Sensormatic Solutions by Johnson Controls Honored With the ‘Top Supplier Retail 2023’ Award as Adidas aG’s Solution Provider in the Category ‘Best Instore Solution’
Johnson Controls' Sensormatic Solutions received the ‘Top Supplier Retail 2023’ award from adidas aG for their innovative in-store technology solutions. This recognition was presented at the ReTa awards during EuroShop, highlighting the company’s commitment to enhancing customer journeys through predictive insights and data-driven solutions. Sensormatic's Visual Line Up technology aids retailers like adidas in understanding customer behavior, thus optimizing store design and improving brand performance. The award underscores Sensormatic's pivotal role in addressing modern retail challenges and enhancing shopper engagement across various touchpoints.
- Awarded 'Top Supplier Retail 2023' by adidas aG for best in-store solution.
- Implemented Visual Line Up technology, enhancing customer journey mapping.
- Improved insights on customer movements, aiding in store design and merchandising.
- None.
- The ReTa awards honor retail companies and their suppliers for their outstanding technology projects
NEUHAUSEN,
Today, retailers are looking for new and innovative ways to deliver a hyper-personalised, consistent, and unified shopping journey across all touchpoints. Additionally, the ability to maximise customer conversions through predictive and prescriptive insights remain a top priority for retailers. For adidas aG, with their strong focus on consumer centricity, they were looking for a technology solution that solved these challenges while also enabling consumer journey mapping from street to checkout.
Working together with Sensormatic Solutions, adidas aG implemented a solution through a suite of data touchpoints that closely followed the consumer journey. Using VLU (Visual Line Up) technology within the CCTV store landscape, adidas aG was able to capture customer movement, including those who walked-by, dwelled at the window, or entered into the store as well as their path throughout the various store zones and activation areas. This allowed for mapping customer journeys and provided a wealth of insights that helped to improve store design and merchandising, validate brand campaigns and activation activities, as well as enhance customer loyalty and new shopper acquisition.
“By working side-by-side with adidas and other technology partners, we were able to design and implement a solution that provided adidas aG with key insights to improve store operations and customer engagement,” said
To learn more about Sensormatic Solutions shopper experience and operational excellence solutions, visit stand C01 in Hall 6 at EuroShop Trade Fair Düsseldorf taking place from 26 February –
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About Sensormatic Solutions
Sensormatic Solutions is the leading global retail solutions portfolio of
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Source: Sensormatic Solutions
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