Kraft Heinz’s mio Launches TAP: First-Ever Faucet that Instantly Turns Tap Water into an Energy Drink

Rhea-AI Summary

Kraft Heinz’s mio introduces TAP: First-Ever Faucet that Instantly Turns Tap Water into an Energy Drink. The TAP* faucet disrupts the energy drink industry, offering a simple solution to create a hydrating energy drink from tap water. With a focus on wellness and simplicity, mio aims to revolutionize the energy drink market with its innovative product.

Set to disrupt the energy drink industry, the TAP* faucet debuts alongside mio’s first rebrand in nearly a decade

CHICAGO--(BUSINESS WIRE)-- Say no more to cell phone chains and micro purses - the latest accessory infiltrating younger generations? Energy drinks. As the energy drink category has surged by 71 percent since 2017¹, some energy drink enthusiasts may be asking themselves: why do I feel like garbage? When was the last time I had water? Why am I sweating out a mix of Black Cherry and Blue Raspberry? mio, the creator of the liquid concentrate category, is saying no more. Introducing: TAP* – the first-ever faucet that instantly turns tap water into a hydrating energy drink.

Kraft Heinz’s mio Launches TAP: First-Ever Faucet that Instantly Turns Tap Water into an Energy Drink (Photo: Business Wire)

How does TAP* work? Well, it works just like any regular faucet. You turn it on, and water comes out – on demand, whenever you need it. While that might sound unspectacular in the world of water, it’s pretty disruptive in the world of energy drinks. And thanks to mio Energy, that’s exactly what your tap water can be. With the introduction of mio’s TAP* faucets, the brand is turning its newfound hardware on the competition by proving that all you need is tap water and mio to create an energy drink that helps you hydrate. A welcomed addition in a world where 55 percent of energy drink users face adverse effects due to high sugar content, artificial additives, and dehydrating ingredients².

"With our TAP* launch, we're shaking up the energy drink game and reminding people that sometimes the simplest solution is the best,” says Samantha Mills, Director of Brand Communications at Kraft Heinz. “We’re here to show the world that energy drinks don’t need to be complicated, they just need to make you feel good. Our vibrant TAP* faucets prove that you can get that instant boost right from your kitchen sink - without the unwanted side effects.”

mio’s TAP* faucet coincides with the brand’s first rebrand in nearly a decade, introducing refreshed packaging, brand colors, and logo. The brand’s evolution is part of mio’s commitment to providing accessible and personalized wellness solutions that meet the evolving needs of its fans. As consumers seek function in their beverages, mio offers the perfect solution with a range of products – core, hydrate and energy – that include caffeine, electrolytes or flavor to help consumers to hydrate on their own terms.

mio’s TAP* faucets are designed to integrate into any kitchen, offering a revolutionary solution for those seeking an alternative to traditional energy drinks. The faucets will be available starting April 16 on TAPbymio.com for $159. For more information, follow @drinkmio on Instagram.

*NOTE: YOU DO NOT NEED MIO’S TAP FAUCET TO TURN YOUR WATER INTO AN ENERGY DRINK. ALL YOU NEED IS REGULAR TAP WATER AND MIO ENERGY. ENJOY!

¹ Mintel, Energy Drinks, US, 2023
² CMAJ Open, CA, 2018

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240416984316/en/

MEDIA

ALISON BROD MARKETING + COMMUNICATIONS

kraftheinz@abmc-us.com

THE KRAFT HEINZ COMPANY

Hannah Donohue

Hannah.Donohue@kraftheinz.com

Source: The Kraft Heinz Company

FAQ

What is mio's TAP* faucet and how does it work?

mio's TAP* faucet is the first-ever faucet that instantly turns tap water into an energy drink. It works like a regular faucet - you turn it on, and water comes out, providing a hydrating energy drink solution.

Why is mio launching the TAP* faucet?

mio is launching the TAP* faucet to disrupt the energy drink industry and offer a simple, healthier alternative to traditional energy drinks. The brand aims to provide a solution that helps consumers hydrate without the negative side effects of high sugar content and artificial additives.

When will mio's TAP* faucets be available and where can they be purchased?

mio's TAP* faucets will be available starting April 16 on TAPbymio.com for $159. Consumers can purchase the faucets online through the brand's website.

What is the price of mio's TAP* faucet?

mio's TAP* faucet will be available for $159 on TAPbymio.com, offering consumers a revolutionary solution to create energy drinks from tap water.

What are some benefits of using mio's TAP* faucet?

mio's TAP* faucet provides a convenient and cost-effective way to create energy drinks from tap water. It offers a healthier alternative to traditional energy drinks, helping consumers hydrate without the negative side effects associated with high sugar content and artificial additives.