Jeffs’ Brands: Fort (100%) Seeks to Revolutionizes E-Commerce with AI-Based Pest Control App and Bitcoin Payment Integration
Jeffs' Brands subsidiary Fort Products announces two major initiatives to transform its e-commerce operations. First, Fort is developing an AI-based mobile application for pest control solutions, set to launch in H1 2025. The app will use AI to identify pests and provide tailored treatment recommendations, available on iOS and Android. Second, Fort will integrate cryptocurrency payments, including Bitcoin, into its online platform starting Q1 2025. The payment system will operate through third-party processors to ensure secure transactions. These initiatives aim to enhance Fort's market position and expand its global reach.
La filiale di Jeffs' Brands, Fort Products, annuncia due iniziative importanti per trasformare le sue operazioni di e-commerce. In primo luogo, Fort sta sviluppando un applicazione mobile basata sull'AI per soluzioni di controllo dei parassiti, prevista per il lancio nel primo semestre del 2025. L'app utilizzerà l'AI per identificare i parassiti e fornire raccomandazioni sui trattamenti su misura, disponibile su iOS e Android. In secondo luogo, Fort integrerà pagamenti in criptovaluta, incluso Bitcoin, nella sua piattaforma online a partire dal primo trimestre del 2025. Il sistema di pagamento funzionerà attraverso elaboratori di terze parti per garantire transazioni sicure. Queste iniziative mirano a migliorare la posizione di mercato di Fort e ad espandere la sua portata globale.
La subsidiaria de Jeffs' Brands, Fort Products, anuncia dos iniciativas importantes para transformar sus operaciones de comercio electrónico. En primer lugar, Fort está desarrollando una aplicación móvil basada en IA para soluciones de control de plagas, que se lanzará en el primer semestre de 2025. La aplicación utilizará IA para identificar plagas y proporcionar recomendaciones de tratamiento personalizadas, disponible en iOS y Android. En segundo lugar, Fort integrará pagos en criptomonedas, incluyendo Bitcoin, en su plataforma en línea a partir del primer trimestre de 2025. El sistema de pago funcionará a través de procesadores de terceros para garantizar transacciones seguras. Estas iniciativas tienen como objetivo mejorar la posición de mercado de Fort y expandir su alcance global.
제프스 브랜드의 자회사인 포트 프로덕츠가 전자상거래 운영을 변혁하기 위한 두 가지 주요 이니셔티브를 발표했습니다. 첫째, 포트는 AI 기반 모바일 애플리케이션을 개발 중이며, 이는 2025년 상반기에 출시될 예정입니다. 이 앱은 AI를 이용해 해충을 식별하고 맞춤형 치료 권장사항을 제공하며, iOS와 Android에서 사용할 수 있습니다. 둘째, 포트는 2025년 1분기부터 온라인 플랫폼에서 암호화폐 결제를 도입할 것입니다. 결제 시스템은 안전한 거래를 보장하기 위해 제3자 프로세서를 통해 운영됩니다. 이러한 이니셔티브는 포트의 시장 위치를 강화하고 글로벌 입지를 확장하는 데 목적이 있습니다.
La filiale de Jeffs' Brands, Fort Products, annonce deux initiatives majeures pour transformer ses opérations de commerce électronique. Tout d'abord, Fort développe une application mobile basée sur l'IA pour des solutions de lutte antiparasitaire, prévue pour être lancée au premier semestre 2025. L'application utilisera l'IA pour identifier les parasites et fournir des recommandations de traitement personnalisées, disponible sur iOS et Android. Deuxièmement, Fort intégrera les paiements en cryptomonnaies, y compris Bitcoin, dans sa plateforme en ligne à partir du premier trimestre 2025. Le système de paiement fonctionnera via des processeurs tiers pour garantir des transactions sécurisées. Ces initiatives visent à améliorer la position de marché de Fort et à élargir sa portée mondiale.
