AliExpress Announces New Offerings for U.S. Sellers, Affording Greater Flexibility and Seamless Platform Integration
AliExpress has announced significant expansions to its AliExpressLocal program, introducing two distinct models for U.S. sellers: AliExpressLocal Marketplace and AliExpressLocal Direct. The Marketplace model offers sellers greater autonomy in pricing, marketing, and merchandising, while the Direct model provides hands-on assistance with these aspects at no additional cost.
The platform is also launching new integration tools: AliExpress Open API and Third-Party Software Vendor (ISV), enabling direct integration for automated product listings and real-time inventory management. Both models include a three-month free trial, 1:1 onboarding, and shop launch assistance.
BorderX Lab, an AI shopping agents company, has already adopted the Marketplace model and reported positive early results using the Open API integration. The announcement comes as AliExpress celebrates its 15th anniversary, with an upcoming AI-Powered E-Commerce Seller Summit planned for April 3rd in Los Angeles.
AliExpress ha annunciato importanti espansioni al suo programma AliExpressLocal, introducendo due modelli distinti per i venditori statunitensi: AliExpressLocal Marketplace e AliExpressLocal Direct. Il modello Marketplace offre ai venditori maggiore autonomia nella determinazione dei prezzi, nel marketing e nel merchandising, mentre il modello Direct fornisce assistenza diretta in questi aspetti senza costi aggiuntivi.
La piattaforma sta anche lanciando nuovi strumenti di integrazione: AliExpress Open API e Third-Party Software Vendor (ISV), che consentono l'integrazione diretta per l'automazione delle inserzioni di prodotto e la gestione dell'inventario in tempo reale. Entrambi i modelli includono una prova gratuita di tre mesi, onboarding 1:1 e assistenza per il lancio del negozio.
BorderX Lab, un'azienda di agenti di shopping AI, ha già adottato il modello Marketplace e ha riportato risultati positivi nelle fasi iniziali utilizzando l'integrazione Open API. L'annuncio arriva mentre AliExpress celebra il suo 15° anniversario, con un prossimo Summit per Venditori di E-Commerce Potenziato dall'AI programmato per il 3 aprile a Los Angeles.
AliExpress ha anunciado importantes expansiones en su programa AliExpressLocal, introduciendo dos modelos distintos para vendedores en EE. UU.: AliExpressLocal Marketplace y AliExpressLocal Direct. El modelo Marketplace ofrece a los vendedores mayor autonomía en precios, marketing y merchandising, mientras que el modelo Direct proporciona asistencia práctica en estos aspectos sin costo adicional.
La plataforma también está lanzando nuevas herramientas de integración: AliExpress Open API y Third-Party Software Vendor (ISV), que permiten la integración directa para listados de productos automatizados y gestión de inventario en tiempo real. Ambos modelos incluyen una prueba gratuita de tres meses, onboarding 1:1 y asistencia para el lanzamiento de la tienda.
BorderX Lab, una empresa de agentes de compras de IA, ya ha adoptado el modelo Marketplace y ha reportado resultados positivos en las primeras etapas utilizando la integración Open API. El anuncio llega mientras AliExpress celebra su 15° aniversario, con una próxima Cumbre de Vendedores de Comercio Electrónico Potenciada por IA programada para el 3 de abril en Los Ángeles.
AliExpress는 AliExpressLocal 프로그램의 중요한 확장을 발표하며 미국 판매자를 위한 두 가지 모델인 AliExpressLocal Marketplace와 AliExpressLocal Direct를 도입했습니다. Marketplace 모델은 판매자에게 가격, 마케팅 및 머천다이징에 대한 더 큰 자율성을 제공하는 반면, Direct 모델은 이러한 측면에 대한 실질적인 지원을 추가 비용 없이 제공합니다.
플랫폼은 또한 새로운 통합 도구인 AliExpress Open API와 Third-Party Software Vendor (ISV)를 출시하여 자동화된 제품 목록 및 실시간 재고 관리를 위한 직접 통합을 가능하게 합니다. 두 모델 모두 3개월 무료 체험, 1:1 온보딩 및 상점 출시 지원을 포함합니다.
AI 쇼핑 에이전트 회사인 BorderX Lab은 이미 Marketplace 모델을 채택하였으며 Open API 통합을 사용하여 긍정적인 초기 결과를 보고하였습니다. 이 발표는 AliExpress가 15주년을 기념하는 가운데, 4월 3일 로스앤젤레스에서 예정된 AI 기반 전자상거래 판매자 서밋을 앞두고 이루어졌습니다.
AliExpress a annoncé d'importantes expansions de son programme AliExpressLocal, introduisant deux modèles distincts pour les vendeurs américains : AliExpressLocal Marketplace et AliExpressLocal Direct. Le modèle Marketplace offre aux vendeurs une plus grande autonomie en matière de tarification, de marketing et de merchandising, tandis que le modèle Direct fournit une assistance pratique dans ces domaines sans coût supplémentaire.
La plateforme lance également de nouveaux outils d'intégration : AliExpress Open API et Third-Party Software Vendor (ISV), permettant une intégration directe pour les listes de produits automatisées et la gestion des stocks en temps réel. Les deux modèles incluent un essai gratuit de trois mois, un onboarding 1:1 et une assistance au lancement de la boutique.
