US SMEs prioritise trendy and high-quality products as direct sourcing takes centre stage, reveals new Alibaba.com research
Alibaba.com's (BABA) new research reveals significant shifts in US SME sourcing strategies for 2025. 44% of US small and medium enterprises plan to find new suppliers, with 36% prioritizing cost-effective pricing, 35% seeking trusted suppliers, and 33% focusing on trendy products to attract customers.
The study of 1,000 US SME sourcing decision-makers highlights a growing trend toward digital sourcing, with 59% reporting increased importance of online B2B marketplaces compared to last year. This shift indicates a stronger preference for direct sourcing over intermediaries.
The findings precede March Expo 2025, Alibaba.com's major B2B sourcing event, offering access to over one million new products, sustainability-certified items, and special deals including coupons valued between $5-$500 and shipping discounts up to $20 for first-time orders.
La nuova ricerca di Alibaba.com (BABA) rivela significativi cambiamenti nelle strategie di approvvigionamento delle PMI statunitensi per il 2025. Il 44% delle piccole e medie imprese americane prevede di trovare nuovi fornitori, con il 36% che dà priorità a prezzi competitivi, il 35% alla ricerca di fornitori affidabili e il 33% che si concentra su prodotti di tendenza per attrarre clienti.
Lo studio di 1.000 decisori delle PMI statunitensi mette in evidenza una crescente tendenza verso l'approvvigionamento digitale, con il 59% che riporta un'importanza crescente dei marketplace B2B online rispetto all'anno scorso. Questo cambiamento indica una preferenza più forte per l'approvvigionamento diretto rispetto agli intermediari.
I risultati precedono l'Expo di Marzo 2025, il principale evento di approvvigionamento B2B di Alibaba.com, che offre accesso a oltre un milione di nuovi prodotti, articoli certificati per la sostenibilità e offerte speciali, tra cui coupon del valore compreso tra $5 e $500 e sconti sulla spedizione fino a $20 per i primi ordini.
La nueva investigación de Alibaba.com (BABA) revela cambios significativos en las estrategias de aprovisionamiento de las PYMEs estadounidenses para 2025. El 44% de las pequeñas y medianas empresas de EE. UU. planea encontrar nuevos proveedores, con un 36% priorizando precios competitivos, un 35% buscando proveedores de confianza y un 33% enfocándose en productos de moda para atraer clientes.
El estudio de 1,000 tomadores de decisiones de aprovisionamiento de PYMEs en EE. UU. destaca una creciente tendencia hacia el aprovisionamiento digital, con un 59% informando sobre la creciente importancia de los mercados B2B en línea en comparación con el año pasado. Este cambio indica una preferencia más fuerte por el aprovisionamiento directo en lugar de intermediarios.
Los hallazgos preceden a la Expo de Marzo 2025, el principal evento de aprovisionamiento B2B de Alibaba.com, que ofrece acceso a más de un millón de nuevos productos, artículos certificados en sostenibilidad y ofertas especiales, incluidos cupones valorados entre $5 y $500 y descuentos en el envío de hasta $20 para los primeros pedidos.
알리바바닷컴(Alibaba.com, BABA)의 새로운 연구는 2025년 미국 중소기업(SME)의 조달 전략에 중대한 변화를 드러냅니다. 미국의 중소기업 44%가 새로운 공급업체를 찾을 계획이며, 36%는 비용 효율적인 가격을, 35%는 신뢰할 수 있는 공급업체를, 33%는 고객을 유치하기 위한 트렌디한 제품에 집중하고 있습니다.
1,000명의 미국 중소기업 조달 의사결정자를 대상으로 한 연구는 디지털 조달의 중요성이 증가하고 있음을 강조하며, 59%가 지난해에 비해 온라인 B2B 마켓플레이스의 중요성이 증가했다고 보고했습니다. 이러한 변화는 중개업체보다 직접 조달에 대한 선호가 더 강해지고 있음을 나타냅니다.
이 연구 결과는 2025년 3월 엑스포를 앞두고 있으며, 알리바바닷컴의 주요 B2B 조달 이벤트로, 100만 개 이상의 새로운 제품, 지속 가능성 인증 제품 및 $5에서 $500 사이의 쿠폰과 첫 주문에 대해 최대 $20의 배송 할인 혜택을 포함한 특별 거래에 대한 접근을 제공합니다.
