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Aurora Mobile CFO Shares Views on the Group's Gross Margin and Profits

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Aurora Mobile's CFO, Mr. Shan-Nen Bong, shared insights on the company's high gross margin and profitability in an interview. Key points include:

1. The company's gross margin has remained between 65% and 72% in recent quarters, outperforming many Chinese and global SaaS companies.

2. Factors contributing to high margins include revenue structure adjustment, strict expense management, and overseas expansion.

3. Aurora Mobile aims to maintain a gross margin above 60% and has achieved positive Adjusted EBITDA for three consecutive quarters.

4. The company's overseas contract revenues increased more than 10X year-over-year in Q1 2024, validating its international strategy.

5. Future focus includes continued profitability improvement and steady growth in Adjusted EBITDA.

Il CFO di Aurora Mobile, il sig. Shan-Nen Bong, ha condiviso informazioni sui margini lordi elevati e la redditività dell'azienda in un'intervista. I punti chiave includono:

1. Il margine lordo dell'azienda è rimasto tra il 65% e il 72% negli ultimi trimestri, superando molte aziende SaaS cinesi e globali.

2. I fattori che contribuiscono ai margini elevati includono aggiustamento della struttura dei ricavi, gestione rigorosa delle spese e espansione all'estero.

3. Aurora Mobile mira a mantenere un margine lordo superiore al 60% e ha registrato un EBITDA aggiustato positivo per tre trimestri consecutivi.

4. I ricavi contrattuali dell'azienda all'estero sono aumentati di oltre 10 volte rispetto all'anno precedente nel primo trimestre del 2024, convalidando la sua strategia internazionale.

5. I futuri focus includono il miglioramento continuo della redditività e una crescita costante dell'EBITDA aggiustato.

El CFO de Aurora Mobile, el Sr. Shan-Nen Bong, compartió información sobre el alto margen bruto y la rentabilidad de la empresa en una entrevista. Los puntos clave incluyen:

1. El margen bruto de la empresa se ha mantenido entre el 65% y el 72% en los últimos trimestres, superando a muchas empresas de SaaS chinas y globales.

2. Los factores que contribuyen a los márgenes altos incluyen ajuste en la estructura de ingresos, gestión estricta de gastos y expansión en el extranjero.

3. Aurora Mobile tiene como objetivo mantener un margen bruto superior al 60% y ha logrado un EBITDA ajustado positivo durante tres trimestres consecutivos.

4. Los ingresos por contratos en el extranjero de la empresa aumentaron más de 10 veces en comparación con el año anterior en el primer trimestre de 2024, validando su estrategia internacional.

5. El enfoque futuro incluye la mejora continua de la rentabilidad y un crecimiento estable en el EBITDA ajustado.

오로라 모바일의 CFO인 샨넨 봉씨는 인터뷰에서 회사의 높은 총 이익률과 수익성에 대한 통찰을 공유했습니다. 주요 내용은 다음과 같습니다:

1. 최근 분기 동안 회사의 총 이익률은 65%에서 72% 사이를 유지하며, 많은 중국 및 전 세계 SaaS 회사들을 초과 달성했습니다.

2. 높은 이익률에 기여하는 요소로는 수익 구조 조정, 엄격한 비용 관리, 그리고 해외 확장이 있습니다.

3. 오로라 모바일은 60% 이상의 총 이익률을 유지하는 것을 목표로 하며, 세 분기 연속으로 조정된 EBITDA 양성을 달성하였습니다.

4. 회사의 해외 계약 수익은 2024년 1분기 기준으로 전년 대비 10배 이상 증가하였으며, 이는 국제 전략을 입증합니다.

5. 향후 초점은 지속적인 수익성 개선과 조정된 EBITDA의 안정적인 성장입니다.

Le CFO d'Aurora Mobile, M. Shan-Nen Bong, a partagé des informations sur la forte marge brute et la rentabilité de l'entreprise lors d'une interview. Les points clés incluent :

1. La marge brute de l'entreprise est restée entre 65 % et 72 % au cours des derniers trimestres, surpassant de nombreuses entreprises SaaS chinoises et mondiales.

2. Les facteurs contribuant à ces marges élevées comprennent l'ajustement de la structure des revenus, une gestion rigoureuse des coûts et l'expansion à l'étranger.

3. Aurora Mobile vise à maintenir une marge brute supérieure à 60 % et a obtenu un EBITDA ajusté positif pendant trois trimestres consécutifs.

4. Les revenus des contrats internationaux de l'entreprise ont augmenté de plus de 10 fois par rapport à l'année précédente au premier trimestre 2024, validant ainsi sa stratégie internationale.

5. Les axes futurs incluent l'amélioration continue de la rentabilité et une croissance stable de l'EBITDA ajusté.

Der CFO von Aurora Mobile, Herr Shan-Nen Bong, teilte in einem Interview Einblicke in die hohen Bruttomargen und die Rentabilität des Unternehmens. Die wichtigsten Punkte sind:

1. Die Bruttomarge des Unternehmens blieb in den letzten Quartalen zwischen 65% und 72%, was viele chinesische und globale SaaS-Unternehmen übertrifft.

