Alibaba's Accio AI Search Engine Hits 500,000 SME User Milestone

Rhea-AI Summary

Alibaba International announces its AI-powered B2B search engine, Accio, has reached 500,000 SME users since its November 2024 launch. The platform catalogs millions of suppliers across 7,600 product categories and is trained on over 200 million trade industry parameters.

The search engine's Accio Inspiration feature has driven a 30% increase in supplier conversion rates. During November-December 2024, over 50,000 SMEs utilized Accio for Black Friday and Christmas inventory sourcing. The platform maintains a net promoter score above 50 and was named 'Product of the Day' on Product Hunt on December 13, 2024.

Supporting five languages (English, French, German, Portuguese, Spanish), Accio features natural language processing capabilities, a dynamic product information interface, and an agent system for handling inquiries, payments, and after-sales support through Alibaba's infrastructure.

Positive

• Rapid user adoption with 500,000 SME users in under 2 months
• 30% increase in supplier conversion rates through Accio Inspiration feature
• High customer satisfaction with NPS score exceeding 50
• Broad market coverage with millions of suppliers across 7,600 product categories

Negative

• None.

Insights

AI Technology Analyst

The rapid adoption of Accio, reaching 500,000 SME users in just two months, demonstrates exceptional market penetration in the B2B space. The 30% increase in supplier conversion rates validates the platform's effectiveness in matching buyers with sellers. The integration of multilingual natural language processing across five major languages positions Alibaba strategically in global markets.

The platform's training on 200 million trade parameters and coverage of 7,600 product categories represents a significant technological moat. The high NPS score of 50+ indicates strong product-market fit and potential for sustained user growth. However, the real value proposition lies in the end-to-end integration with Alibaba's infrastructure, creating a comprehensive ecosystem that could significantly reduce friction in global B2B commerce.

Market Research Analyst

This development signifies Alibaba's strategic pivot to strengthen its B2B operations amid increasing competition in consumer e-commerce. The timing of Accio's launch aligns perfectly with the rising demand for AI-powered business solutions and could help Alibaba capture a larger share of the global B2B market. The successful holiday season performance, with 50,000 SMEs using the platform for inventory planning, indicates strong commercial viability.

The Accio Agent feature addresses a critical pain point in international trade by streamlining post-purchase operations. This comprehensive approach could potentially disrupt traditional B2B sourcing methods and consolidate Alibaba's position as a leading global trade facilitator. The platform's rapid adoption and positive user feedback suggest it could become a significant revenue driver for Alibaba International.

Empowers SMEs worldwide to navigate global sourcing with ease

NEW YORK, Jan. 6, 2025 /PRNewswire/ -- Alibaba International proudly announces that its artificial intelligence (AI)-powered business-to-business (B2B) search engine for product sourcing, Accio, has reached a significant milestone since its launch in November 2024, currently boasting over 500,000 small and medium-sized enterprise (SME) users.

Cataloging Millions of Global Suppliers

Accio uses natural language processing to enhance search capabilities, enabling SME buyers to intuitively find the products they need. The search engine now catalogs millions of suppliers worldwide, aiming to connect SME buyers with ideal partners to turn their product concepts into successful business ventures. Spanning over 7,600 product categories, Accio is rigorously trained on more than 200 million trade industry-specific parameters.

Since its launch, the Accio Inspiration feature has resulted in a significant increase of nearly 30% in conversion rates for suppliers—from search to requesting quotations.

Holiday Season Performance

During the peak global e-commerce sales seasons in November and December, more than 50,000 SMEs worldwide have actively used Accio to source inspirations for Black Friday and Christmas inventory stocking. User feedback shows that the search engine helped them achieve this efficiently.

Accio now holds a net promoter score (NPS) exceeding 50^[1], indicating a high level of customer satisfaction. On December 13, 2024, the dynamic search engine was also named "Product of the Day" on Product Hunt, a site that curates new products in tech, further cementing its status as an indispensable tool for SME buyers worldwide.

Global B2B Trade Enters AI Search Era

Alibaba International launched Accio at a critical juncture for both the development of AI tools and the B2B global trade market.

Unlike traditional keyword searches, Accio is built to enable searches in natural language. This shift represents a significant advancement in search technology, allowing users to interact with the search engine in a more intuitive and conversational manner. Currently, it supports English, French, German, Portuguese and Spanish, with additional languages planned for future updates.

The Accio Page feature offers a dynamic interface that reconstructs product information in a familiar and user-friendly format. It provides objective product details and comparisons with similar items, enabling businesses to make informed sourcing decisions with ease.

Complementing this, Accio Agent simplifies the follow-up process for inquiries, payments and after-sales support, effectively acting as a professional sourcing agent through Alibaba International's robust infrastructure.

As AI emerges as the next frontier, Accio is set to usher in a new era of B2B global trade in which SMEs and large corporations alike can efficiently sort through the sea of available information and make informed purchasing decisions while saving time and money on key sourcing and logistics operations.

To try the new product, please visit: Accio.ai or Accio.com

About Alibaba International

Alibaba International Digital Commerce Group (Alibaba International) is dedicated to supporting the development of global digital trade with AI-powered technology. It operates various platforms with distinctive business models, covering multiple countries and regions around the world.

Media Contact
Lingnan Cui
Alibaba International
cuilingnan.cln@alibaba-inc.com

[1] Based on data collected over the past month

View original content:https://www.prnewswire.com/news-releases/alibabas-accio-ai-search-engine-hits-500-000-sme-user-milestone-302342555.html

SOURCE Alibaba International

FAQ

How many SME users has Alibaba's (BABA) Accio search engine gained since launch?

Alibaba's Accio search engine has gained over 500,000 SME users since its launch in November 2024.

What is the conversion rate increase achieved by BABA's Accio Inspiration feature?

The Accio Inspiration feature has achieved a nearly 30% increase in conversion rates for suppliers, from search to requesting quotations.

How many languages does Alibaba's (BABA) Accio currently support?

Accio currently supports five languages: English, French, German, Portuguese, and Spanish.

What is BABA's Accio search engine's Net Promoter Score (NPS)?

Accio maintains a Net Promoter Score (NPS) exceeding 50, indicating high customer satisfaction.

How many product categories does Alibaba's (BABA) Accio cover?

Accio covers over 7,600 product categories and is trained on more than 200 million trade industry-specific parameters.