NEW RICE KRISPIES TREATS® BLISS RAISES THE 'BAR' ON SALTY-SWEET INDULGENCE
Kellogg's is launching a new premium line called Rice Krispies Treats Bliss, featuring multi-topping marshmallow treats in two flavors: Chocolate Sea Salt Pretzel and Caramel Sea Salt Pretzel. The new products combine the classic crispy rice and marshmallow base with gourmet toppings including semi-sweet chocolate chunks or caramel-flavored chips, and candied sea salt pretzels.
The innovation was inspired by fans' homemade creations featuring various mix-ins. The new premium treats will be available nationwide starting April 2025, priced at $3.99 for a 6-count box. The company indicates these two flavors are just the beginning of a new series of decadent textural combinations planned for the brand.
Kellogg's lancia una nuova linea premium chiamata Rice Krispies Treats Bliss, che presenta dolcetti di marshmallow con molteplici guarnizioni in due gusti: Chocolate Sea Salt Pretzel e Caramel Sea Salt Pretzel. I nuovi prodotti combinano la classica base di riso croccante e marshmallow con guarnizioni gourmet, tra cui pezzi di cioccolato semi-dolce o gocce di caramello, e pretzel salati canditi.
L'innovazione è stata ispirata dalle creazioni fatte in casa dai fan, che presentano vari ingredienti. I nuovi dolcetti premium saranno disponibili in tutto il paese a partire da aprile 2025, al prezzo di $3.99 per una confezione da 6 pezzi. L'azienda indica che questi due gusti sono solo l'inizio di una nuova serie di combinazioni testurali decadentali previste per il marchio.
Kellogg's lanza una nueva línea premium llamada Rice Krispies Treats Bliss, que presenta golosinas de malvavisco con múltiples coberturas en dos sabores: Chocolate Sea Salt Pretzel y Caramel Sea Salt Pretzel. Los nuevos productos combinan la clásica base de arroz crujiente y malvavisco con coberturas gourmet que incluyen trozos de chocolate semi-amargo o chips de caramelo, y pretzels de sal marina caramelizados.
La innovación fue inspirada por las creaciones caseras de los fanáticos que presentan varios ingredientes. Las nuevas golosinas premium estarán disponibles a nivel nacional a partir de abril de 2025, a un precio de $3.99 por una caja de 6 unidades. La empresa indica que estos dos sabores son solo el comienzo de una nueva serie de combinaciones texturales decadentes planeadas para la marca.
켈로그가 Rice Krispies Treats Bliss라는 새로운 프리미엄 라인을 출시합니다. 이 라인은 두 가지 맛의 여러 가지 토핑이 있는 마시멜로 간식인 Chocolate Sea Salt Pretzel과 Caramel Sea Salt Pretzel를 특징으로 합니다. 새로운 제품은 클래식한 바삭한 쌀과 마시멜로 기반에 반달콤한 초콜릿 조각이나 카라멜 맛 칩, 그리고 설탕에 절인 바다 소금 프레첼 같은 고급 토핑을 결합합니다.
이 혁신은 팬들이 다양한 믹스를 사용하여 만든 홈메이드 창작물에서 영감을 받았습니다. 새로운 프리미엄 간식은 2025년 4월부터 전국적으로 판매되며, 6개들이 상자에 대해 $3.99의 가격으로 제공됩니다. 이 회사는 이 두 가지 맛이 브랜드를 위한 새로운 호화로운 식감 조합 시리즈의 시작에 불과하다고 밝혔습니다.
Kellogg's lance une nouvelle ligne premium appelée Rice Krispies Treats Bliss, qui propose des friandises en guimauve avec plusieurs garnitures dans deux saveurs : Chocolate Sea Salt Pretzel et Caramel Sea Salt Pretzel. Les nouveaux produits combinent la base classique de riz soufflé et de guimauve avec des garnitures gastronomiques, y compris des morceaux de chocolat semi-sucré ou des pépites de caramel, et des bretzels au sel de mer caramélisés.
L'innovation a été inspirée par les créations faites maison des fans, qui présentent divers ingrédients. Les nouvelles friandises premium seront disponibles à l'échelle nationale à partir d'avril 2025, au prix de 3,99 $ pour une boîte de 6 unités. L'entreprise indique que ces deux saveurs ne sont que le début d'une nouvelle série de combinaisons texturales décadentes prévues pour la marque.
Kellogg's bringt eine neue Premium-Linie namens Rice Krispies Treats Bliss auf den Markt, die mit verschiedenen Toppings versehene Marshmallow-Leckereien in zwei Geschmacksrichtungen präsentiert: Chocolate Sea Salt Pretzel und Caramel Sea Salt Pretzel. Die neuen Produkte kombinieren die klassische Basis aus knusprigem Reis und Marshmallow mit Gourmet-Toppings, darunter halb-süße Schokoladenstückchen oder Karamellgeschmack-Chips sowie kandierte Brezeln mit Meersalz.
Die Innovation wurde von den hausgemachten Kreationen der Fans inspiriert, die verschiedene Zutaten enthalten. Die neuen Premium-Leckereien werden ab April 2025 landesweit erhältlich sein und kosten 3,99 $ für eine 6er-Packung. Das Unternehmen gibt an, dass diese beiden Geschmacksrichtungen nur der Anfang einer neuen Reihe von dekadenten Texturkombinationen sind, die für die Marke geplant sind.
- Launch of premium product line potentially enabling higher pricing and margins
- Product innovation responding to consumer trends and demands
- Planned expansion of the premium line indicating growth strategy
- Higher price point ($3.99 for 6 bars) may limit mass market appeal
The classic marshmallow treat just got even more decadent with two new fan-inspired flavors
Available in two crave-worthy flavors—Chocolate Sea Salt Pretzel and Caramel Sea Salt Pretzel—Rice Krispies Treats Bliss takes luxe to new levels. Imagine the perfect balance of crispy rice and chewy marshmallow topped with semi-sweet chocolate chunks or caramel-flavored chips, and candied sea salt pretzels, all in one bite. Inspired by homemade creations, this is Rice Krispies Treats like you've never experienced before.
"The new Rice Krispies Treats Bliss flavors reimagine our bars as a canvas for gourmet topping combinations," said Danielle Rappoport, Brand Director for Rice Krispies Treats. "More and more, we're seeing fans elevate their Rice Krispies Treats bars at home with over-the-top mix-ins, from candy to pretzels. With Rice Krispies Treats Bliss, we are bringing those confection-inspired creations straight to shelves, making it easier than ever to enjoy a next-level treat whenever the craving strikes."
Ready to embrace your indulgent side? Rice Krispies Treats Bliss bars will hit snack aisles nationwide starting in April for an SRP of
Follow Rice Krispies Treats on TikTok and Instagram to keep up with the latest snack drops, inspiration, and all things marshmallow magic.
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
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