2. Faktoren, die zu den hohen Margen beitragen, sind Anpassungen der Erlösstruktur, strenge Kostenkontrolle und Auslandsengagement.

3. Aurora Mobile strebt an, eine Bruttomarge von über 60% zu halten und hat für drei aufeinanderfolgende Quartale ein positives bereinigtes EBITDA erreicht.

4. Die Einnahmen aus internationalen Verträgen des Unternehmens stiegen im ersten Quartal 2024 im Vergleich zum Vorjahr um mehr als das 10-fache und validierten damit die internationale Strategie.

5. Der zukünftige Fokus liegt auf der kontinuierlichen Verbesserung der Rentabilität und einem stabilen Wachstum des bereinigten EBITDA.

Positive
  • Gross margin between 65% and 72% in recent quarters, outperforming many Chinese and global SaaS companies
  • Positive Adjusted EBITDA for three consecutive quarters
  • Overseas contract revenues increased more than 10X year-over-year in Q1 2024
  • Total operating expenses decreased by 18% year-over-year in Q1 2024, reaching a post-IPO low
  • Strategic focus on high-margin products and services to improve overall profitability
Negative
  • None.

Insights

Aurora Mobile's CFO interview reveals several positive financial indicators. The company's gross margin of 65%-72% is impressive, surpassing the average for Chinese and global SaaS companies. This high margin is attributed to strategic business adjustments, cost control measures and overseas expansion. The 10X year-over-year increase in overseas contract revenues is particularly noteworthy.

The company's Adjusted EBITDA has been positive for three consecutive quarters, indicating improved profitability. This achievement, coupled with an 18% year-over-year decrease in operating expenses, suggests effective cost management. However, investors should note that while these metrics are promising, sustained profitability and growth in a competitive SaaS market will be important for long-term success.

Aurora Mobile's performance stands out in the Chinese SaaS landscape. Their gross margin of 68.7% in 2022 exceeded the averages for SaaS companies listed on A-share (57.8%), Hong Kong (53.6%) and U.S. (57.8%) markets. This positions Aurora Mobile as a top performer in the sector.

The company's focus on high-margin products and overseas expansion appears to be a sound strategy. The significant growth in overseas contract revenues suggests untapped potential in international markets. However, investors should monitor how this expansion impacts overall profitability and whether the company can maintain its competitive edge as it scales globally.

Aurora Mobile's strategic shift towards high-margin products and services in the SaaS space is a smart move. Their ability to maintain a gross margin above 60% while expanding internationally is impressive. The emphasis on quality revenues over volume is important in the SaaS industry, where customer acquisition costs can be high.

The company's investment in R&D and sales & marketing, funded by their healthy margins, is essential for long-term growth. However, the SaaS market is highly competitive and rapidly evolving. Aurora Mobile will need to continue innovating and adapting to maintain its edge, especially as it expands into new markets where established players may have strong footholds.

SHENZHEN, China, Aug. 08, 2024 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today released a summary of an interview of its Chief Financial Officer, Mr. Shan-Nen Bong with an overseas financial magazine.

Interview summary:

Interviewer: In the past four quarterly earnings reports, I noticed that your company's gross margin remained between 65% and 72%. This is a fairly high level. Could you explain the main reasons for this high gross margin?

Mr. Shan-Nen Bong: There are several driving factors behind this. First, we have adjusted our revenue structure in terms of businesses, strategically reducing low-margin businesses and investing more resources in high-margin products & services, thereby improving our overall profitability. In the first quarter of 2024, our gross margin reached its highest level in two years. Second, in terms of expense management, we continued to implement strict budget management systems and cost control measures. While ensuring the quality of our services and the efficiency of our operations, we have been actively controlling various costs and expenses. In the first quarter, our total operating expenses decreased by 18% year-over-year, a historically low level since our IPO. Finally, the overseas market is becoming an important growth driver for our profitability. We started our overseas expansion in 2022. Overseas contract revenues recognized in the first quarter increased more than 10X year-over-year, fully validating our overseas strategy. Going forward, we will continue to pursue opportunities in the overseas market and actively expand our overseas footprint to achieve broader growth and development.

Interviewer: How does the company's gross margin compare to your peers and overseas companies?

Mr. Shan-Nen Bong: We are pleased to note that our gross margins for 2021 and 2022, which were 74.1% and 68.7%, respectively, are higher than the average level of Chinese SaaS listed companies, according to Ernst & Young's report of Financial Performance Review and Future Outlook of Chinese Enterprise SaaS Listed Companies in 2022 (the "Report"). For SaaS companies listed on the A-share market, the average gross margins for 2021 and 2022 were 60.3% and 57.8%, respectively, according to the Report. For SaaS companies listed on the Hong Kong stock market, the average gross margins for 2021 and 2022 were 56.9% and 53.6%, respectively. For SaaS companies listed on U.S. stock exchanges, the average gross margins for 2021 and 2022 were 65.2% and 57.8%, respectively.

