POISE® LAUNCHES INITIATIVE WITH POTENTIAL TO BRIDGE THE GAP FOR WOMEN IN RURAL HEALTH DESERTS
Poise®, the leading brand for light bladder leak protection, has launched a new initiative focusing on women's health in rural areas. The company unveiled a documentary highlighting healthcare challenges in rural health deserts, which comprise 80% of U.S. counties where only 6% of OB-GYNs practice.
The initiative addresses a significant healthcare gap, as approximately 2 million women enter perimenopause and 1.3 million become menopausal annually in the U.S. A notable concern is that 25 million U.S. women experience bladder leaks but don't acknowledge the issue.
Poise® is collaborating with scientists to explore innovative testing possibilities using dry urine extracted from pad materials to detect perimenopause and menopause indicators, as well as conditions like UTIs and diabetes. The documentary, directed by Oscar and Emmy-nominated Sara Nesson, is available at Poise.com/dropsofhope.
Poise®, il marchio leader nella protezione contro le perdite urinarie leggere, ha lanciato una nuova iniziativa focalizzata sulla salute delle donne nelle aree rurali. L'azienda ha presentato un documentario che evidenzia le sfide sanitarie nei deserti della salute rurale, che comprendono l'80% delle contee statunitensi dove solo il 6% degli OB-GYN esercita.
L'iniziativa affronta un significativo divario nella sanità, poiché circa 2 milioni di donne entrano nella perimenopausa e 1,3 milioni diventano menopausali ogni anno negli Stati Uniti. Una preoccupazione notevole è che 25 milioni di donne statunitensi sperimentano perdite urinarie ma non riconoscono il problema.
Poise® sta collaborando con scienziati per esplorare innovative possibilità di test utilizzando urine secche estratte dai materiali dei pannolini per rilevare indicatori di perimenopausa e menopausa, oltre a condizioni come le infezioni del tratto urinario e il diabete. Il documentario, diretto da Sara Nesson, nominata agli Oscar e agli Emmy, è disponibile su Poise.com/dropsofhope.
Poise®, la marca líder en protección contra fugas urinarias ligeras, ha lanzado una nueva iniciativa centrada en la salud de las mujeres en áreas rurales. La empresa presentó un documental que destaca los desafíos de atención médica en los desiertos de salud rurales, que comprenden el 80% de los condados de EE. UU. donde solo el 6% de los OB-GYN ejerce.
La iniciativa aborda una brecha significativa en la atención médica, ya que aproximadamente 2 millones de mujeres entran en la perimenopausia y 1.3 millones se vuelven menopáusicas anualmente en EE. UU. Una preocupación notable es que 25 millones de mujeres en EE. UU. experimentan fugas urinarias pero no reconocen el problema.
Poise® está colaborando con científicos para explorar posibilidades de pruebas innovadoras utilizando orina seca extraída de los materiales de los pañales para detectar indicadores de perimenopausia y menopausia, así como condiciones como infecciones urinarias y diabetes. El documental, dirigido por Sara Nesson, nominada a los Oscar y los Emmy, está disponible en Poise.com/dropsofhope.
Poise®는 가벼운 방광 누수 보호를 위한 선도적인 브랜드로, 농촌 지역 여성의 건강에 초점을 맞춘 새로운 이니셔티브를 시작했습니다. 이 회사는 미국 카운티의 80%를 차지하며 OB-GYN이 단 6%만 활동하는 농촌 건강 사막에서의 의료 문제를 조명하는 다큐멘터리를 공개했습니다.
이 이니셔티브는 매년 약 200만 명의 여성이 폐경 전 단계에 들어가고 130만 명이 폐경에 접어드는 미국에서 중요한 의료 격차를 해결합니다. 특히 2,500만 명의 미국 여성이 방광 누수를 경험하지만 이 문제를 인식하지 못하는 것이 우려됩니다.
Poise®는 과학자들과 협력하여 패드 재료에서 추출한 건조한 소변을 사용하여 폐경 전 및 폐경 지표, 그리고 요로 감염 및 당뇨병과 같은 상태를 감지하는 혁신적인 테스트 가능성을 탐색하고 있습니다. 이 다큐멘터리는 오스카 및 에미상 후보인 사라 네슨이 감독했으며, Poise.com/dropsofhope에서 확인할 수 있습니다.
Poise®, la marque leader en protection contre les fuites urinaires légères, a lancé une nouvelle initiative axée sur la santé des femmes dans les zones rurales. L'entreprise a dévoilé un documentaire mettant en lumière les défis de la santé dans les déserts de santé ruraux, qui représentent 80 % des comtés américains où seulement 6 % des OB-GYN exercent.
