Nordstrom Rack to Open Two New Florida Stores in Melbourne and Sarasota
Nordstrom, Inc. (NYSE: JWN) has announced plans to open two new Nordstrom Rack stores in Florida. The stores will be located in Melbourne and Sarasota, opening in fall 2025 and spring 2026, respectively. The Melbourne store will be a 24,000-square-foot space in The Avenue Viera, while the Sarasota location will be a 27,000-square-foot store in Sarasota Pavilion.
These new stores will offer up to 70% off on-trend apparel, accessories, beauty products, home decor, and shoes from top brands sold at Nordstrom stores. They will also provide services such as online order pickup for Nordstrom.com and NordstromRack.com, easy returns, and alterations at select stores. The expansion aligns with Nordstrom's Closer to You strategy, focusing on delivering a more convenient and interconnected customer experience across stores and digital platforms.
Nordstrom, Inc. (NYSE: JWN) ha annunciato piani per aprire due nuovi negozi Nordstrom Rack in Florida. I negozi saranno situati a Melbourne e Sarasota, aprendo nell'autunno del 2025 e nella primavera del 2026, rispettivamente. Il negozio di Melbourne avrà una superficie di 24.000 piedi quadrati in The Avenue Viera, mentre la location di Sarasota sarà un negozio di 27.000 piedi quadrati nel Sarasota Pavilion.
Questi nuovi negozi offriranno sconti fino al 70% su abbigliamento di tendenza, accessori, prodotti di bellezza, decorazioni per la casa e scarpe di marchi top venduti nei negozi Nordstrom. Offriranno anche servizi come il ritiro degli ordini online da Nordstrom.com e NordstromRack.com, resi facili e modifiche presso negozi selezionati. L'espansione è allineata con la strategia 'Closer to You' di Nordstrom, focalizzandosi sul fornire un'esperienza cliente più conveniente e interconnessa tra i negozi e le piattaforme digitali.
Nordstrom, Inc. (NYSE: JWN) ha anunciado planes para abrir dos nuevas tiendas Nordstrom Rack en Florida. Las tiendas estarán ubicadas en Melbourne y Sarasota, abriendo en otoño de 2025 y primavera de 2026, respectivamente. La tienda de Melbourne tendrá un espacio de 24,000 pies cuadrados en The Avenue Viera, mientras que la ubicación en Sarasota será una tienda de 27,000 pies cuadrados en Sarasota Pavilion.
Estas nuevas tiendas ofrecerán hasta un 70% de descuento en ropa de moda, accesorios, productos de belleza, decoración del hogar y zapatos de las mejores marcas vendidas en las tiendas Nordstrom. También proporcionarán servicios como la recogida de pedidos en línea de Nordstrom.com y NordstromRack.com, devoluciones fáciles y modificaciones en tiendas seleccionadas. La expansión se alinea con la estrategia 'Closer to You' de Nordstrom, enfocándose en ofrecer una experiencia del cliente más conveniente e interconectada a través de las tiendas y las plataformas digitales.
노드스트롬(Nordstrom, Inc.) (NYSE: JWN)은 플로리다주에 새로운 노드스트롬 렉(Nordstrom Rack) 매장 두 곳을 열 계획을 발표했습니다. 매장은 멜버른과 사라소타에 위치하며, 각각 2025년 가을과 2026년 봄에 개장할 예정입니다. 멜버른 매장은 The Avenue Viera에 위치한 24,000 평방피트 규모이며, 사라소타 매장은 사라소타 파빌리온에 위치한 27,000 평방피트 규모입니다.
새로운 매장에서는 노드스트롬 매장에서 판매되는 최고 브랜드의 유행 의류, 액세서리, 뷰티 제품, 홈 데코 및 신발을 최대 70% 할인된 가격에 제공할 것입니다. 또한 Nordstrom.com 및 NordstromRack.com에서의 온라인 주문 픽업, 간편한 반품, 일부 매장에서의 수선 서비스와 같은 서비스를 제공할 것입니다. 이번 확장은 노드스트롬의 'Closer to You' 전략과 일치하며, 매장과 디지털 플랫폼 전반에 걸쳐 더욱 편리하고 상호 연결된 고객 경험을 제공하는 데 초점을 맞추고 있습니다.
