This Back to School Season, Capri Sun Helps Parents Tackle To-Do Lists with 50 Seconds of Calm and Taskrabbit Support
- Capri Sun wants to give parents a much-needed break by introducing Kid Noise-Canceling Juice Drink packs, offering parents 50 seconds of calm
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The brand debuts its Kid Noise-Canceling Juice Drink to help block out loud noises and give parents a moment to themselves
Capri Sun® introduces Kid Noise-Canceling Juice Drink Packs to provide parents with 50 seconds of calm (Photo: Business Wire)
Inspired by the notion that each pouch of Capri Sun takes approximately 50 seconds to drink, “Kid Noise-Canceling Juice Drink” is a repackaging of the brand’s beloved product, designed to mimic the style of noise canceling headphones and gives parents a much-needed moment to themselves. The packs are the juices kids know and enjoy, with the added bonus of quiet time for parents.
In order to truly enjoy their 50 seconds of calm, Capri Sun Juice Drink teamed up with Taskrabbit to give parents the luxury of delegation, with recipients receiving a
“At Capri Sun, we know that back-to-school season is a hectic time and our goal through launching the Kid Noise-Canceling Juice Drink is to show our appreciation for parents by providing them 50 seconds of calm,” said Samantha Mills, Associate Director, Brand Communications. “When parents buy these new juice packs, they are buying themselves some much needed peace and quiet. Our partnership with Taskrabbit is a strategic effort to give parents what they really need - time to themselves without worry.”
Capri Sun’s Kid Noise-Canceling Juice Drink packs are available starting August 28th on noisecancelingjuicedrink.com with no purchase necessary. The giveaway includes 2 pouches per box and a
1Ohio State University College of Nursing, May 2022
About The Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately
About Taskrabbit:
Taskrabbit is a digital platform that connects people seeking help with household tasks, such as furniture assembly, moving and home improvements, to skilled, reliable Taskers in their communities. Acquired by the Ingka Group (IKEA) in 2017, Taskrabbit operates in thousands of cities across eight countries:
View source version on businesswire.com: https://www.businesswire.com/news/home/20230828451607/en/
Alex Goodnow
Zeno Group for Capri Sun
alex.goodnow@zenogroup.com
Kate Mitchell
The Kraft Heinz Company
Kate.Mitchell@kraftheinz.com
Taskrabbit PR
press@taskrabbit.com
Source: The Kraft Heinz Company