PRINGLES® AND MILLER LITE: TWO OF AMERICA'S FAVORITE COOKOUT STAPLES COMBINE THEIR ICONIC 'CRISP' FLAVORS FOR THE SNACK OF THE SUMMER
Kellanova (NYSE: K) has announced a strategic collaboration with Miller Lite to launch -edition Pringles flavors combining beer and barbecue tastes. The new product line features two variants: Pringles x Miller Lite Beer Can Chicken and Pringles x Miller Lite Grilled Beer Brat.
The Beer Can Chicken flavor combines savory roasted chicken with garlic and onion notes, while the Grilled Beer Brat features smokey flavors with black pepper, caramelized onion, and brown spice. Both variants incorporate Miller Lite's signature hoppy, malt beer aroma.
The -edition flavors will be available nationwide starting May 2025 while supplies last. This innovation represents the first-of-its-kind collaboration between these two brands, aimed at capturing the essence of summer cookouts in snack form.
Kellanova (NYSE: K) ha annunciato una collaborazione strategica con Miller Lite per lanciare gusti di Pringles in edizione limitata che combinano sapori di birra e barbecue. La nuova linea di prodotti presenta due varianti: Pringles x Miller Lite Beer Can Chicken e Pringles x Miller Lite Grilled Beer Brat.
Il gusto Beer Can Chicken unisce il sapore del pollo arrosto con note di aglio e cipolla, mentre il Grilled Beer Brat offre sapori affumicati con pepe nero, cipolla caramellata e spezie scure. Entrambe le varianti incorporano l'aroma caratteristico della birra hoppy e maltata di Miller Lite.
I gusti in edizione limitata saranno disponibili a livello nazionale a partire da maggio 2025 fino a esaurimento scorte. Questa innovazione rappresenta la prima collaborazione del suo genere tra questi due marchi, pensata per catturare l'essenza delle grigliate estive in forma di snack.
Kellanova (NYSE: K) ha anunciado una colaboración estratégica con Miller Lite para lanzar sabores de Pringles en edición limitada que combinan los sabores de cerveza y barbacoa. La nueva línea de productos presenta dos variantes: Pringles x Miller Lite Beer Can Chicken y Pringles x Miller Lite Grilled Beer Brat.
El sabor Beer Can Chicken combina pollo asado con notas de ajo y cebolla, mientras que el Grilled Beer Brat ofrece sabores ahumados con pimienta negra, cebolla caramelizada y especias oscuras. Ambas variantes incorporan el aroma característico de la cerveza lupulada y malteada de Miller Lite.
Los sabores en edición limitada estarán disponibles a nivel nacional a partir de mayo de 2025 hasta agotar existencias. Esta innovación representa la primera colaboración de este tipo entre estas dos marcas, destinada a capturar la esencia de las parrilladas de verano en forma de snack.
Kellanova (NYSE: K)는 Miller Lite와 전략적 협업을 발표하며 맥주와 바비큐 맛을 결합한 한정판 Pringles 맛을 출시합니다. 새로운 제품 라인에는 Pringles x Miller Lite Beer Can Chicken과 Pringles x Miller Lite Grilled Beer Brat 두 가지 변종이 포함되어 있습니다.
Beer Can Chicken 맛은 구운 치킨에 마늘과 양파의 풍미를 더했고, Grilled Beer Brat는 흑후추, 캐러멜라이즈드 양파, 갈색 향신료가 어우러진 훈제 맛을 특징으로 합니다. 두 변종 모두 Miller Lite의 특유의 홉과 몰트 맥주 향을 담고 있습니다.
한정판 맛은 2025년 5월부터 전국적으로 공급되는 한 판매될 예정입니다. 이번 혁신은 두 브랜드 간 최초의 협업으로, 여름 바비큐의 정수를 스낵 형태로 담아내는 것을 목표로 합니다.
Kellanova (NYSE: K) a annoncé une collaboration stratégique avec Miller Lite pour lancer des saveurs Pringles en édition limitée combinant les goûts de la bière et du barbecue. La nouvelle gamme comprend deux variantes : Pringles x Miller Lite Beer Can Chicken et Pringles x Miller Lite Grilled Beer Brat.
