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Dr Pepper® Announces the Winners of the 16th Annual Dr Pepper Tuition Giveaway

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Dr Pepper announced the winners of its 16th annual Tuition Giveaway during the College Football Conference Championship games. Four students were awarded $100,000 each in tuition funds after competing in a football-throwing contest at various championship games. The competition, which has awarded over $19 million in educational support over 30 years, featured eight finalists competing at the ACC, Big 12, SEC, and Big Ten championships.

Winners included students from Baylor University, Lincoln Memorial University, California State Polytechnic University Pomona, and Salem State University. The contestants were selected based on their academic and professional goals submissions, with winners expressing aspirations ranging from veterinary medicine to making healthcare more accessible.

Dr Pepper ha annunciato i vincitori del suo 16° annuale Tuition Giveaway durante le finali del Campionato di Football Universitario. Quattro studenti sono stati premiati con 100.000 dollari ciascuno in fondi per la retta dopo aver partecipato a una competizione di lancio del pallone in vari giochi di campionato. La competizione, che ha premiato oltre 19 milioni di dollari in supporto educativo in 30 anni, ha visto otto finalisti competere nei campionati ACC, Big 12, SEC e Big Ten.

I vincitori includevano studenti della Baylor University, della Lincoln Memorial University, della California State Polytechnic University Pomona e della Salem State University. I concorrenti sono stati selezionati in base alle loro aspirazioni accademiche e professionali, con i vincitori che hanno espresso aspirazioni che spaziano dalla medicina veterinaria a rendere l'assistenza sanitaria più accessibile.

Dr Pepper anunció a los ganadores de su 16ª entrega anual de becas durante los juegos del Campeonato de Fútbol Universitario. Cuatro estudiantes fueron premiados con 100,000 dólares cada uno en fondos para matrícula tras competir en un concurso de lanzamiento de fútbol en varios juegos de campeonato. La competencia, que ha otorgado más de 19 millones de dólares en apoyo educativo durante 30 años, contó con ocho finalistas en los campeonatos ACC, Big 12, SEC y Big Ten.

Los ganadores incluyeron estudiantes de la Baylor University, Lincoln Memorial University, California State Polytechnic University Pomona y Salem State University. Los concursantes fueron seleccionados en función de sus presentaciones sobre metas académicas y profesionales, con los ganadores expresando aspiraciones que van desde la medicina veterinaria hasta hacer la atención médica más accesible.

닥터 페퍼는 대학 미식축구 챔피언십 경기 동안 제16회 장학금 경품 행사의 수상자를 발표했습니다. 네 명의 학생이 각 10만 달러의 학비 지원금을 받고, 여러 챔피언십 경기에서의 공 던지기 대회에 참가한 결과 수상자로 선정되었습니다. 30년 동안 1900만 달러 이상의 교육 지원금을 수여한 이 대회는 ACC, Big 12, SEC 및 Big Ten 챔피언십에서 경쟁한 여덟 명의 결선 진출자를 featured했습니다.

수상자에는 Baylor University, Lincoln Memorial University, California State Polytechnic University Pomona 및 Salem State University의 학생들이 포함되었습니다. 참가자는 학업 및 직업 목표 제출을 기준으로 선정되었으며, 수상자들은 수의학에서부터 의료 접근성을 높이는 것까지 다양한 포부를 표현했습니다.

Dr Pepper a annoncé les gagnants de son 16ème tirage au sort de bourses lors des finales du championnat de football universitaire. Quatre étudiants ont été récompensés chacun avec 100 000 $ en fonds de scolarité après avoir participé à un concours de lancer de football lors de divers matchs de championnat. La compétition, qui a octroyé plus de 19 millions de dollars en soutien éducatif au cours de 30 ans, a vu huit finalistes s'affronter lors des championnats ACC, Big 12, SEC et Big Ten.

Les gagnants comprenaient des étudiants de la Baylor University, de la Lincoln Memorial University, de la California State Polytechnic University Pomona et de la Salem State University. Les candidats ont été sélectionnés en fonction de leurs soumissions concernant leurs objectifs académiques et professionnels, les gagnants exprimant des aspirations allant de la médecine vétérinaire à rendre les soins de santé plus accessibles.

Dr Pepper gab die Gewinner seines 16. jährlichen Stipendiengiveaways während der College Football Conference Championship Spiele bekannt. Vier Studenten wurden mit jeweils 100.000 Dollar an Studiengebühren ausgezeichnet, nachdem sie an einem Fußballwurf-Wettbewerb während der verschiedenen Meisterschaftsspiele teilgenommen hatten. Der Wettbewerb, der in 30 Jahren über 19 Millionen Dollar an Bildungshilfe vergeben hat, sah acht Finalisten, die in den ACC-, Big 12-, SEC- und Big Ten-Meisterschaften antraten.

Zu den Gewinnern gehörten Studenten der Baylor University, der Lincoln Memorial University, der California State Polytechnic University Pomona und der Salem State University. Die Teilnehmer wurden basierend auf ihren Einsendungen zu akademischen und beruflichen Zielen ausgewählt, wobei die Gewinner Aspirationen äußerten, die von der Tiermedizin bis zur Verbesserung der Zugänglichkeit im Gesundheitswesen reichen.

Positive
  • Successful completion of major marketing campaign enhancing brand visibility through college sports
  • Demonstrated long-term commitment to education support with $19 million awarded over 30 years
Negative
  • None.

