POP-TARTS® AND CROCS LAUNCH LIMITED-EDITION 'CROC-TARTS' COLLAB FEATURING FIRST-EVER CANDY JIBBITZ™ CHARMS

Rhea-AI Summary

Pop-Tarts and Crocs have teamed up to create Pop-Tarts Croc-Tarts, a limited-edition collaboration that combines flavor and footwear. The collaboration includes custom Crocs Classic Clogs with Pop-Tarts-inspired Jibbitz charms and a box of Unfrosted Strawberry Pop-Tarts with Crocs-shaped candy Jibbitz charms. This collaboration allows fans to express themselves and challenge traditional ideas of where Pop-Tarts can be enjoyed.

Finally, you can put Pop-Tarts® on Crocs and Crocs on Pop-Tarts®

BATTLE CREEK, Mich., Aug. 8, 2023 /PRNewswire/ -- You've never seen a collab quite like this. In an unconventional move to bring fashion and flavor together, Pop-Tarts® and Crocs are teaming up to create Pop-Tarts Croc-Tarts, an ingenious pairing of flavor and footwear that takes advantage of a distinctive feature of both brands: holes.

Limited-edition Pop-Tarts Croc-Tarts come with one pair of custom Crocs Classic Clogs featuring Pop-Tarts-inspired Jibbitz™ charms and a box of Unfrosted Strawberry Pop-Tarts featuring, for the first time ever, Crocs-shaped candy Jibbitz™ charms to eat and decorate atop your pastry. Wear your Pop-Tarts and eat them too.

"Pop-Tarts has been committed to inventive snacking since we first turned toast and jam into an iconic, irresistible toaster pastry, and our latest ingenious collab further lets fans get creative and express themselves while challenging the idea of where Pop-Tarts can show up, and what can show up on a Pop-Tart toaster pastry," said Heidi Ray, Senior Director of Marketing, Pop-Tarts. "When thinking about bringing these two iconic and beloved brands together, we couldn't help but notice the uncanny similarity of the Crocs shoes and Unfrosted Pop-Tarts. We're excited to unveil our newest snacking twist, an interactive experience where fans can add flavor to both using fun and distinct charms."

This Crazy Good experience comes packed up in the Pop-Tarts Croc-Tarts Kit, which comes with everything fans need to enjoy all the Croc-Tarts fun:

• Unfrosted Pop-Tarts with Candy Jibbitz™ Charms to Eat: A box of Unfrosted Strawberry Pop-Tarts and Crocs-shaped strawberry and blueberry-flavored gummy Jibbitz™ charms with edible glue to decorate (and eat!) your unfrosted Pop-Tarts. 
• Crocs with Jibbitz™ Charms to Wear: A pair of iconic Crocs Classic Clogs matching the color of a toasty Unfrosted Pop-Tarts pastry, with Pop-Tarts-themed Jibbitz™ Charms and red strawberry filling-inspired socks for that classic Crocs style with Crazy Good Pop-Tarts flare. The Pop-Tarts Croc-Tarts Jibbitz™ charms designs include Frosted Strawberry and Frosted Wildberry Pop-Tarts, the silver Pop-Tarts foil wrapper, the iconic "Crazy Good" slogan and classic Pop-Tarts logo.

Fans can enter for a chance to purchase the limited-edition Pop-Tarts Croc-Tarts Kit on croc-tarts.com beginning August 9, 2023, at 12 p.m. ET., with three additional drops on August 11, August 16 and August 18. Sixty kits will be available each day during the promotion window, while supplies last. Fans will either receive an email notifying them they were selected to purchase or an email notifying them to try their luck again during the next drop. If you are selected to win the chance to purchase, the kits will be available on a first come-first-served basis, so be sure to act fast before your size sells out! 

Don't forget to follow Pop-Tarts on TikTok and Instagram and follow Crocs on TikTok and Instagram to keep up with the latest on all the Pop-Tarts and Crocs collab fun, learn about new Pop-Tarts Agents of Crazy Good and show us how you rock your Croc-Tarts! 

About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2022 were over $15.3 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's™ Better Days PromiseESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com.

About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for women, men, and children, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. please visit investors.crocs.com. To learn more about our brands, please visit www.crocs.com or www.heydude.com.

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SOURCE Kellogg Company

FAQ

What is the collaboration between Pop-Tarts and Crocs?

The collaboration is called Pop-Tarts Croc-Tarts and it combines flavor and footwear.

What does the collaboration include?

The collaboration includes custom Crocs Classic Clogs with Pop-Tarts-inspired Jibbitz charms and a box of Unfrosted Strawberry Pop-Tarts with Crocs-shaped candy Jibbitz charms.

What is the purpose of the collaboration?

The collaboration allows fans to get creative, express themselves, and challenge traditional ideas of where Pop-Tarts can be enjoyed.

Who is the Senior Director of Marketing at Pop-Tarts?

Heidi Ray is the Senior Director of Marketing at Pop-Tarts.