Kraft Singles Enters the Dessert Space with a Cheesy Apple Pie to Celebrate the Fourth of July
- Kraft Singles partners with Little Pie Company to create the Kraft Singles Apple Pie, offering a unique dessert experience that combines the flavors of apple pie and melted cheese. The pie is expected to attract customers who enjoy the tradition of cheese on apple pie, potentially increasing sales for both Kraft Singles and Little Pie Company.
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Combining two of America’s most iconic foods, the Kraft Singles Apple Pie honors a pairing that has long been enjoyed by many
Kraft Singles Enters the Dessert Space with a Cheesy Apple Pie to Celebrate the Fourth of July (Photo: Business Wire)
The pairing of cheese with apple pie has long been a tradition. In fact, apple pie has been served with a cheese topping since the 1800s as a sweet and salty treat. The Kraft Singles Apple Pie is a one-of-a-kind pie featuring hand-cut golden delicious apples mixed with cinnamon, nutmeg, light brown sugar and of course, melty Kraft Singles baked within. Each 5” pie is topped with a delicious Kraft Single, resulting in a dessert that is both intriguing and mouthwatering.
"Kraft Singles is a small ingredient that makes a big difference, and we are on a mission to make simple irresistible and reignite America’s love for Kraft American Cheese,” said Kelsey Rice, Associate Director for Kraft Singles at the Kraft Heinz Company. “Melting cheese on top of apple pie is a tradition we see many of our fans enjoy, so we wanted to remind people that Kraft Singles multiplies the enjoyment of whatever food you are eating and inspire new ways to enjoy our product beyond the grill.”
Beginning June 22, cheese lovers can indulge in the Kraft Singles Apple Pie in-store at Little Pie Company in
“At Little Pie Company, we take pride in our pies made from scratch, and are always thinking of ways to bring new flavors and experiences to our fans,” said Arnold Wilkerson, creator of Little Pie Company. “When Kraft Singles approached us about creating a limited-edition pie featuring their iconic square, we were so excited and confident we could nail the recipe. Simply good and ready to eat, the Kraft Singles Apple Pie is sure to be a delight for all this Fourth of July.”
The Kraft Singles Apple Pie campaign is the latest example of bringing the brand’s platform, “Square It” to life, reminding fans about all the wonderful ways you can use Kraft Singles in the kitchen.
To learn more, follow @Kraft.Singles and @LittlePieCompany on Instagram and share your Kraft Singles Apple Pie this Fourth of July using #KraftSinglesApplePie.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately
ABOUT LITTLE PIE COMPANY
What started out as a side business for Broadway actor Arnold Wilkerson in 1985 became a bona fide smash hit over the years. The Little Pie Company first opened in the Theater District neighborhood of
View source version on businesswire.com: https://www.businesswire.com/news/home/20230622497895/en/
MEDIA
ALISON BROD MARKETING + COMMUNICATIONS
kraftheinz@abmc-us.com
THE KRAFT HEINZ COMPANY
Kate Mitchell
Kate.mitchell@kraftheinz.com
Source: The Kraft Heinz Company
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