La nouvelle recherche d'Alibaba.com (BABA) révèle des changements significatifs dans les stratégies d'approvisionnement des PME américaines pour 2025. 44% des petites et moyennes entreprises américaines prévoient de trouver de nouveaux fournisseurs, 36% priorisant des prix compétitifs, 35% recherchant des fournisseurs de confiance, et 33% se concentrant sur des produits tendance pour attirer les clients.
L'étude de 1 000 décideurs d'approvisionnement des PME américaines met en lumière une tendance croissante vers l'approvisionnement numérique, avec 59% signalant une importance accrue des places de marché B2B en ligne par rapport à l'année précédente. Ce changement indique une préférence plus forte pour l'approvisionnement direct plutôt que par des intermédiaires.
Les résultats précèdent l'Expo de Mars 2025, le principal événement d'approvisionnement B2B d'Alibaba.com, offrant un accès à plus d'un million de nouveaux produits, des articles certifiés durables et des offres spéciales, y compris des coupons d'une valeur comprise entre 5 et 500 dollars et des réductions d'expédition allant jusqu'à 20 dollars pour les premières commandes.
Die neue Forschung von Alibaba.com (BABA) zeigt bedeutende Veränderungen in den Beschaffungsstrategien von US-KMU für 2025. 44% der kleinen und mittleren Unternehmen in den USA planen, neue Lieferanten zu finden, wobei 36% kosteneffiziente Preise priorisieren, 35% vertrauenswürdige Lieferanten suchen und 33% sich auf trendige Produkte konzentrieren, um Kunden anzuziehen.
Die Studie unter 1.000 Entscheidungsträgern von US-KMU hebt einen wachsenden Trend zu digitaler Beschaffung hervor, wobei 59% berichten, dass die Bedeutung von Online-B2B-Marktplätzen im Vergleich zum Vorjahr zugenommen hat. Dieser Wandel deutet auf eine stärkere Präferenz für direkte Beschaffung im Vergleich zu Zwischenhändlern hin.
Die Ergebnisse gehen dem März-Expo 2025 voraus, der wichtigsten B2B-Beschaffungsveranstaltung von Alibaba.com, die Zugang zu über einer Million neuen Produkten, nachhaltig zertifizierten Artikeln und Sonderangeboten, darunter Gutscheine im Wert von $5-$500 und Versandrabatte von bis zu $20 für Erstbestellungen, bietet.
- Growing digital sourcing adoption with 59% increase in importance
- 44% of SMEs planning supplier changes indicates strong platform growth potential
- Launch of March Expo 2025 with over 1M new products and monetary incentives
- Increasing pressure on margins as 36% of SMEs prioritize cost-effective pricing
As
Just over a third of US SMEs say that sourcing products at more cost-effective prices (
In addition, nearly half of SMEs in the country (
The study of 1,000 sourcing decision makers at SMEs in the
Kuo Zhang, President, Alibaba.com, said: "US SMEs are becoming more strategic in their sourcing, focusing on affordability, trend responsiveness, and supplier reliability to stay competitive. Our research shows that SMEs are looking beyond cost savings and actively seeking new suppliers to future-proof their businesses. As businesses embrace digital sourcing, they are gaining greater flexibility and access to a wider range of products to support their growth."
To support SMEs in adapting to these changing market dynamics, March Expo 2025 will provide access to more than one million new products at competitive prices and offer coupons valued between
March Expo starts on March 1 on Alibaba.com.
Notes to Editors
The research was conducted by Censuswide, among a sample of 1,000 decision makers (aged 18+) in US SMEs who are responsible for sourcing in companies with under 150 employees (excluding sole traders).
The data was collected between January 31, 2025 and February 6, 2025. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct which is based on the ESOMAR principles.
* 'Strongly agree' and 'Somewhat agree' responses combined
† Sourcing products through online B2B marketplaces
‡ 'Much more important' and 'More important' responses combined
About Alibaba.com
Launched in 1999, Alibaba.com is a leading platform for global business-to-business (B2B) e-commerce that serves buyers and suppliers from over 200 countries and regions around the world. It is engaged in services covering various aspects of commerce, including providing businesses with tools that help them reach a global audience for their products and helping buyers discover products, find suppliers and place orders online fast and efficiently. Alibaba.com is part of Alibaba International Digital Commerce Group.
Media Contact
Mike Hong
mike.hong@alibaba-inc.com
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SOURCE Alibaba.com
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