Capri Sun Goes Beyond the Pouch: Launches New Multi-Serve Format with 32 Pouches’ Worth of Classic Fruit Punch Flavor
Marking the first innovation in nearly a decade, the 96-oz. Capri Sun Multi-Serve bottles deliver on decades-long fan demand for a larger size

Just in time for summer, Capri Sun launches 96 oz. bottles at club retailers nationwide in response to fan demand. (Photo: Business Wire)
As the brand behind the number one kids’ drink in America, Capri Sun pouches have largely been for on-the-go occasions. Now, Capri Sun Multi-Serve is bringing this fan favorite taste to everyone, particularly to the kitchen table in an additional convenient format to enjoy with families and bigger groups. Now available exclusively at BJ’s Wholesale Club, Sam’s Club and select Costco locations, Capri Sun Multi-Serve delivers great value as a convenient two-pack with 32 pouches’ worth of juice.
“With this larger format, everyone, including kids at heart, can bring a piece of their epic childhood to parties, summer gatherings and even dinnertime at home,” said Jordan Mann, Senior Brand Manager, Capri Sun. “We’re now able to delight those fans that grew up on Capri Sun with an offering that suits their needs. They’ve outgrown the serving size of the pouch, but not their love for Capri Sun.”
The launch of Capri Sun Multi-Serve marks the brand’s expansion in the
To learn more about Capri Sun’s latest product innovation, follow @caprisun on Instagram and @caprisun_usa on TikTok.
1 Capri Sun Call Center (2023)
2 Circana, L52 ending 3-31-24
3 Beverage Industry (2023)
About the Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately
View source version on businesswire.com: https://www.businesswire.com/news/home/20240515702119/en/
Hannah Donohue
The Kraft Heinz Company
Hannah.Donohue@kraftheinz.com
Alyssa Schor
Zeno Group
Alyssa.Schor@zenogroup.com
Source: The Kraft Heinz Company