instagram and X or visit Huggies.com.
*Sizes 1-2
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SOURCE Kimberly-Clark Corporation
FAQ
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