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The Oscar Mayer® Brand Calls on Meat-Eaters to Abstain from Indulging in Bacon
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Neutral)
Tags
Rhea-AI Summary
Oscar Mayer is launching a unique campaign called BacOFF to encourage bacon lovers to abstain from meat on World Vegan Day on November 1. A recent survey reveals that 63% of vegans wish they could eat bacon, highlighting its strong appeal. The brand pledges to remove bacon imagery from its paid media and social platforms on this day. Participants can win a lifetime supply of bacon by sharing their commitment on social media. This initiative aims to balance indulgence with plant-based choices.
Positive
Unique marketing campaign aligns with consumer interests and trends in plant-based diets.
High engagement potential from the BacOFF initiative, encouraging social media interaction.
Negative
Campaign may alienate some consumers who don’t support plant-based movements.
Marketing efforts may not address underlying sales impacts in the meat category.
With a rich history of uniting millions over a love of meat, Oscar Mayer is awarding a lifetime supply of bacon to those who pledge to “BacOFF” on World Vegan Day
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--
According to a recent survey*, more than half of vegans have abandoned their diet for bacon, making it the ultimate “gateway meat,” irresistible in its savory smoky deliciousness. Oscar Mayer, the brand famous for uniting millions around a love of meat, is calling on fellow bacon enthusiasts to fight the good fight by abstaining from bacon delight of any kind on World Vegan Day, November 1.
Oscar Mayer Unveils BacOFF campaign encouraging fans to abstain from eating the gateway meat this World Vegan Day (Graphic: Business Wire)
With 63% of vegans wishing they could eat bacon and 56% of vegans admitting it’s the delicious taste that tempts them*, Oscar Mayer’s new campaign encourages fans to “BacOFF,” by pledging to give up bacon on World Vegan Day. Those who choose to do so could win a lifetime supply of bacon in all its smoky glory.
To show the brand’s dedication on November 1, Oscar Mayer will reduce temptation and do its part by removing all bacon from paid media, and censoring, blurring and removing bacon from its social media.
“Deliciously tempting bacon, smoked with real wood smoke for 12 hours, can be tough for those who wish to give up meat,” said Anne Field, Head of North American Brand Communications, Oscar Mayer, Kraft Heinz Company. “That’s why we’re doing our part to celebrate World Vegan Day by removing the bacon-y temptation our advertising creates and rewarding those who make the tough choice to abstain from the irresistible. Don’t Bac-On, Bac-Off.”
To join the cause and participate in the pledge, fans must comment on Oscar Mayer’s Facebook or Instagram post tagging two bacon lovers in their lives, along with the hashtags #OscarMayerBacOff #Sweepstakes. To enter via Twitter, retweet Oscar Mayer’s post and tag two bacon lovers with the hashtags #OscarMayerBacOff #Sweepstakes.
For more information on how you can #BacOFF this World Vegan Day follow along on Oscar Mayer’s Instagram, Facebook and Twitter at @oscarmayer.
*According to a recent Oscar Mayer survey polling 1,000 participants
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.
