Oscar Mayer Transforms the Iconic Wienermobile into a Wedding Chapel

Rhea-AI Summary

Oscar Mayer is launching the first-ever Wienermobile of Love, allowing couples to elope in a hot-dog-themed wedding in Las Vegas on April 15 and 16. This fun initiative aims to relieve the stress of traditional wedding planning, where 72% of couples report feeling overwhelmed. The unique ceremonies will be conducted by the brand's Hotdoggers at the iconic Little White Wedding Chapel. Interested couples can sign up on OscarMayer.com, with the opportunity being available on a first-come, first-served basis. Oscar Mayer’s campaign continues its legacy of bringing joy through creative marketing, aligning with its brand platform, “Keep It Oscar.”

Positive

• Innovative marketing strategy with the Wienermobile of Love enhances brand visibility.
• Addresses consumer needs for stress-free wedding options in a fun manner.
• Aligns with Oscar Mayer's legacy and brand messaging, potentially increasing customer engagement.

Negative

• None.

Fans can elope to Las Vegas’ Newest Chapel: The Wienermobile of Love, and be wed by the brand’s beloved Hotdoggers

CHICAGO & PITTSBURGH--(BUSINESS WIRE)-- Oscar Mayer, the brand known for uniting millions over a love of meat, today announced the opportunity for soon-to-be-newlyweds to exchange vows in hot-dog bliss. Designed to subvert the seriousness of stressful wedding planning and highlight the joy weddings should bring, fans across the country can sign up to wed at the first-ever “Wienermobile of Love,” a limited-time chapel conveniently located in the elopement mecca of the country: Las Vegas, baby!

Oscar Mayer introduces the first-ever Wienermobile of Love: the chance for soon-to-be newlyweds to subvert the seriousness of wedding planning and exchange vows in hot-dog bliss at the elopement mecca of the country, Las Vegas! (Photo: Business Wire)

Weddings are often described as the happiest day of couples’ lives, but getting to that point is not always a cakewalk. Between rising costs, large guest lists and oh-so-many opinions, 72% of couples report feeling stressed about planning the big day.¹ Oscar Mayer is bringing some much-needed relief by providing couples the chance to trade in the hoopla of a traditional wedding in favor of something stress-free and fun: an elopement to the Wienermobile outside the iconic Little White Wedding Chapel in Las Vegas. The weddings will take place on April 15 and 16, where lucky couples will be treated to a unique all-expenses-paid ceremony and wed by Oscar Mayer’s beloved Hotdoggers!

“From proposals and surprise meat-ups down the aisle to playing matchmaker to some of our own Hotdoggers, the Oscar Mayer Wienermobile has held a special place in fans’ hearts – so much so, we receive thousands of requests each and every year to be part of couples’ big days,” said Ed Roland, Sr. Manager Brand Communications for Oscar Mayer at The Kraft Heinz Company. “Now, as more people seek stress-free ceremonies with their partners, our Hotdoggers are thrilled to reignite the joy of this special day and give them a once-in-a-lifetime experience: a wedding through a pair of meat-colored glasses.”

Oscar Mayer has a legacy of sparking smiles and bringing levity to the everyday, particularly when things have gotten too serious. From the famed “Oh I Wish” jingle to the iconic bologna face mask, it’s been love at first bite for generations of Americans. The “Wienermobile of Love” is a natural extension of Oscar Mayer’s iconic brand platform, “Keep It Oscar,” focused on saving people from taking things too seriously, freeing people up to enjoy themselves with seriously delicious meats. From a live wiener whistle quartet to a wonderfully odd wiener cake, the 27-foot hot dog on wheels and its Hotdoggers will be dressed to impress, serving up a unique, joyful wedding experience only Oscar Mayer can.

Hot dog lovers across the nation can sign up on OscarMayer.com, available on a first come first serve basis. Bring your marriage license and appetite – Hotdoggers will “meat” you down the aisle.

¹Zola Wedding Planning 2022 Survey

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230409005004/en/

Bethany Stokoski

bethany.stokoski@zenogroup.com

Kate Mitchell

kate.mitchell@kraftheinz.com

Source: The Kraft Heinz Company

FAQ

What is the Wienermobile of Love event by Oscar Mayer?

The Wienermobile of Love is a special wedding event where couples can elope in Las Vegas on April 15 and 16, officiated by Oscar Mayer's Hotdoggers.

How can couples participate in the Wienermobile of Love wedding?

Couples can sign up on OscarMayer.com on a first-come, first-served basis for the Wienermobile of Love wedding event.

When will the Wienermobile of Love weddings take place?

The weddings will take place on April 15 and 16 in Las Vegas.

What unique elements are included in the Wienermobile of Love weddings?

The weddings feature a hot-dog theme, officiation by Hotdoggers, and aim to provide a fun and stress-free experience for couples.

What is the purpose of the Wienermobile of Love initiative?

The initiative aims to alleviate stress associated with traditional wedding planning and create a joyful, memorable experience.