An email has been sent to your address with instructions for changing your password.
There is no user registered with this email.
Sign Up
To create a free account, please fill out the form below.
Thank you for signing up!
A confirmation email has been sent to your email address. Please check your email and follow the instructions in the message to complete the registration process. If you do not receive the email, please check your spam folder or contact us for assistance.
Welcome to our platform!
Oops!
Something went wrong while trying to create your new account. Please try again and if the problem persist, Email Us to receive support.
Oscar Mayer and Lyft Team up to Give Fans Unexpected Rides in the Iconic Wienermobile
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Neutral)
Tags
Rhea-AI Summary
Kraft Heinz has partnered with Lyft to introduce the iconic Wienermobile as a rideshare option in major cities, including New York, Chicago, Los Angeles, and Atlanta. From August 25-27, lucky Lyft XL riders may be surprised with complimentary rides in the 27-foot-long vehicle, complete with music and themed giveaways. This initiative aims to evoke joy during summer outings as both companies focus on enhancing customer experiences.
Positive
Collaboration with Lyft enhances brand visibility and customer engagement.
Unique promotional strategy expected to drive brand excitement and loyalty.
Potential for increased brand awareness through social media sharing of experiences.
Negative
None.
This week the 27-foot-long hot dog on wheels joins the Lyft XL fleet in major cities nationwide
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--
The Oscar Mayer Wienermobile has been an Airbnb, a setting for a marriage proposal, traveled to Alaska via barge and the reason for joy in all 50 states, but never has it been available on a rideshare app … until now.
Oscar Mayer teams up with Lyft (Photo: Business Wire)
The iconic meat brand and Lyft are teaming up to spark miles of smiles by surprising lucky Lyft XL riders with free Wienermobile trips in some of the nation’s hottest rideshare cities.
Lyft passengers in New York, Chicago, Los Angeles, and Atlanta who call a Lyft XL may be surprised with a once-in-a-lifetime pick-up from the hottest wheels in town: the Oscar Mayer Wienermobile.
“Oscar Mayer has a legacy of elevating enjoyment from people’s plates into pop culture – from our 27-foot long Wienermobile, to the iconic Weenie Whistle, to the famed ‘Oh I wish jingle’, said Megan Lang, Associate Marketing Director, Oscar Mayer. “With the world as our canvas and meat as our medium, we want to do all we can to spark unexpected smiles wherever we go.”
From August 25 through August 27, two five-star drivers, the Oscar MayerHotdoggers, will surprise lucky riders when they call a Lyft XL and get a wiener rideshare instead. Riders will enjoy the trip with music, neon lights, free shirts, hot dog masks and, of course, Weenie Whistles, all the way to their destination.
“Lyft has been helping riders get back to the summer fun they missed in 2020, whether you’re headed to a family picnic, BBQ with friends, or attending a sports game or concert,” said Ethan Eyler, Director of Brand Products at Lyft. “We’re excited to hit the road with Oscar Mayer and surprise our riders with a once-in-a-lifetime opportunity to celebrate summer from inside the world-famous Wienermobile.”
Turning rideshares into bunderful journeys is the latest way Oscar Mayerstays true to their rich history of sparking smiles and uniting millions around a love of meat.For more information on the #WienermobileLyft follow @OscarMayer and @Lyft on Twitter and check out our video on YouTube. For more information on the Wienermobile itself, check out the website and follow Oscar Mayer on Instagram.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.
About Lyft
Lyft was founded in 2012 and is one of the largest transportation networks in the United States and Canada. As the world shifts away from car ownership to transportation-as-a-service, Lyft is at the forefront of this massive societal change. Our transportation network brings together rideshare, bikes, scooters, car rentals and transit all in one app. We are singularly driven by our mission: to improve people’s lives with the world’s best transportation.
