Jeffs’ Brands Advances Toward Launch of Fort’s AI-Based Pest Control App with Apple App Store Submission
Jeffs' Brands (Nasdaq: JFBR) has announced a significant milestone in its digital expansion strategy as its subsidiary, Fort Products , has submitted its AI-powered pest control mobile application to the Apple App Store for review and approval.
The application, which leverages artificial intelligence to help users identify household pests and provide customized treatment recommendations, has completed internal testing and validation. The app will feature Fort's proprietary pest control solutions and offers tailored suggestions based on pest type, infestation severity, and user preferences.
Following the November 18, 2024 agreement with a specialized digital developer, Fort plans to submit the app to Google Play for Android users soon. This development aligns with Jeffs' Brands' strategy to expand its direct-to-consumer offerings and establish new digital channels for its owned brands.
Jeffs' Brands (Nasdaq: JFBR) ha annunciato un traguardo significativo nella sua strategia di espansione digitale, poiché la sua controllata, Fort Products, ha inviato la sua applicazione mobile per il controllo dei parassiti alimentata da IA all'Apple App Store per la revisione e l'approvazione.
L'applicazione, che sfrutta l'intelligenza artificiale per aiutare gli utenti a identificare i parassiti domestici e fornire raccomandazioni di trattamento personalizzate, ha completato i test e la validazione interni. L'app presenterà le soluzioni proprietarie di controllo dei parassiti di Fort e offrirà suggerimenti su misura in base al tipo di parassita, alla gravità dell'infestazione e alle preferenze dell'utente.
Dopo l'accordo del 18 novembre 2024 con uno sviluppatore digitale specializzato, Fort prevede di inviare l'app a Google Play per gli utenti Android a breve. Questo sviluppo è in linea con la strategia di Jeffs' Brands di espandere le proprie offerte dirette ai consumatori e stabilire nuovi canali digitali per i propri marchi.
Jeffs' Brands (Nasdaq: JFBR) ha anunciado un hito significativo en su estrategia de expansión digital, ya que su filial, Fort Products, ha enviado su aplicación móvil de control de plagas impulsada por IA a la App Store de Apple para su revisión y aprobación.
La aplicación, que utiliza inteligencia artificial para ayudar a los usuarios a identificar plagas domésticas y proporcionar recomendaciones de tratamiento personalizadas, ha completado las pruebas internas y la validación. La app contará con las soluciones de control de plagas patentadas de Fort y ofrecerá sugerencias personalizadas basadas en el tipo de plaga, la gravedad de la infestación y las preferencias del usuario.
Tras el acuerdo del 18 de noviembre de 2024 con un desarrollador digital especializado, Fort planea enviar la aplicación a Google Play para usuarios de Android pronto. Este desarrollo se alinea con la estrategia de Jeffs' Brands de expandir su oferta directa al consumidor y establecer nuevos canales digitales para sus marcas propias.
제프스 브랜드 (Nasdaq: JFBR)는 자회사인 포트 제품이 AI 기반 해충 방제 모바일 애플리케이션을 Apple App Store에 리뷰 및 승인을 위해 제출했다고 발표하며 디지털 확장 전략의 중요한 이정표를 세웠습니다.
이 애플리케이션은 인공지능을 활용하여 사용자가 가정 내 해충을 식별하고 맞춤형 치료 권장 사항을 제공하는 데 도움을 주며, 내부 테스트 및 검증을 완료했습니다. 이 앱은 포트의 독점 해충 방제 솔루션을 특징으로 하며 해충 유형, 감염 정도 및 사용자 선호도에 따라 맞춤형 제안을 제공합니다.
2024년 11월 18일에 전문 디지털 개발자와 체결한 계약에 따라, 포트는 곧 Android 사용자를 위한 Google Play에 앱을 제출할 계획입니다. 이 개발은 제프스 브랜드가 소비자 직접 판매 제품을 확장하고 자사 브랜드를 위한 새로운 디지털 채널을 구축하는 전략과 일치합니다.
Jeffs' Brands (Nasdaq: JFBR) a annoncé une étape importante dans sa stratégie d'expansion numérique, car sa filiale, Fort Products, a soumis sa application mobile de lutte contre les nuisibles alimentée par IA à l'App Store d'Apple pour examen et approbation.
