STOVE TOP Wants You to “Get Stuffy” With Launch of Limited-Edition Thanksgiving Collection

Rhea-AI Summary

Kraft Heinz is launching a limited-edition STOVE TOP Stuffy Thanksgiving Collection, featuring fashion items inspired by stuffing. The collection includes a unisex red velvet dinner jacket, stuffing cuff links, a reversible shawl, a stuffed headband, and a handkerchief that doubles as a pocket square, with prices ranging from $4.79 to $30. Available from November 17, 2020, at LetsGetStuffy.com, the brand is also donating 50,000 meals to Feeding America to combat hunger this Thanksgiving.

Positive

• Launch of a unique product line that may increase brand visibility and sales.
• Affordable fashion options priced between $4.79 and $30, appealing to a broad audience.
• Social responsibility initiative with a donation of 50,000 meals to Feeding America.

Negative

• None.

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--With nowhere to go and nowhere to be the last eight months, comfy clothes have become the exclusive wardrobe for Americans in quarantine. This Thanksgiving, STOVE TOP is debuting a limited-edition Stuffy Thanksgiving Collection that is sure to turn your 2020 turkey dinner into a formal affair, whether celebrating in person or virtually. It’s time to trade in your quarantine sweatpants and get stuffy.

With five stuffing-inspired fashions, the STOVE TOP Stuffy Thanksgiving Collection promises something for everyone in the family:

• A unisex, red velvet dinner jacket complete with stuffing lining
• Never-before-seen stufflinks (stuffing cuff links)
• A reversible STOVE TOP shawl
• A spiffy stuffed headband
• A STOVE TOP handkerchief that doubles as a pocket square

“Let’s face it: the sweatpants fatigue is real, and people are looking for any excuse to get dressed up this year,” said Juliet Levine, Brand Manager of STOVE TOP. “We hope our STOVE TOP Stuffy Thanksgiving Collection makes people look and feel their very best this Thanksgiving.”

The limited-edition fashion pieces retail between $4.79 and $30, and will be listed at www.LetsGetStuffy.com beginning Tuesday, November 17 at 12 p.m. ET. Stuffing lovers should act fast to bring home the collection while supplies last.

To help those in need during this time, the brand will be making a donation of 50,000 meals to Feeding America to help fight hunger this Thanksgiving.

For more information about STOVE TOP or the Stuffy Thanksgiving Collection, follow along on Facebook, Instagram and Twitter.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2019 net sales of approximately $25 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

ABOUT FEEDING AMERICA

Feeding America® is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 40 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.