Nordstrom, Inc. (NYSE: JWN) a annoncé des projets pour ouvrir deux nouveaux magasins Nordstrom Rack en Floride. Les magasins seront situés à Melbourne et à Sarasota, avec des ouvertures prévues pour l'automne 2025 et le printemps 2026, respectivement. Le magasin de Melbourne sera un espace de 24 000 pieds carrés situé dans The Avenue Viera, tandis que l'emplacement de Sarasota sera un magasin de 27 000 pieds carrés dans le Sarasota Pavilion.
Ces nouveaux magasins proposeront jusqu'à 70 % de réduction sur des vêtements tendance, des accessoires, des produits de beauté, des décorations pour la maison et des chaussures de grandes marques vendues dans les magasins Nordstrom. Ils offriront également des services tels que la collecte de commandes en ligne chez Nordstrom.com et NordstromRack.com, des retours faciles et des modifications dans des magasins sélectionnés. L'expansion est en accord avec la stratégie 'Closer to You' de Nordstrom, qui se concentre sur la fourniture d'une expérience client plus pratique et interconnectée à travers les magasins et les plateformes numériques.
Nordstrom, Inc. (NYSE: JWN) hat Pläne angekündigt, zwei neue Nordstrom Rack-Filialen in Florida zu eröffnen. Die Geschäfte werden in Melbourne und Sarasota eröffnet, und zwar im Herbst 2025 und im Frühjahr 2026. Die Filiale in Melbourne wird eine Fläche von 24.000 Quadratfuß in The Avenue Viera haben, während die Filiale in Sarasota 27.000 Quadratfuß im Sarasota Pavilion umfassen wird.
Diese neuen Geschäfte werden bis zu 70 % Rabatt auf trendige Bekleidung, Zubehör, Schönheitsprodukte, Wohnkultur und Schuhe von Top-Marken anbieten, die in den Nordstrom-Filialen verkauft werden. Sie werden auch Dienstleistungen wie die Abholung von Online-Bestellungen bei Nordstrom.com und NordstromRack.com, einfache Rückgaben und Änderungen in ausgewählten Geschäften anbieten. Die Expansion stimmt mit Nordstroms Strategie 'Closer to You' überein, die sich auf die Bereitstellung eines bequemeren und vernetzten Kundenerlebnisses in Geschäften und digitalen Plattformen konzentriert.
- Expansion of Nordstrom Rack's presence in Florida with two new stores
- Increased retail space with 24,000 sq ft in Melbourne and 27,000 sq ft in Sarasota
- Strategic locations in popular shopping centers, potentially increasing foot traffic
- Alignment with the company's Closer to You strategy for improved customer experience
- Potential for job creation and economic impact in the new store locations
- None.
Insights
Nordstrom's decision to open two new Nordstrom Rack stores in Florida represents a strategic move to expand its off-price retail footprint. This aligns with the company's "Closer to You" strategy, aiming to enhance customer convenience and interconnectivity across platforms. The expansion into Melbourne and Sarasota, along with the planned Coral Springs location, indicates a focused growth effort in the Florida market.
The timing of these openings (fall 2025 and spring 2026) suggests a long-term commitment to brick-and-mortar retail, despite the ongoing shift towards e-commerce. By choosing popular shopping centers with complementary retailers, Nordstrom is positioning itself to capture foot traffic and cross-shopping opportunities. The addition of 51,000 square feet of retail space across these two locations demonstrates confidence in the off-price segment's continued appeal.
