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Philadelphia Cream Cheese Debuts Plant-Based Spread Nationwide
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Philadelphia, the cream cheese brand, is launching its first-ever nationwide rollout of a plant-based spread offering. The spread comes in three flavors: Original, Strawberry, and Chive and Onion. Philadelphia aims to fill the gap in the market by delivering on taste, texture, and ingredients that plant-based cream cheese lovers are craving. The brand has already seen success in a regional test market, with repeat purchases almost doubling compared to the category average. The nationwide launch follows the brand's goal of bringing plant-based offerings to the masses.
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Following a successful regional launch, the category leader brings its signature sensorial experience to grocery aisles in three delicious flavors
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--
Today, Philadelphia®, the brand that set the cream cheese standard for over 150 years, announces the nationwide rollout of its first-ever plant-based spread offering. With more than half of people looking to add more plant-based products to their diets,1Philadelphia brings a new creamy, spreadable sensorial experience to the plant-based category for fans to enjoy coast to coast.
Philadelphia launches its first-ever Plant-Based spread nationally with three flavors: Original, Strawberry and Chive and Onion. (Photo: Business Wire)
Prior to Philadelphia entering the category, less than half of people that tried plant-based spreads became repeat customers. 1 After seeing repeat purchases almost double versus the category average during a successful regional test market, Philly fills that gap by delivering on the taste, texture and ingredients that plant-based cream cheese lovers are craving. As the original flavor outperformed the category, the brand is excited to offer two new best-selling flavors as part of the nationwide launch: Strawberry and Chive and Onion.
“To be the first mainstream cream cheese brand launching a plant-based spread option with widespread accessibility across the U.S. is an important milestone for Philadelphia and our fans,” said Keenan White, Senior Brand Manager, Philadelphia at the Kraft Heinz Company. “Whether on their morning bagel, a veggie pairing for lunch or a delicious dip creation for snack time, we are proud to provide consumers with a delicious product that fits their lifestyle.”
The nationwide launch comes on the heels of a successful regional test market in the Southeast U.S. last year, with 70 percent of purchasers saying the product exceeded their expectations. Furthermore, Philadelphia Plant-Based spread is already claiming its stake in the category, ranking as the fourth top-performing plant-based cream cheese in the Southeast and sixth in the nation despite only being available in one region.2
Philadelphia Plant-Based spread reinforces Kraft Heinz’s goal to bring plant-based offerings to the masses. Boasting an ingredient list free-of dairy, lactose and gluten, fans can find Philadelphia Plant-Based spread at grocery retailers nationwide starting this month. For more on product information and where to purchase, visit creamcheese.com and follow along on Philadelphia's Instagram and Facebook at @phillycreamchs.
1Philadelphia cream cheese 2021 IRI and Mintel Data
2 Plant-Based Regional Launch PFU Study, 2022-2023
About The Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.