La saveur Beer Can Chicken associe le poulet rôti savoureux avec des notes d’ail et d’oignon, tandis que la Grilled Beer Brat propose des saveurs fumées avec du poivre noir, de l’oignon caramélisé et des épices brunes. Les deux variantes intègrent l’arôme caractéristique de la bière maltée et houblonnée de Miller Lite.
Ces saveurs en édition limitée seront disponibles à l’échelle nationale à partir de mai 2025, dans la limite des stocks. Cette innovation représente une collaboration inédite entre ces deux marques, visant à capturer l’essence des barbecues d’été sous forme de snack.
Kellanova (NYSE: K) hat eine strategische Zusammenarbeit mit Miller Lite angekündigt, um limitierte Pringles-Geschmacksrichtungen zu lancieren, die Bier- und Barbecue-Aromen kombinieren. Die neue Produktlinie umfasst zwei Varianten: Pringles x Miller Lite Beer Can Chicken und Pringles x Miller Lite Grilled Beer Brat.
Der Geschmack Beer Can Chicken verbindet herzhaftes Brathähnchen mit Knoblauch- und Zwiebelnoten, während die Grilled Beer Brat rauchige Aromen mit schwarzem Pfeffer, karamellisierten Zwiebeln und braunen Gewürzen bietet. Beide Varianten enthalten das charakteristische hopfig-malzige Bieraroma von Miller Lite.
Die limitierten Geschmacksrichtungen sind ab Mai 2025 landesweit erhältlich, solange der Vorrat reicht. Diese Innovation stellt die erste Zusammenarbeit dieser Art zwischen den beiden Marken dar und soll die Essenz von Sommergrillfesten in Snackform einfangen.
- Strategic partnership with major beer brand Miller Lite expands market reach
- Product innovation demonstrates brand strength in premium snack segment
- Timing aligned with summer season to maximize sales potential
- Nationwide distribution ensures broad market coverage
- -time offering may restrict revenue potential
- Success dependent on consumer acceptance of unusual flavor combinations
Brand new flavors bring summer staples together for a first-of-its-kind flavor innovation from Pringles
No need for a grill—limited-edition Pringles x Miller Lite crisps perfectly combine your favorite beer-infused barbeque staples, bringing all the best flavors of a cookout into a single can of snackable crisps. From Beer Can Chicken to Grilled Beer Brat, each mouthwatering Pringles flavor tastes like your favorite grilled foods and tantalizes taste buds with Miller Lite's hoppy, malt beer aroma.
"At Pringles, we're dedicated to bringing new, unexpected flavors that both surprise and satisfy our fans' cravings to the market, no matter the occasion," said Mauricio Jenkins, US Head of Marketing for Pringles. "That's why we came together with the brewing geniuses at Miller Lite to bring our two iconic brands together. These crisps marry the best flavors of summer into one delicious bite that we can't wait for fans to experience. We hope the new flavors kick off grilling season on a deliciously crispy note."
The iconic flavors synonymous with cookout season include:
- Pringles® x Miller Lite Beer Can Chicken deliciously combines the flavor of savory roasted chicken complete with notes of garlic and onion with the authentic flavor of the Original Light Beer.
- Pringles® x Miller Lite Grilled Beer Brat has that smokey grilled brat flavor you know and love, with notes of black pepper, caramelized onion and brown spice. The authentic flavor of the Original Light Beer comes through in a hoppy, malt beer aroma.
"Whether or not you're a grill-master, who doesn't enjoy a beer and crisps as a summer snack?" said Ann Legan, VP of Marketing, Miller Family of Brands. "We know fans already infuse Miller Lite's iconic flavor into grilled staples, so bringing those same flavors into an ultimate savory snack with Pringles felt like a seamless fit for fans to snack on at their backyard barbecues this summer. We hope our fans everywhere get the chance to try them."
This grilling season, fans can get their hands on both Pringles x Miller Lite Beer Can Chicken and Pringles x Miller Lite Grilled Beer Brat at retailers nationwide starting in May, available while supplies last. Visit Pringles.com to find the flavors at a store near you and follow @Pringles on your favorite social media platforms for more information and to keep up with the latest news.
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.
Molson Coors Beverage Company is a publicly traded company that operates through its
CONTACTS:
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media.hotline@kellanova.com
Weber Shandwick
Shae Feldman
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SFeldman@webershandwick.com
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