Die Tochtergesellschaft von Jeffs' Brands, Fort Products, kündigt zwei wichtige Initiativen an, um ihre E-Commerce-Operationen zu transformieren. Erstens entwickelt Fort eine KI-basierte mobile Anwendung für Lösungen zur Schädlingsbekämpfung, die im ersten Halbjahr 2025 auf den Markt kommt. Die App wird KI verwenden, um Schädlinge zu identifizieren und maßgeschneiderte Behandlungsempfehlungen bereitzustellen, die sowohl auf iOS als auch auf Android verfügbar sein werden. Zweitens wird Fort Kryptowährungszahlungen, einschließlich Bitcoin, ab dem ersten Quartal 2025 in seine Online-Plattform integrieren. Das Zahlungssystem wird über Drittanbieter-Prozessoren betrieben, um sichere Transaktionen zu gewährleisten. Diese Initiativen zielen darauf ab, die Marktposition von Fort zu verbessern und die globale Reichweite auszubauen.
- Development of innovative AI-based pest control app expanding digital offerings
- Integration of cryptocurrency payments potentially expanding customer base
- Cross-platform accessibility (iOS and Android) maximizing market reach
- Enhanced international market accessibility through crypto payment options
- None.
Insights
The announced AI app and crypto payment initiatives, while innovative-sounding, present more speculative than immediate value. The Q1-Q2 2025 timeline for both launches means no near-term revenue impact. The AI pest identification feature, while novel, enters a crowded space of similar apps. The Bitcoin payment integration, while trendy, may have practical impact given crypto's volatile nature and still-niche adoption in retail.
For a micro-cap company (
Tel Aviv, Israel, Nov. 25, 2024 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, announces transformative initiatives by its wholly owned subsidiary, Fort Products Ltd. (“Fort”), to reshape pest control solutions and online shopping experiences, as previously announced on November 14, 2024 and November 18, 2024.
With a creative move, Fort has partnered with leading digital developers to create an AI-based mobile application, offering customers innovative pest control solutions. This platform is designed to identify pests using AI technology to deliver tailored treatment recommendations, providing seamless access to Fort’s top-tier products. The app is expected to launch in the first half of 2025, aiming to enhance Fort’s ecosystem and aiming to position it as a leader in both e-commerce and pest control innovation.
In addition, Fort is embracing the future of online payments by integrating cryptocurrency options, including Bitcoin, into its online platform. It is expected that starting in Q1 2025, customers will have the ability to pay with Bitcoin and other major cryptocurrencies to purchase Fort’s pest control solutions on its online platform, reflecting Fort’s commitment to adapting to emerging trends and meeting the preferences of tech-savvy customers globally.
AI App Features:
- AI-Powered Identification: Instantly identify pests for tailored solutions.
- Personalized Recommendations: Customized treatment options for natural, chemical, and DIY approaches.
- Cross-Platform Accessibility: Compatible with iOS and Android devices.
Bitcoin Payment Integration Highlights:
- Fort’s innovative payment gateway helps ensure secure, seamless transactions via third-party processors.
- Enhances accessibility to international markets, catering to the growing demand for decentralized payment solutions.
These developments align with Fort’s vision of blending traditional product excellence with cutting-edge technology, seeking to redefine customer engagement and expand market opportunities globally.
About Jeffs’ Brands Ltd
Jeffs' Brands aims to transform the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through the Company’s management team’s insight into the FBA Amazon business model, it aims to use both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands Ltd visit https://jeffsbrands.com.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, we are using forward-looking statements when discussing successful development of the AI powered mobile app and cryptocurrency payment options, its availability for use by customers, its enhancement of Fort’s product ecosystem, the elevation of Fort’s presence in the pest control sector and in e-commerce, the creation of opportunities for market expansion and customer engagement and the Company’s commitment to adapting to emerging trends. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: our ability to adapt to significant future alterations in Amazon’s policies; our ability to sell our existing products and grow our brands and product offerings, including by acquiring new brands; our ability to meet our expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which we operate; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel, including the recent attacks by Hamas, Iran, and other terrorist organizations; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2023, filed with the U.S. Securities and Exchange Commission (“SEC”), on April 1, 2024 and our other filings with the SEC. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com
FAQ
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