Capri Sun® Cuts Sugar by an Average of 40 Percent Across Its Entire Original Juice Drink Portfolio, Using Monk Fruit Concentrate to Maintain Iconic Taste Kids Love

Rhea-AI Summary

Capri Sun, a brand under Kraft Heinz, announced a major reformulation of its original juice drink, reducing total sugars by an average of 40%. Each serving will now contain 8g of total sugars and 5g of added sugars, aiming to meet growing parental demand for healthier options. The new product, using monk fruit concentrate, will hit shelves in August 2022 with updated packaging. This initiative marks the brand's largest renovation since its launch in 1986 and underscores Kraft Heinz's commitment to innovation and sustainability.

Positive

• 40% reduction in total sugars enhances product appeal to health-conscious consumers.
• Utilization of monk fruit concentrate maintains product taste while lowering sugar content.
• Largest product reformulation since 1986 demonstrates commitment to innovation.
• Aligns with Kraft Heinz's ESG goals and transformation journey.

Negative

• None.

New Recipe Reduces Total Sugars to An Average of 8g and Added Sugars to 5g Per Serving

CHICAGO, July 28, 2022 /PRNewswire/ -- Capri Sun, the iconic brand kids and families have loved for generations, announced today the roll-out of its original juice drink pouches with an average of 40 percent less sugar than the current product. Each single serving will now have on average, 8g of total sugars and 5g of added sugars. All flavors will hit retailer shelves this August in new packaging highlighting the reduction.

Capri Sun, a Kraft Heinz Company brand, spent several years perfecting the reformulation to achieve a significant decrease in sugar while maintaining the iconic, delicious taste that earned Capri Sun the title of kids' #1 favorite juice drink. Still with great taste kids love, the major unlock was using monk fruit concentrate, a natural sweetener that is gaining popularity in the food and beverage industry.

The move was driven by parents' ever-increasing focus to reduce their kids' sugar intake. 

"Sugar, especially in the beverage category, is a major pain point for parents," said Erica Watkins, Associate Brand Director for Capri Sun. "As a category leader and kids #1 favorite juice drink, it was critical that the renovation meet our brand's size and scale without compromising either our iconic taste or our commitment to using all natural ingredients."

This is the largest renovation Capri Sun has implemented since it first launched in 1986. It also marks a major milestone for the Kraft Heinz Company in its transformation journey to innovate across its portfolio and achieve one of its key ESG goals.

For more information on the reformulation and nutrition facts, visit www.caprisun.com or follow on social media at Facebook and Instagram @CapriSun and Twitter @Capri_Sun.

*this product, average 8g total sugars; leading regular juice drinks, 19g total sugars per 6fl oz serving.

ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

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SOURCE Capri Sun

FAQ

What changes has Capri Sun made to its juice drink?

Capri Sun has reduced total sugars by 40%, bringing them to an average of 8g per serving and added sugars to 5g.

When will the new Capri Sun juice drink be available?

The reformulated juice drink will be available in August 2022.

What natural ingredient is used in the new Capri Sun recipe?

The new recipe uses monk fruit concentrate to achieve a lower sugar content.

Why did Capri Sun reformulate its juice drink?

The reformulation was driven by parents' focus on reducing children's sugar intake.

Is this the first time Capri Sun has changed its recipe?

No, this is the largest reformulation since Capri Sun was launched in 1986.

How does this reformulation align with Kraft Heinz's goals?

The changes are part of Kraft Heinz's commitment to innovation and achieving key ESG objectives.