While this expansion may boost Nordstrom's market presence and potentially drive sales growth in Florida, investors should consider the capital expenditure required and the extended timeline before these stores contribute to revenue. The impact on the
The expansion of Nordstrom Rack in Florida reflects a calculated response to market trends and consumer behavior. Florida's growing population and robust tourism industry make it an attractive market for retail expansion. The choice of locations in Melbourne and Sarasota targets diverse demographics, from Space Coast residents to affluent retirees and vacationers.
Nordstrom Rack's off-price model aligns well with the value-seeking consumer sentiment prevalent in the current economic climate. By offering up to
The integration of online order pickup services for both Nordstrom.com and NordstromRack.com at these new locations underscores the company's commitment to an omnichannel strategy. This approach caters to the increasing consumer demand for flexibility in shopping and fulfillment options, potentially driving both in-store traffic and online sales.
Investors should note that while this expansion signals confidence in the off-price sector, it also comes with execution risks and the need for effective inventory management to maintain profitability in a competitive retail landscape.
"We look forward to being a part of the
Lionello added that in this location "customers will be able to take advantage of our convenient services such as online order pick up from both Nordstrom.com and NordstromRack.com, and they can make returns easily."
The 24,000-square-foot store will be located in The Avenue Viera, a popular shopping center that includes lululemon, Sephora, Lilly Pulitzer, and Sur La Table. The Avenue Viera is owned and managed by WS Development and is ideally located off of Lake Andrew Drive and Town Center Avenue.
"We are thrilled to welcome Nordstrom Rack to The Avenue Viera," said Jeffrey Law, General Manager at The Avenue Viera. "The arrival of this renowned brand continues our dedication to offering a diverse and premium shopping experience for the Space Coast community and beyond."
The 27,000-square-foot store will be located in Sarasota Pavilion, a popular shopping center that includes Publix, Ross Dress For Less, and Marshalls. Sarasota Pavilion is owned and managed by InvenTrust Properties and is on South Tamiami Trail and Stickney Point Road.
"We're thrilled to welcome Nordstrom Rack to Sarasota Pavilion. This addition reflects our commitment to providing our customers with a diverse and high-quality retail experience," said Ken Wygle, vice president of leasing for InvenTrust Properties. "We can't wait for shoppers to enjoy the incredible selection and fantastic deals Nordstrom Rack is known for."
Nordstrom Rack is the off-price retail division of Nordstrom, Inc. and plays a critical role in the company's Closer to You strategy, which focuses on delivering customers a more convenient and interconnected experience across its stores and digital platforms. Nordstrom Rack offers customers up to 70 percent off on-trend apparel, accessories, beauty products, home decor and shoes from many of the top brands sold at Nordstrom stores as well as core services like online order pickup for Nordstrom.com and NordstromRack.com, easy returns and alterations at select stores. Nordstrom Rack is the largest source of new customers to Nordstrom.
In addition to these new locations, Nordstrom will also be opening another location in
Nordstrom is committed to investing in the diverse communities where it operates. Over the past four years, Nordstrom, with its customers, has donated more than
About Nordstrom
At Nordstrom, Inc. (NYSE: JWN), we exist to help our customers feel good and look their best. Since starting as a shoe store in 1901, how to best serve customers has been at the center of every decision we make. This heritage of service is the foundation we're building on as we provide convenience and true connection for our customers. Our interconnected model enables us to serve customers when, where and how they want to shop – whether that's in-store at more than 350 Nordstrom, Nordstrom Local and Nordstrom Rack locations or digitally through our Nordstrom and Rack apps and websites. Through it all, we remain committed to leaving the world better than we found it.
About WS Development
About InvenTrust Properties
InvenTrust Properties is a premier Sun Belt, multi-tenant essential retail REIT that owns, leases, redevelops, acquires and manages grocery-anchored neighborhood and community centers as well as high-quality power centers. A trusted, local operator bringing real estate expertise to its business relationships.
MEDIA CONTACT:
Sepeedeh Hashemian
Nordstrom, Inc.
NordstromPR@Nordstrom.com
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SOURCE Nordstrom, Inc.
FAQ
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