NORDSTROM REIMAGINES ITS NAMESAKE BRAND, INTRODUCING HIGH QUALITY, STYLE DRIVEN ESSENTIALS

Rhea-AI Summary

Nordstrom unveils a new brand offering timeless, versatile pieces with premium fabrics and details. The collection includes tailored classics and minimalist styles in neutral hues, priced from $29.50-$179. The brand aims to provide functional, dynamic wardrobe essentials inspired by modern utility trends.

Positive

• Nordstrom introduces a new brand featuring high-quality, style-driven essentials.
• The collection includes versatile pieces designed with premium fabrics and details for lasting comfort.
• The brand offers tailored classics and minimalist styles in neutral, seasonless hues.
• Prices range from $29.50 to $179, making the pieces accessible to a wide range of customers.
• The brand draws inspiration from modern utility trends, coastal elements, and neo-classical designs.

Negative

• None.

The new Nordstrom brand reflects timeless pieces with an emphasis on versatile styling, offering approachable silhouettes across Women's and Men's

SEATTLE , March 18, 2024 /PRNewswire/ -- Nordstrom is redefining its namesake brand with a new assortment of high quality, style-driven essentials. The Nordstrom team of designers created styles that reinvent traditional silhouettes to be versatile across occasion, season and individual. Each piece has been designed with an emphasis on premium fabrics and details, ensuring comfort while being crafted to last.

The Nordstrom collections balance tailored classics with minimalist pieces for everyday wear. Styles feature thoughtful design crafted with elevated fabrications creating the foundation for a wardrobe that is functional, dynamic and moves with you for a seamless fit. The brand features structured shapes and reflects neutral, seasonless hues inspired by earth tones like ivory birch, tan travertine, white and black with hints of soft, seasonal colors like green fondant, blue thread, rust spice, and yellow rattan, adding richness and depth to each piece.

The launch collection will include items that are meant to be layered and patterns meant to be mixed, including oversized blazers, tailored pants, cropped jackets, sleek dresses, bold patterned sets and quality basics available in sizes XXS-XXL, at accessible prices from $29.50-$179. Inspired by minimalism and modern utility trends mixed with contemporary coastal and neo-classical elements, Nordstrom will become your new lifestyle uniform.

"The Nordstrom brand is a culmination of the incredible fashion we're inspired by in our work every day along with customer feedback," says Nina Barjesteh, president of Nordstrom Product Group, Nordstrom. "Our goal is to create an assortment of well-designed, style-led essentials and trend right must haves our customers expect from us. Our designers are meticulous about the quality, design details and fit of each piece. Our Nordstrom collections are approachable to wear and accessible in price."

In addition to closet staples, the Nordstrom brand is grounded by shoes that feature simple hardware, elongated shapes, rich leather and quality construction. Each style is created with careful craftmanship to ensure long lasting quality for everyone, whether you work from home, commute to the city, or are looking for a shoe to live in on the weekends. The collection has something for everyone from strappy sandals to mules, ballet flats to espadrilles, available in a range of sizes from 5 to 12 and starting at $69.95. You can also add fun accents to complete any outfit with Nordstrom jewelry and accessories. From hats to earrings, rings to belts, each piece will help bring your style to life.

The Nordstrom brand will be available in Nordstrom stores and on Nordstrom.com, beginning on March 18.  Nordstrom will have seasonal drops for spring, resort, fall and holiday. Nordstrom is here to create ease and convenience, whether you shop in store or online, with affordable pieces that will take you everywhere.

ABOUT NORDSTROM
At Nordstrom, Inc. (NYSE: JWN), we exist to help our customers feel good and look their best. Since starting as a shoe store in 1901, how to best serve customers has been at the center of every decision we make. This heritage of service is the foundation we're building on as we provide convenience and true connection for our customers. Our interconnected model enables us to serve customers when, where and how they want to shop – whether that's in-store at more than 350 Nordstrom, Nordstrom Local and Nordstrom Rack locations or digitally through our Nordstrom and Rack apps and websites. Through it all, we remain committed to leaving the world better than we found it.

Contact:
Kacy Galisdorfer
Senior Specialist, Public Relations
kacy.galisdorfer@nordstrom.com

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SOURCE Nordstrom, Inc.

FAQ

What is the price range of the items in the new Nordstrom collection?

The prices range from $29.50 to $179.

What sizes are available for the Nordstrom pieces?

The items are available in sizes XXS-XXL.

Who is the president of Nordstrom Product Group?

Nina Barjesteh is the president of Nordstrom Product Group.

What is the inspiration behind the new Nordstrom brand?

The brand draws inspiration from minimalism, modern utility trends, coastal, and neo-classical elements.

What is the emphasis of the Nordstrom brand on fabric and details?

The brand focuses on premium fabrics and details to ensure comfort and longevity.