Kraft Heinz Unveils New Canadian Brand – Pure J.L. KRAFT Dressings & Marinades – Set to Disrupt Category with Twelve Craveable Offerings
With six new-to-market flavours, Pure J.L. KRAFT is first brand in category to offer shelf-stable premium dressings and marinades made with no artificial preservatives, flavours, or colours

Pure J.L. KRAFT Dressings & Marinades. (Photo: Business Wire)
While consumers are increasingly turning to homemade salad dressings and marinades, making them at home can be time-consuming and limit the opportunity for flavour complexity. Now, dressing aficionados no longer need to choose between simple ingredients and multi-layered taste. Pure J.L. KRAFT offerings mix simple ingredients in differentiating combinations to deliver delicious and exotic flavours. Now rolling out nationwide, Pure J.L. KRAFT launches with twelve bright and refreshing offerings, six of which are new to the Canadian salad dressing category: Pomegranate Zaatar, Honey & Shallots, Miso Lime Ginger, Moroccan Lemon, Orange Turmeric Poppyseed and Black Garlic & Cracked Pepper.
“With Pure J.L. KRAFT, we’ve created products that use simple ingredients and taste like they are homemade but offer people the bold, globally-inspired flavours they are craving and convenience they are looking for in the grocery aisle,” says Stephanie Goyette, Head of Taste Elevation Platform Marketing & Strategy at The Kraft Heinz Company Canada. “There are endless ways to integrate our flavours into at-home recipes – from dressing a salad, to topping a grain bowl, or marinading proteins and vegetables. With Pure J.L. KRAFT, we’re reminding people that just because something is made with simple ingredients does not mean it needs to be boring."
The launch of Pure J.L. KRAFT marks the third Kraft Heinz brand to launch or return to
Canadians can learn more by visiting the Pure J.L. KRAFT Instagram or TikTok page @purejlkraft and can check out www.purejlkraft.com for delicious recipes to try with Pure J.L. KRAFT.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately
1 Kraft Heinz Foresights & Trends Exploratory Research 2023
View source version on businesswire.com: https://www.businesswire.com/news/home/20240521505488/en/
The Kraft Heinz Company
Alexandra Lieberman
alexandra.lieberman@kraftheinz.com
Zeno Group Canada
Naomi Rushe
Naomi.rushe@zenogroup.com
Source: The Kraft Heinz Company