Although the report is for the year 2022, I believe that our gross margin level will remain in a leading position when similar reports or analyses are released for the year 2023, based on the trends that we have seen.

Interviewer: How does your gross margin compare to that of global SaaS companies?

Mr. Shan-Nen Bong: This is a good question. Domestic and overseas buy-side and sell-side analysts have repeatedly asked how we compare to other similar SaaS companies around the world. I am proud to say that our team has not only successfully maintained healthy gross margins, but also achieved remarkable business growth.

According to the same Report I mentioned earlier, the average gross margin of global SaaS companies in 2022 was slightly above 70%, while our gross margin in 2022 was 68.7%. We can say that our gross margin is also competitive compared to global SaaS companies.

Interviewer: Is your high gross margin level sustainable? How do you see the gross margin level changing in the future?

Mr. Shan-Nen Bong: The goal we have set for our team is to ensure that our gross margin is above 60%. This is important because as our revenues grow, our goal for our sales team is to sign up more high gross margin contracts that positively impact our financial performance. Contracts with low or below-expectation gross margins will be rejected during the contract approval process. We need high quality revenues and a reasonable gross margin level.

This is the only way our financial performance will continue to grow and improve. With a healthy gross margin level, we can invest more resources in R&D and S&M to continuously develop and expand our domestic and overseas businesses while delivering satisfactory profitability.

Interviewer: Now, I would like to change the subject a bit. Based on the company's past quarterly reports, we noticed another highlight in addition to the high gross margin. Adjusted EBITDA has been positive for three quarters in a row. Could you tell us how this was achieved? What were the factors helping Company to achieve this remarkable results amidst relative slower times?

Mr. Shan-Nen Bong: We are very pleased and proud of the progress we have made in improving profitability, which is the result of the concerted efforts of all our employees. The adjustment of the business structure has definitely improved our profitability, with the gross profit margin reaching a high record in recent years, the strict control of expenses has been rigorously implemented, and our total operating expenses in the first quarter decreased by 18% year-over-year, reaching a new post-IPO low. Our overseas contract revenues increased more than tenfold year-over-year in the first quarter, fully demonstrating the success of our overseas strategy. We will continue to explore opportunities in the overseas market and actively expand our overseas business footprint to achieve broader growth and development.

Interviewer: Undoubtedly, Aurora Mobile's outstanding performance in the SaaS industry has attracted a lot of attention. We would like to know what the future Adjusted EBITDA trend will be.

Mr. Shan-Nen Bong: First, we are positive and optimistic about our Adjusted EBITDA trends going forward. As we continue to expand our business and gain market share, we expect to continue to increase revenue and drive Adjusted EBITDA growth. Second, we will continue to optimize operational efficiency and cost control, reduce unnecessary expenses through refined management and technological innovation, and further improve profitability. In addition, we will continue to strengthen our close cooperation with overseas customers and partners, which will provide us with more growth opportunities. With the combination of revenue growth and cost reduction, we have achieved positive Adjusted EBITDA for the past three quarters in a row. Going forward, we remain committed to continuously improving our profitability and driving steady growth in Adjusted EBITDA.

Interviewer: Thank you again for taking the time to speak with us today. We look forward to our conversation in the near future.

Mr. Shan-Nen Bong: My pleasure. Our second quarter financial report will be officially released in late August. You and other investors are very welcome to take a close look at our Q2 earnings release.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises' digital transformation.

For more information, please visit https://ir.jiguang.cn/.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability to maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.

For more information, please contact:

Aurora Mobile Limited
E-mail: ir@jiguang.cn

Christensen

In China
Ms. Xiaoyan Su
Phone: +86-10-5900-1548
E-mail: Xiaoyan.Su@christensencomms.com

In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: linda.bergkamp@christensencomms.com


FAQ

What is Aurora Mobile's (JG) current gross margin range?

Aurora Mobile's gross margin has remained between 65% and 72% in recent quarters, according to the CFO's interview.

How does Aurora Mobile's (JG) gross margin compare to other SaaS companies?

Aurora Mobile's gross margins are higher than the average level of Chinese SaaS listed companies and competitive with global SaaS companies, which had an average gross margin of slightly above 70% in 2022.

What is Aurora Mobile's (JG) target gross margin?

Aurora Mobile aims to maintain a gross margin above 60%, according to CFO Shan-Nen Bong.

How has Aurora Mobile's (JG) overseas expansion affected its financial performance?

Aurora Mobile's overseas contract revenues increased more than 10 times year-over-year in the first quarter of 2024, contributing to the company's profitability and growth.

What is the trend in Aurora Mobile's (JG) Adjusted EBITDA?

Aurora Mobile has achieved positive Adjusted EBITDA for three consecutive quarters, and the company expects to continue this trend with revenue growth and cost reduction measures.

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