VELVEETA and Compartés Launch TruffVels, an Over-the-Top, Indulgent Treat Combining Two of Life’s Greatest Pleasures

Limited-Edition VELVEETA-Infused Shell-Shaped Chocolate Truffles Take Pleasure to a New Level

CHICAGO--(BUSINESS WIRE)-- VELVEETA, known for its rich, creamy texture that satisfies cravings with cheesy, melty goodness, has teamed up with the cult-favorite chocolate company, Compartés Chocolatier, to create TruffVels – the first-ever chocolate cheese truffle. TruffVels brings the deliciously creamy and iconic VELVEETA drip to the world of chocolate, combining the two foods known for hitting the bullseye of pleasure: chocolate and VELVEETA.

VELVEETA and Compartés Launch TruffVels, an Over-the-Top, Indulgent Treat Combining Two of Life’s Greatest Pleasures (Photo: Business Wire)

The VELVEETA infused white chocolate shell-shaped truffle is made for those who go all in for the things they love. TruffVels consist of Compartés sweet white chocolate paired with the creamy delicious bite of VELVEETA for a unique sensation unlike any other. The iconic custom shell-shape is made to mirror VELVEETA Shells and Cheese and was created by infusing VELVEETA cheese sauce into Compartés award-winning chocolate to create a match made in culinary heaven.

“Two of life’s greatest pleasures are cheese and chocolate and we've already seen our pleasure seekers experiment with this combination across social media, so this collab was a no brainer,” said Kelsey Rice, Senior Brand Communications Manager for VELVEETA. “As a brand that’s all about making outrageous pleasure a way of life, we decided to bring these two flavors together to create the most outrageously elevated version of a cheesy, chocolatey recipe for our fans to enjoy.”

Starting May 9^th, the five-pack of VELVEETA x Compartés TruffVels are available for $24.95 on Compartes.com, while supplies last.

"This exciting and unique collaboration is delicious, decadent, delightful and unexpected,” said Jonathan Grahm, Compartés CEO and Lead Chocolatier. “I love the idea of pushing the boundaries of chocolate making and creating a unique product unlike anything that's ever been done before. With TruffVels mixing two of life's greatest pleasures, chocolate and cheese, we can all live the good ‘La Dolce VELVEETA’ life this Summer."

TruffVels is the latest example of how VELVEETA is encouraging pleasure seekers to live “La Dolce VELVEETA,” and embrace what the brand stands for—being unapologetic, big, bold, supremely creamy and relentlessly original.

For more information, follow @Velveeta on Instagram. Those living “La Dolce VELVEETA'' are encouraged to flaunt, post and share how they’re enjoying TruffVels by tagging @Velveeta on Instagram and @Velveeta Facebook using hashtag #LaDolceVelveeta. Respect the drip.

ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

About Compartés Chocolatier:
Compartés is the legendary, award-winning, gourmet chocolate brand handmade in Los Angeles for almost 75 years. Traditional chocolates with a modern spin on classic flavor combinations and nostalgic tastes, Compartés has sold over 20 million chocolate bars and garnered a celebrity following that includes Oprah, Elton John, Mindy Kaling, and Billie Eilish and late celebrities including Marilyn Monroe, Frank Sinatra, and Winston Churchill. Known as the world’s best chocolates, Compartés started as a small, family business in 1950 and was reimagined 15 years ago by their son, chocolate prodigy Jonathan Grahm – Forbes 30 Under 30, Creative Director and Head Chocolatier. Handcrafted from scratch every day by a small team of chocolatiers and artists in their Los Angeles kitchen, Compartés (meaning “to share” in Spanish) are made to be treasured, experienced, savored, and most of all, shared with loved ones. Compartés chocolates are available in retailers globally and online at compartes.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230509005387/en/

Media

ALISON BROD MARKETING + COMMUNICATIONS

kraftheinz@abmc-us.com

KRAFT HEINZ

Kate Mitchell

kate.mitchell@kraftheinz.com

Source: The Kraft Heinz Company