Heinz®, America’s Favorite Ketchup®, Launches “Tip for Heinz” To Help Fans Fight the Restaurant Condiment Woes

Rhea-AI Summary

Heinz has launched a unique initiative called “Tip For Heinz,” committing $125,000 to reimburse fans who leave a tip for their favorite ketchup at restaurants. This program stems from a survey revealing that 75% of North Americans prefer Heinz which they report feeling disappointed when it's not available. Patrons can tip an extra $1 and submit their receipts to receive a reimbursement up to $20. Additionally, Heinz will provide a free year's supply of ketchup to the first ten restaurants that adopt Heinz ketchup, aiming to elevate customer satisfaction.

Positive

• Innovative marketing initiative with 'Tip For Heinz' could enhance brand loyalty.
• Total reimbursement of $125,000 shows commitment to customer satisfaction.
• High preference for Heinz ketchup indicated by 75% of respondents.

Negative

• None.

Heinz commits $125,000 to reimburse ketchup lovers’ tips (and meals!) when patrons tell restaurants their current ketchup isn’t cutting it

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--

Three in four North Americans prefer Heinz^® Ketchup when dining out, yet nearly half feel there is nothing they can do when restaurants don’t carry their beloved condiment, according to a recent survey. Even more, the word used most to describe respondents’ feelings when a restaurant doesn’t serve Heinz was ‘disappointment.’¹ Heinz, America’s Favorite Ketchup^®, announces today, “Tip For Heinz,” a first-of-its-kind program that emboldens fans to enact change and end their condiment disappointment for good.

Heinz launches first-of-its-kind program, “Tip for Heinz,” giving condiment fans who are tired of dining out with generic ketchup a voice to enact change. (Photo: Business Wire)

Now through December 21, ketchup fans can leave restaurants a ‘Tip for Heinz’ to send a subtle, yet powerful message requesting their preferred ketchup. Simply add an extra $1 ‘Tip for Heinz’ to your receipt, share a photo of the receipt on Instagram with #TipforHeinz and #sweepstakes or submit directly to www.tipforheinz.com for full gratuity reimbursement up to $20, and for a lucky few, Heinz will pick up the full tab too! Heinz is committing a total of $125,000 to cover these gratuities and meals.

“Gone are the days of subjecting delicious foods to subpar ketchup. We support Americans who demand more from the condiments restaurants serve, and ‘Tip for Heinz’ aims to elevate fans’ voices for their preferred ketchup,” says Jacqueline Chao, Senior Brand Manager, Heinz. “Together with fellow ketchup lovers, we hope to work towards a future where fans can expect the unmistakably delicious taste of Heinz whenever they dine out.”

To begin ending this widespread dissatisfaction, Heinz is offering to provide a FREE year’s supply of ketchup to the first ten restaurant locations that take the ‘tip’ and trade up their ketchup. In addition to restaurants making the swap, Heinz superfans will be reminded to “Tip for Heinz” while they are on their way to dine out through large-scale out-of-home placements in Times Square and via billboards in Chicago. They will also be encouraged to participate and enter on the site or through Instagram and TikTok, in a first-to-market media execution.

To learn more about “Tip for Heinz” and stop your suffering, follow @Heinz on Instagram and @Heinz_US on TikTok, and for more details and official rules and restrictions, head to www.tipforheinz.com.

¹According to a recent survey Heinz commissioned polling 1,372 participants.

About the Kraft HEINZ Company

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221130005202/en/

The Kraft Heinz Company

Alexandra Lieberman

Alexandra.Lieberman@KraftHeinz.com

Zeno Group

heinz@zenogroup.com

Source: Kraft HEINZ Company

FAQ

What is the 'Tip For Heinz' program about?

The 'Tip For Heinz' program allows customers to leave an extra tip for their preferred ketchup, with Heinz reimbursing up to $20 on submitted receipts.

How much money is Heinz committing to the 'Tip For Heinz' initiative?

Heinz is committing a total of $125,000 to reimburse customers participating in the 'Tip For Heinz' program.

What percentage of North Americans prefer Heinz ketchup?

According to a recent survey, 75% of North Americans prefer Heinz ketchup when dining out.

What rewards are available for restaurants participating in the 'Tip For Heinz' program?

Heinz will offer a free year's supply of ketchup to the first ten restaurants that adopt Heinz ketchup as part of the program.

When does the 'Tip For Heinz' program end?

The 'Tip For Heinz' program is running until December 21.