LEA & PERRINS®, Inventor of Worcestershire Sauce, Launches First Innovation in Over a Decade with New Ready-To-Drink Bloody Mary Mix

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LEA & PERRINS launches ready-to-drink Bloody Mary mix in partnership with GEORGE'S BEVERAGE COMPANY

Positive

• LEA & PERRINS introduces innovative ready-to-drink Bloody Mary mix, partnering with GEORGE'S BEVERAGE COMPANY
• Mix is handcrafted with premium ingredients including fresh tomato juice and horseradish

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• None.

Crafted in partnership with GEORGE’S BEVERAGE COMPANY™, the mix is now available nationwide

CHICAGO & PITTSBURGH--(BUSINESS WIRE)-- For more than a century, Bloody Marys have been a menu staple – though the cocktail’s fandom has recently soared to new heights. While the average brunch goer focuses on the unexpected and adventurous garnishes, true Bloody Mary connoisseurs know Worcestershire sauce has always been the key ingredient.¹ Today, LEA & PERRINS^®, the inventor of Worcestershire Sauce, launches its first innovation in more than a decade: a ready-to-drink Bloody Mary mix. Created in partnership with GEORGE’S BEVERAGE COMPANY™, the LEA & PERRINS Zesty Bloody Mary Mix is a premium and carefully crafted beverage mix – ready to drink over ice or with vodka for a traditional boozy take.

LEA & PERRINS®, Inventor of Worcestershire Sauce, Launches First Innovation in Over a Decade with New Ready-To-Drink Bloody Mary Mix (Photo: Business Wire)

The meteoric rise in popularity of over-the-top, indulgent Bloody Mary garnishes has led to the cocktail often satisfying diners’ hunger before they even get to their meals. To show the world that the Bloody Mary is more than just a boozy brunch beverage, LEA & PERRINS is partnering with BLT Restaurant Group to introduce a Bloody Mary that proudly sits on the dinner menu. The one-of-a-kind “Bloody Mary Dinner” is an all-in-one cocktail and entrée combination inspired by a deconstructed over-the-top Bloody Mary. It will be available at BLT Restaurant Group locations in New York, Washington D.C., and Chicago from Thursday, September 28 – Sunday, October 8.²

Built with a LEA & PERRINS Zesty Bloody Mary as the centerpiece, each bite is designed to elevate the savory sip. The Bloody Mary Dinner features:

• LEA & PERRINS Zesty Bloody Mary topped with traditional BLT Restaurant garnishes including a jumbo celery stalk, green olive, cornichon, and lemon wedge.
• An 8 oz. skirt steak infused with a LEA & PERRINS Worcestershire sauce and soy-garlic marinade.
• A juicy skewer of Lea & Perrins Calabrian chili marinated grilled shrimp with scallion oil, spiced maple bacon with mustard seeds and pickled onions, and fresh grape tomatoes.

"Bloody Mary afficionados know that the secret to a top-notch Bloody Mary is the Worcestershire Sauce,” says Holland Robinson, Brand Marketing Manager, LEA & PERRINS. "As the inventor, LEA & PERRINS has been the key to elevating flavor since 1837. As we looked to launch our first innovation in over ten years, it only made sense for us to enter the Bloody Mary business. We are excited to showcase the LEA & PERRINS quality and craftmanship in our mix and partner with BLT Restaurant Group to reimagine the savory cocktail in a never-before-seen way.”

Each mildly spicy sip of the LEA & PERRINS Zesty Bloody Mary Mix celebrates the bold, distinct, and savory flavor of LEA & PERRINS. The mix is handcrafted in small batches and features flavors derived from premium ingredients including fresh tomato juice, fresh horseradish, fresh lemon juice, celery, and a cayenne-based hot sauce.

“The LEA & PERRINS Zesty Bloody Mary Mix is unlike anything we have done before and is the most delicious craft cocktail mixer our team has ever created,” says Greg David, Chief Executive Officer and President, GEORGE’S BEVERAGE COMPANY. “We are excited to partner with LEA & PERRINS to create this premium, zesty offering. Sure to please even the most finicky Bloody Mary drinker, it is a flavor bomb in a bottle!”

The LEA & PERRINS Zesty Bloody Mary Mix is now available for purchase at major grocery and specialty spirit retailers nationwide. LEA & PERRINS and BLT are also releasing the Bloody Mary Dinner recipe to enjoy at home on @LeaandPerrins, @BLTRestaurants and @GeorgesBevCo social channels.

¹Tasting Table, The Debated Origin Story Of The Bloody Mary Cocktail, July 2022
²While supplies last. The LEA & PERRINS x BLT Bloody Mary Dinner is not available for take-out.

ABOUT KRAFT HEINZ

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

ABOUT GEORGE’S BEVERAGE COMPANY™️

GEORGE’S BEVERAGE COMPANY™️ was founded in 2011 in Berlin, Maryland. The company started out as an award-winning microbrew of craft natural Bloody Mary’s & Margarita’s. GEORGE’S BEVERAGE COMPANY™️ products are now sold and served across the U.S., boasting a full line of drink mixers & Bloody Mary mixes with Spicy and Mild as the original mixes. All of George’s® Bloody Mary Mixes feature the freshest ingredients and are incredibly balanced for the perfect taste and spice! Most recently, GEORGE’S BEVERAGE COMPANY™️ collaborated with The Kraft Heinz Company to release the first ever bottled LEA & PERRINS® Premium, Natural and Zesty Bloody Mary Mix. For more information and recipes, visit WWW.GEORGESBEVERAGECOMPANY.COM.

ABOUT BLT RESTAURANT GROUP

BLT Restaurant Group is committed to exceeding expectations through extraordinary food and unparalleled service. What started in 2004 as a standalone concept in New York City has transformed into a family of well-known, reputable restaurants throughout the world. We feature a team of critically acclaimed chefs, as well as passionate front-of-house and back-of-house team members that are dedicated to sharing their hospitality and expertise with our guests. BLT Restaurant Group properties include the BLT restaurants, comprised of BLT Steak in New York, NY (2004), Washington, DC (2006), Charlotte, NC (2009), Waikiki, HI (2009), Seoul, South Korea (2014), Roppongi, Tokyo (2014), Ginza, Tokyo (2015), and BLT Prime in New York, NY (2005), among others. BLT Restaurant Group also operates two Italian concepts: Casa Nonna in Palm Beach, Aruba (2018) and Turks & Caicos (2021) and The Florentine in Chicago, IL (2010). For more information, visit us online at www.bltrestaurantgroup.com, on Instagram @BLTRestaurants and @BLTRestaurantGroup or on Facebook at www.facebook.com/bltrestaurantgroup.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230927735569/en/

ALISON BROD MARKETING COMMUNICATIONS

Kraftheinz@abmc-us.com



THE KRAFT HEINZ COMPANY

Alexandra.Lieberman@KraftHeinz.com

Source: The Kraft Heinz Company