L'application, qui utilise l'intelligence artificielle pour aider les utilisateurs à identifier les nuisibles domestiques et à fournir des recommandations de traitement personnalisées, a terminé les tests internes et la validation. L'application présentera les solutions de lutte contre les nuisibles propriétaires de Fort et proposera des suggestions personnalisées en fonction du type de nuisible, de la gravité de l'infestation et des préférences de l'utilisateur.
Suite à l'accord du 18 novembre 2024 avec un développeur numérique spécialisé, Fort prévoit de soumettre l'application à Google Play pour les utilisateurs Android prochainement. Ce développement s'inscrit dans la stratégie de Jeffs' Brands d'élargir ses offres directes aux consommateurs et d'établir de nouveaux canaux numériques pour ses marques propres.
Jeffs' Brands (Nasdaq: JFBR) hat einen bedeutenden Meilenstein in seiner digitalen Expansionsstrategie bekannt gegeben, da seine Tochtergesellschaft, Fort Products, ihre KI-gestützte mobile Anwendung zur Schädlingsbekämpfung zur Überprüfung und Genehmigung im Apple App Store eingereicht hat.
Die Anwendung nutzt künstliche Intelligenz, um Benutzern zu helfen, Haushalts-Schädlinge zu identifizieren und maßgeschneiderte Behandlungsempfehlungen zu geben, und hat interne Tests und Validierungen abgeschlossen. Die App wird die proprietären Schädlingsbekämpfungslösungen von Fort enthalten und maßgeschneiderte Vorschläge basierend auf Schädlingstyp, Schwere der Befall und Benutzerpräferenzen anbieten.
Nach der Vereinbarung vom 18. November 2024 mit einem spezialisierten digitalen Entwickler plant Fort, die App bald im Google Play Store für Android-Nutzer einzureichen. Diese Entwicklung steht im Einklang mit der Strategie von Jeffs' Brands, ihre Direktvertriebsangebote auszubauen und neue digitale Kanäle für ihre eigenen Marken zu etablieren.
- Development of new AI-powered digital product expanding direct-to-consumer offerings
- Creation of additional sales channel for Fort's proprietary pest control products
- Successful completion of internal testing phase
- App still pending approval from Apple App Store
- Android version not yet submitted to Google Play
App enters final review stage with Apple
Tel Aviv, Israel, April 09, 2025 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, announced today that its wholly-owned subsidiary, Fort Products Limited (“Fort”) has completed the internal testing and officially submitted its AI-powered pest control mobile application to the Apple App Store for review and approval.
This milestone brings Fort closer to the app’s official release, marking the transition from development and internal validation to the commercial distribution phase. The app leverages artificial intelligence (“AI”) to help users identify household pests and offers tailored treatment recommendations based on pest type, infestation severity, and user preferences. The app also includes curated product suggestions, featuring Fort’s proprietary pest control solutions.
The application underwent internal testing to ensure a smooth, intuitive user experience and robust performance across devices. Pending App Store approval, the app is expected to be released to users in the near future. A submission to Google Play for Android users is also expected shortly.
The development of the mobile app follows the announcement made on November 18, 2024, regarding Fort’s agreement with a specialized digital developer. Fort continues to align its technology initiatives with Jeffs’ Brands’ broader strategy to expand its direct-to-consumer offerings and build new digital channels for its owned brands.
About Jeffs’ Brands Ltd
Jeffs' Brands aims to transform the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through the Company’s management team’s insight into the FBA Amazon business model, it aims to use both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands Ltd visit https://jeffsbrands.com.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, we are using forward-looking statements when discussing the successful completion of the internal testing and fine-tuning stage of the AI powered mobile app and its availability for use by customers the Apple App Store and Google Play. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: our ability to adapt to significant future alterations in Amazon’s policies; our ability to sell our existing products and grow our brands and product offerings, including by acquiring new brands; our ability to meet our expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which we operate; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel, including the recent attacks by Hamas, Iran, and other terrorist organizations; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025 and our other filings with the SEC. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com
FAQ
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