Cette initiative vise à combler un écart important en matière de santé, alors qu'environ 2 millions de femmes entrent en périménopause et 1,3 million deviennent ménopausées chaque année aux États-Unis. Un point de préoccupation notable est que 25 millions de femmes américaines souffrent de fuites urinaires mais ne reconnaissent pas le problème.
Poise® collabore avec des scientifiques pour explorer des possibilités de tests innovants utilisant de l'urine sèche extraite des matériaux des protections pour détecter les indicateurs de périménopause et de ménopause, ainsi que des conditions telles que les infections urinaires et le diabète. Le documentaire, réalisé par Sara Nesson, nominée aux Oscars et aux Emmy, est disponible sur Poise.com/dropsofhope.
Poise®, die führende Marke für leichten Blasenschutz, hat eine neue Initiative ins Leben gerufen, die sich auf die Gesundheit von Frauen in ländlichen Gebieten konzentriert. Das Unternehmen präsentierte einen Dokumentarfilm, der die Herausforderungen im Gesundheitswesen in ländlichen Gesundheitswüsten hervorhebt, die 80% der US-Bezirke ausmachen, in denen nur 6% der OB-GYNs praktizieren.
Die Initiative adressiert eine erhebliche Lücke im Gesundheitswesen, da jährlich etwa 2 Millionen Frauen in die Perimenopause eintreten und 1,3 Millionen menopausal werden. Eine bemerkenswerte Sorge ist, dass 25 Millionen Frauen in den USA Blasenprobleme haben, aber das Problem nicht anerkennen.
Poise® arbeitet mit Wissenschaftlern zusammen, um innovative Testmöglichkeiten zu erkunden, die trockene Urinproben aus den Materialien der Einlagen verwenden, um Indikatoren für Perimenopause und Menopause sowie Bedingungen wie Harnwegsinfektionen und Diabetes zu erkennen. Der Dokumentarfilm, der von der für einen Oscar und Emmy nominierten Sara Nesson geleitet wird, ist auf Poise.com/dropsofhope verfügbar.
- Potential development of innovative diagnostic technology through pad material testing
- Market leadership position in light bladder leak protection
- Strategic initiative addressing large untapped market of 25 million women
- rural healthcare infrastructure affecting product accessibility
- High dependence on scientific research success for new diagnostic technology
THE NUMBER ONE BRAND FOR LIGHT BLADDER LEAKS DEBUTS DOCUMENTARY FILM SHINING A LIGHT ON RURAL HEALTH DESERTS IMPACTING PERIMENOPAUSAL AND MENOPAUSAL WOMEN
In rural areas, many women lack sufficient access to gynecologic care and essential health checkups. Health deserts–primarily rural areas across the
For perimenopausal and menopausal women in rural areas specifically, the lack of resources can make it more challenging to understand and manage the symptoms. One potential symptom of menopause is bladder leaks, a symptom many women feel ashamed to talk about, yet 25 million
Poise believes that, through a new collaboration with scientists, dry urine may be able to be extracted from the material used in pads and tested for indicators related to perimenopause and menopause. The research could one day drive real change in how key health information is uncovered, leading to the detection of conditions like urinary tract infections and diabetes.
"Every woman deserves access to essential health information, no matter where she lives," said Katie Moran, President of Adult and Feminine Care at Kimberly-
To amplify Poise's research, the brand traveled across America to hear firsthand from women in rural health deserts about the struggles they face as they enter perimenopause and menopause. Their powerful stories are captured in a compelling new film shot by Oscar and Emmy-nominated director Sara Nesson and is available now at Poise.com/dropsofhope.
For more information about this initiative and to watch the film, visit Poise.com/dropsofhope.
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[1] Nguyen, A., et al., Mapping healthcare deserts:
[2] Statz, M. and K. Evers, Spatial barriers as moral failings: What rural distance can teach us about women's health and medical mistrust author names and affiliations. Health Place, 2020. 64: p. 102396.
[3] Wegrzynowicz, A.K., et al., Insights into Perimenopause: A Survey of Perceptions, Opinions on Treatment, and Potential Approaches. Women, 2025. 5(1): p. 4.
[4] https://www.ncbi.nlm.nih.gov/books/NBK507826/m
[5] Atomik Research Online Survey sponsored by Poise, 1,114 women between the ages of 34-65 throughout the
[6] Burke Inc. Consumer Habit and Attitudes Study sponsored by Kimberly-
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SOURCE Kimberly-Clark Corporation
FAQ
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