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Just Dropped: KRAFT Real Mayo and Juicy Couture Smooth Lover’s Collection
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary
KRAFT Real Mayo has launched "The Smooth Lover’s" collection in collaboration with Juicy Couture, marking their first-ever merchandise line together. This exclusive apparel collection includes a plush velour tracksuit and a tube top, both featuring creative branding elements that pay homage to both brands. Priced at $150, the collection is aimed at fans who express their individuality. The pre-order began today, with additional inventory to be released on November 4, 2022. This venture aligns with KRAFT's latest campaign, embracing consumer connections with mayo.
Positive
Collaboration with Juicy Couture enhances brand visibility and appeals to nostalgic consumers.
Limited-edition collection may drive sales and increase brand loyalty.
Market positioning as a lifestyle brand through apparel aligns with current consumer trends.
Negative
Potential risk of brand dilution by venturing into apparel, which may not resonate with core food product consumers.
Pricing of $150 might limit accessibility and sales volume.
Two velvety smooth icons have come together to give fans a dose of crave-worthy mayo couture
CHICAGO--(BUSINESS WIRE)--
Known for its signature velvety smooth texture that’s whipped 3,000 times, KRAFT Real Mayo today announced the drop of “The Smooth Lover’s” collection. In partnership with Juicy Couture, the iconic and beloved lifestyle brand, the exclusive collection provides a delicious dose of nostalgia with the most velvety smooth collab yet.
Two velvety smooth icons, Kraft Real Mayo and Juicy Couture, have partnered up on their first-ever merch line, The Smooth Lover’s Collection, for those who revel in their individuality and are unafraid to stand up for what they love. (Photo: Business Wire)
Inspired by each brand’s distinct textures and loyal fan bases and with KRAFT Real Mayo-inspired updates to classic Juicy Couture designs, “The Smooth Lover’s” collection features everything you’ll need to celebrate the early aughts all over again. The limited-edition collection includes a deep blue, plush velour tracksuit with “Smooth” taking the place of the iconic “Juicy” design, and a white velour tube top featuring “Mayo Couture”, each dripping with blinged out embellishments.
“KRAFT Real Mayo and Juicy Couture are both synonymous with being champions of those who revel in their individuality and are unafraid to stand up for what they love, making this partnership a match made in velvety heaven,” said Frances Sabatier, Brand Manager, KRAFT Real Mayo, at the Kraft Heinz Company. “The Smooth Lover’s” Collection is a celebration of what we love most about our fans, and we’re thrilled to offer them the first-ever mayo-infused couture to rotate into their wardrobe and express their individuality.”
Following the debut of KRAFT Real Mayo’s latest campaign, “Mayo of Mayonnaise”, which embraces the unique and passionate connections that consumers have with mayo, “The Smooth Lover’s” Collection provides yet another way for those that really love mayo to show off their velvety smooth couture as a badge of finger-licking honor.
“Velvety smooth DNA is something that is important to Juicy Couture and KRAFT Real Mayo, making this partnership an unexpected yet natural fit,” said Bailey Schaefer, Senior Manager, Brand Partnerships at Authentic Brands Group (ABG), owner of the Juicy Couture brand. “We’re thrilled to partner with KRAFT Real Mayo on this incredibly fun collaboration that takes Juicy Couture to next level deliciousness.”
“The Smooth Lover’s” collection is available for purchase exclusively at mayocouture.com for $150.00, with sizes ranging from XS-XL. Those unable to get their hands on the collection during the pre-order drop launching today will have another chance on Friday, November 4, 2022, when we will release more inventory. Fans flaunt their #MAYOCOUTURE by following and tagging @realkraftmayo and @juicycouture.
About the Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.
About Juicy Couture
Juicy Couture is an LA lifestyle brand infused with casual glamor and an irreverent attitude, designed for girls all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the everyday and delivers an element of surprise in all of its designs. Identified as a casual luxury brand, Juicy Couture offers apparel for women, girls and babies, as well as handbags, shoes, intimates, swimwear, accessories and jewelry. The brand is available in 60-plus freestanding stores and select department stores in approximately 94 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East. Its fragrance offerings are ranked among the world’s top prestige fragrances and are available in 25,000 points of sale.
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, with offices around the world, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and in more than 9,100 freestanding stores and shop-in-shops around the world.
ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media.
ABG’s portfolio of iconic and world-renowned brands generates more than $24 billion in global annual retail sales, and includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick's of Hollywood®, Adrienne Vittadini®, Van Heusen®, Arrow®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®.