Insights

This tuition giveaway program, while philanthropic, has minimal direct impact on KDP's financial performance or stock value. The $400,000 total awarded represents less than 0.01% of KDP's market cap. However, the program demonstrates smart brand marketing by associating Dr Pepper with college football and education - two highly valued aspects of American culture. The 30-year history of giving $19 million in tuition shows long-term commitment to corporate social responsibility, which can positively influence brand perception and customer loyalty. The timing during high-profile championship games maximizes media exposure and brand visibility, though the marketing ROI isn't substantial enough to move the needle on KDP's valuation.

Four College Students Received $100,000 Tuition Award

FRISCO, Texas, Dec. 9, 2024 /PRNewswire/ -- Dr Pepper®, part of the Keurig Dr Pepper portfolio of brands, today announced the student winners of the 16th annual Dr Pepper Tuition Giveaway, who were each awarded $100,000 in tuition funds during the College Football Conference Championship games on Saturday, December 7th. Eight finalists participated in the Dr Pepper Tuition Giveaway at the ACC, Big 12, SEC, and Big Ten championship games, competing to see who could throw the most footballs into an oversized Dr Pepper can in 30 seconds.

Having awarded more than $19 million to support student's educational goals in the past 30 years, Dr Pepper remains dedicated to helping students pursue their academic dreams.

"It's great to be back on the field for the annual Dr Pepper Tuition Giveaway," said Derek Dabrowski, Senior Vice President of Brand Marketing at Keurig Dr Pepper. "Each year, Dr Pepper celebrates college football all season long and recognizes students who demonstrate outstanding leadership and a passion for making a difference in their communities. We congratulate all of the winners and participants in this year's program."

Grand prize winners and runners-up include:

ACC

  • Winner: Miller, Baylor University 
  • Runner-up: Ajani, Worcester Polytechnic Institute

Big 12

  • Winner: Colleen, Lincoln Memorial University
  • Runner-up: Joy, Spelman College

SEC

  • Winner: Christian, California State Polytechnic University Pomona
  • Runner-up: Jacob, Pacific University

Big Ten 

  • Winner: Nyah, Salem State University
  • Runner-up: Drew, Duke University

"Winning the Dr Pepper Tuition Giveaway was an unbelievable experience," said Christian, an aspiring veterinarian at California State Polytechnic University Pomona. "These funds will make a huge difference for me as I chase my dream of graduating from veterinary school and earning the first doctorate in my family. This tuition money will help me tremendously given the high estimated costs of vet school. I am very grateful to Dr Pepper for this opportunity."

In the entry submissions, students were asked to share their academic and professional goals and how the awarded tuition will impact their lives. In her submission, Big 12 Championship winner, Colleen, shared that she hopes to one day break down financial barriers in medicine, and make healthcare more accessible to those who need it. "Winning $100,000 in tuition at the Dr Pepper Tuition Giveaway is life changing. Last year, I lost my father to a preventative condition. I am more dedicated than ever to helping people seek early care. I am deeply appreciative of Dr Pepper's continued efforts to help me, and many other students like me, chase our dreams." 

Visit www.drpepper.com/tuition/ to learn more and join the conversation by following @DrPepper on Instagram, TikTok, and Facebook.

About Dr Pepper®

Dr Pepper®, a brand of Keurig Dr Pepper, Inc. (KDP), is the oldest major soft drink in the United States. Since 1885, the twenty-three flavors of Dr Pepper® have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Diet, Caffeine Free, Cherry, Zero Sugar, Cream Soda, and Strawberries & Cream varieties. For more information, visit DrPepper.com or keurigdrpepper.com. For the brand's latest news and updates, follow Dr Pepper® at Facebook.com/DrPepper, Instagram.com/DrPepper or TikTok.com/DrPepper.

About Keurig Dr Pepper, Inc.

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. With annual revenue of approximately $15 billion, we hold leadership positions in beverage categories including soft drinks, coffee, tea, water, juice, and mixers, and have the #1 single serve coffee brewing system in the U.S. and Canada. Our innovative partnership model builds emerging growth platforms in categories such as premium coffee, energy, sports hydration, and ready-to-drink coffee. Our brands include Keurig®, Dr Pepper®, Canada Dry®, Mott's®, A&W®, Snapple®, Peñafiel®, 7UP®, Green Mountain Coffee Roasters®, Clamato®, Core Hydration® and The Original Donut Shop®. Driven by a purpose to Drink Well. Do Good., our 28,000 employees aim to enhance the experience of every beverage occasion and to make a positive impact for people, communities, and the planet. For more information, visit www.keurigdrpepper.com and follow us on LinkedIn.

CONTACT: drpepper@havasformula.com

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SOURCE Keurig Dr Pepper

FAQ

How much did Dr Pepper (KDP) award in tuition during the 2024 Championship Games?

Dr Pepper awarded $100,000 in tuition to each of four winners, totaling $400,000 during the 2024 College Football Conference Championship games.

Which universities won Dr Pepper's (KDP) 2024 Tuition Giveaway?

The winning students were from Baylor University, Lincoln Memorial University, California State Polytechnic University Pomona, and Salem State University.

How much has Dr Pepper (KDP) awarded in total through their tuition program?

Dr Pepper has awarded more than $19 million to support students' educational goals over the past 30 years.

What was the competition format for Dr Pepper's (KDP) 2024 Tuition Giveaway?

Contestants had to throw the most footballs into an oversized Dr Pepper can in 30 seconds during the ACC, Big 12, SEC, and Big Ten championship games.

Keurig Dr Pepper Inc.

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