Nordstrom Rack to Open New Location in Lubbock, Texas

Rhea-AI Summary

Nordstrom (NYSE: JWN) has announced plans to open a new Nordstrom Rack store in Lubbock, Texas in fall 2025. The 30,000-square-foot store will be located in West End Center, alongside retailers like Costco and Nike Factory Outlet. The store will offer up to 70% off on brand merchandise and provide services including online order pickup from Nordstrom.com and NordstromRack.com.

This expansion adds to Nordstrom's existing Texas presence of 8 Nordstrom stores and 23 Nordstrom Rack locations, which currently employ over 3,700 people statewide. The new location aligns with the company's Closer to You strategy, focusing on delivering convenient and interconnected shopping experiences across stores and digital platforms.

Positive

• Expansion of retail footprint in Texas market
• Strategic location in popular shopping center with high-traffic retailers
• Integration with digital platforms supporting omnichannel strategy
• Adds to existing strong Texas presence of 31 stores

Negative

• None.

Insights

Market Research Analyst

The new 30,000-square-foot Nordstrom Rack location in Lubbock represents a strategic expansion in Texas, where the company already maintains a significant presence with 8 Nordstrom stores and 23 Rack locations. The store's placement in West End Center, alongside major retailers like Costco and Nike Factory Outlet, indicates strong potential for foot traffic and cross-shopping opportunities. This expansion aligns with Nordstrom's Closer to You strategy, focusing on omnichannel integration through services like online order pickup. While a single store opening typically has minimal impact on the company's overall financials, the Texas market's continued growth and the store's role in customer acquisition make this a noteworthy but modest positive development for long-term growth.

SEATTLE, Dec. 11, 2024 /PRNewswire/ -- Seattle-based fashion retailer Nordstrom, Inc. (NYSE: JWN) announced plans to open a new Nordstrom Rack in Lubbock, Texas in fall 2025.

"We look forward to being a part of the Lubbock community and serving our customers with an amazing offering of great brands at great prices," said Gemma Lionello, President of Nordstrom Rack. "We're excited to grow our footprint in the Lubbock market and introduce new customers to the Nordstrom experience."  

Lionello added that in this location "customers will be able to take advantage of our convenient services such as online order pick up from both Nordstrom.com and NordstromRack.com, and they can make returns easily." 

The 30,000-square-foot store will be located in West End Center, a popular shopping center that includes Costco, Nike Factory Outlet, Bass Pro Shops, World Market, Marshalls | HomeGoods, and many others. West End Center is owned and managed by GRACO Real Estate Development and is ideally located off West Loop 289 and 34th Street in Lubbock, Texas.

"We are thrilled to bring Nordstrom Rack to West End Center in Lubbock, Texas," said Gary Andrews, Vice President, GRACO Real Estate Development, Inc. "The addition of Nordstrom Rack to the South Plains region reflects our ongoing commitment to bringing top-quality retail experiences to our community, and we are excited to have them as one of our retail partners."

Nordstrom Rack is the off-price retail division of Nordstrom, Inc. and plays a critical role in the company's Closer to You strategy, which focuses on delivering customers a more convenient and interconnected experience across its stores and digital platforms. Nordstrom Rack offers customers up to 70 percent off on-trend apparel, accessories, beauty products, home decor and shoes from many of the top brands sold at Nordstrom stores as well as core services like online order pickup for Nordstrom.com and NordstromRack.com, easy returns and alterations at select stores. Nordstrom Rack is the largest source of new customers to Nordstrom. 

This new location expands the company's physical footprint and economic impact in Texas. It currently operates eight Nordstrom stores and 23 Nordstrom Rack stores in Texas, generating more than 3,700 jobs statewide. 

Nordstrom is committed to investing in the diverse communities where it operates. Over the past four years, Nordstrom, with its customers, has donated more than $2 million in support of its long-term partnership with Big Brothers Big Sisters of the United States. These proceeds support the recruitment, training and engagement of adult mentors and mentorship moments between Bigs and Littles, including preparing for an interview, learning to tie a tie and helping with homework.  

About Nordstrom 
At Nordstrom, Inc. (NYSE: JWN), we exist to help our customers feel good and look their best. Since starting as a shoe store in 1901, how to best serve customers has been at the center of every decision we make. This heritage of service is the foundation we're building on as we provide convenience and true connection for our customers. Our interconnected model enables us to serve customers when, where and how they want to shop – whether that's in-store at more than 350 Nordstrom, Nordstrom Local and Nordstrom Rack locations or digitally through our Nordstrom and Rack apps and websites. Through it all, we remain committed to leaving the world better than we found it. 

About GRACO
GRACO, a full-service commercial real estate company headquartered in Lubbock, Texas, has developed more than four million square feet of retail, restaurant, and office space across Texas and the U.S. GRACO offers brokerage, leasing, construction, and property management services across its portfolio.

MEDIA CONTACT:  
Manuela Uscher
Nordstrom, Inc. 
NordstromPR@Nordstrom.com  

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SOURCE Nordstrom, Inc.

FAQ

When will the new Nordstrom Rack store open in Lubbock, Texas?

The new Nordstrom Rack store in Lubbock, Texas is scheduled to open in fall 2025.

How large will the new JWN Lubbock Nordstrom Rack location be?

The new Nordstrom Rack store will be 30,000 square feet in size.

How many Nordstrom stores does JWN currently operate in Texas?

Nordstrom currently operates 8 Nordstrom stores and 23 Nordstrom Rack stores in Texas.

What services will the new Lubbock Nordstrom Rack location offer?

The store will offer online order pickup from Nordstrom.com and NordstromRack.com, easy returns, and alterations at select stores.

What is the maximum discount offered at Nordstrom Rack stores?

Nordstrom Rack offers customers up to 70 percent off on-trend apparel, accessories, beauty products, home decor and shoes.