Wish Granted. The MorningStar Farms® Riblets Are Back

Rhea-AI Summary

MorningStar Farms (MSF) announces the return of their vegan Riblets, the #1 most-requested item, after over five years. The 'Return Tour' will reward loyal fans and welcome new ones, with nationwide retail availability set for Spring 2024. Joe Beauprez, Senior Director of Marketing, Frozen Foods, emphasizes the overwhelming demand and the permanent nature of the return.

The #1 most-requested item, MorningStar Farms® vegan Riblets, embarks on a "Return Tour" and unlike other elusive rib options, Riblets are here to stay.

CHICAGO, Nov. 9, 2023 /PRNewswire/ -- To all the fast-food rib-loving enthusiasts out there, gone are the days of waiting a whole year to enjoy a saucy sandwich only to say farewell, yet again. If you're tired of certain sandwiches playing with your emotions, it's time to ditch the drive-thru lane and simply head down the freezer aisle for MorningStar Farms® instead. 

Riblets - the #1 most requested item from MorningStar Farms® – is finally making a comeback nationwide after over five years, and we know everyone from meat lovers to flexitarians to vegans will be loving it all year long.

Riblets is embarking on a "Return Tour" to reward loyal Riblets fans and welcome new ones, leading up to the nationwide return to retail in Spring 2024.

"MorningStar Farms Riblets left shelves in 2018 and ever since then, loyal fans have petitioned, begged, and demanded to get Riblets back in their lives," said Joe Beauprez, Senior Director of Marketing, Frozen Foods. "You asked. We've answered. Unlike certain fast-food sandwiches, there's nothing 'limited' about this return – Riblets are here to stay." 

MorningStar Farms® Riblets will be returning to shelves in Spring 2024 in two tasty sauces, Sweet BBQ and Korean BBQ, and come in a convenient, ready to cook and serve tray of 2 riblets for an SRP of $8.79. Enjoy with a fork, with your fingers, or even with pickles and onions on a homestyle bun (wink wink). Packed with 26 grams of protein, these vegan Riblets are tender and juicy, with a sweet and tangy flavor that will keep you coming back for more. 

Stay tuned for more news from MorningStar Farms and a chance to get first dibs on these "ribs" very soon. 

About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. 

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SOURCE Kellanova

FAQ

What is the most-requested item returning from MorningStar Farms?

MorningStar Farms' vegan Riblets, which have been absent for over five years, are making a nationwide return in Spring 2024.

Who is leading the 'Return Tour' for Riblets?

Joe Beauprez, Senior Director of Marketing, Frozen Foods, is spearheading the 'Return Tour' for Riblets.

When will the Riblets be available nationwide?

The vegan Riblets from MorningStar Farms are set to be available nationwide in Spring 2024.

What led to the decision to bring back Riblets?

Loyal fans' overwhelming demand and petitions have led to the decision to bring back Riblets after over five years.