BorderX Lab, une entreprise d'agents d'achat AI, a déjà adopté le modèle Marketplace et a rapporté des résultats positifs lors des premières étapes utilisant l'intégration Open API. L'annonce intervient alors qu'AliExpress célèbre son 15e anniversaire, avec un prochain Sommet des Vendeurs de Commerce Électronique Alimenté par l'IA prévu pour le 3 avril à Los Angeles.
AliExpress hat bedeutende Erweiterungen seines AliExpressLocal-Programms angekündigt und zwei unterschiedliche Modelle für US-Verkäufer eingeführt: AliExpressLocal Marketplace und AliExpressLocal Direct. Das Marketplace-Modell bietet Verkäufern mehr Autonomie bei Preisgestaltung, Marketing und Merchandising, während das Direct-Modell praktische Unterstützung in diesen Bereichen ohne zusätzliche Kosten bietet.
Die Plattform führt auch neue Integrationswerkzeuge ein: AliExpress Open API und Third-Party Software Vendor (ISV), die eine direkte Integration für automatisierte Produktlisten und Echtzeit-Inventarverwaltung ermöglichen. Beide Modelle beinhalten eine dreimonatige kostenlose Testphase, 1:1-Onboarding und Unterstützung beim Shop-Launch.
BorderX Lab, ein Unternehmen für KI-Shopping-Agenten, hat bereits das Marketplace-Modell übernommen und positive erste Ergebnisse mit der Open API-Integration berichtet. Die Ankündigung erfolgt, während AliExpress sein 15-jähriges Bestehen feiert, mit einem bevorstehenden AI-gestützten E-Commerce-Verkäufergipfel, der für den 3. April in Los Angeles geplant ist.
- Platform expansion with two flexible selling models for U.S. merchants
- Introduction of automated integration tools (Open API and ISV) for improved operational efficiency
- Early positive results reported by BorderX Lab implementation
- None.
- AliExpressLocal Marketplace program offers a new self-serve option for sellers looking for greater channel control
- New AliExpress Open API and Third-Party Software Vendor (ISV) enable direct integration for automated product listings and real-time inventory control
- Upcoming event in
Los Angeles on April 3 will highlight how sellers can best leverage AliExpress
In October 2024, AliExpress announced the launch of AliExpressLocal Direct, welcoming
The New and Improved AliExpressLocal
- AliExpressLocal Marketplace: A self-serve, marketplace model providing sellers with maximum autonomy. With this model,
U.S. merchants have more flexibility in determining the pricing, marketing, and merchandising of their products. Additionally, merchants will have access to helpful tools, including sales and traffic data, the ability to create personalized post-purchase emails, and full control over the minimum advertised price (MAP). - AliExpressLocal Direct: The ideal model for merchants seeking hands-on assistance from AliExpress, this program will offer sellers help with marketing and merchandising at no additional cost. Additionally, AliExpress will provide valuable tools for price management and customer support, streamlining shop management processes.
Each model offers comprehensive and personalized support for local sellers, including a three-month free trial, 1:1 onboarding process, and shop launch assistance. Sellers across both models will also benefit from essential functionalities such as inventory management and order fulfillment tools, enabling smoother operations. No matter the choice, sellers can confidently explore a new channel to expand their business.
Further bolstering support for local sellers, AliExpress is also introducing two application types based on sellers' developer qualification: AliExpress Open API and Third-Party Software Vendor (ISV). These tools enable SaaS platforms to integrate directly with AliExpress, enabling merchants to more effectively automate product listings, receive real-time inventory updates, make pricing adjustments, and better navigate order management and fulfillment tracking. Designed with the specific challenges of sellers in mind, the API reduces manual tasks by synchronizing data, allowing for smoother multi-channel management across different marketplaces. This reduces the risk of human error and provides sellers with more accurate, up-to-date information to make informed decisions.
BorderX Lab, a global e-commerce company which is building and empowering AI shopping agents, selected the AliExpressLocal Marketplace model and is utilizing the AliExpress Open API for a seamless experience. "We chose the Marketplace model because it offered the most flexibility for managing our pricing and marketing strategy, while still benefiting from AliExpress' infrastructure and customer service support," said Albert Shen, CEO of BorderX Lab. "The API integration has been instrumental in enabling us to efficiently upload thousands of product listings. We've already seen compelling early results and expect to continue driving our growth through the platform."
"As we celebrate AliExpress' 15th anniversary, we're thrilled to continue innovating and expanding opportunities for local sellers in the
Ready to start your journey as a local seller on AliExpress?
Simply register your account, complete the authentication, set up payment processing, and begin listing your products.
Want more support and guidance on how to quickly set up your new sales channel, boost visibility, and drive more sales? RSVP now for our AI-Powered E-Commerce Seller Summit in
About AliExpress
Launched in 2010, AliExpress is a global e-commerce platform dedicated to creating a better shopping experience for hundreds of millions of consumers in more than 200 countries and regions. In addition to the English version, the AliExpress platform is available in 15 other languages. AliExpress is part of Alibaba International Digital Commerce Group.
Media Contact
Palmer Roberts
Head of Communications, AliExpress
palmer.roberts@alibaba-inc.com
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SOURCE AliExpress
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